The Google Glass Diary

What’s it like living with Google Glass? That’s what Marketing Land’s Google Glass Diary is all about. In it, editor-in-chief Matt McGee shares his experiences living with Google’s smartglasses, with a special take from time-to-time on the implications for marketers. Follow the latest installments below.

180 Days With Google Glass: Hits, Misses & What Marketers Need to Know

glass-orange-featured Six months ago today, I hopped an early morning flight to San Francisco and headed to Google's campus to become a Google Glass Explorer. I arrived more with a sense of curiosity than enthusiasm, and had even emailed Danny Sullivan -- my boss and Marketing Land's Founding Editor -- a week or two earlier to say, you know, I wasn't really thrilled about getting Glass and wasn't sure I wanted to be the guinea pig that starts to learn what Glass is, how it works and what our readers would need to know about it in their roles as professional marketers. But I went through with it, and we began [...]

The Google Glass Privacy Debate: What’s Real & What’s Overblown Hype

google-glass-glow-featured To hear some people tell it, Google Glass is leading us down a path toward a world where every citizen is a walking, hidden spy, surreptitiously recording videos and photos of everything -- and everyone -- we see. What's more, they're afraid that those videos and images are being posted on the Internet for all the world to see, warts and all. Some are afraid that Glass is auto-recording (or will) everything it can see or hear, and each word you've ever spoken within earshot of Glass will be available in Google's search index. These fears typically come from people that don't know how Gla [...]

14 Things Google Glass Needs

google-glass-glow-featured [caption id="attachment_48785" align="alignright" width="240"] Matt McGee demo'ing Google Glass for fellow Marketing Land Special Projects Correspondent AJ Kohn at SMX Advanced, June 2013. (Photo by Max Minzer.)[/caption] I've now shown Google Glass to probably a couple hundred people. If they have an open mind and enough time for me to go through what the device can do, nearly everyone has come away impressed with it. I can think of maybe five people that didn't like Glass after I showed them how it works. Most decide that it's "cool" and want to try it themselves. Some are blown away b [...]

Google Glass & How Facebook, Twitter & Other Apps Aren’t Really Apps

google-glass-featured I've joined the Google Glass crowd, picking up my pair last Friday. Perhaps the biggest adjustment is understanding that Glass isn't like a smartphone, where you select and use apps. Sure, there's a Twitter app. A Facebook App. Even apps from the New York Times and CNN. But you can't use them directly, as you could on a phone. Welcome to the "timeline" oriented world of Glass. The Native Applications There are native applications in Glass that you can use to do various things, as you might on a smartphone. You get to these from the main menu, which appears after you say "OK Glass" (when the [...]

Google Glass Diary: Glass Goes To A Rock Concert

google-my-glass-icon I had really low expectations. I was taking Google Glass to its first rock concert, and I was going to shoot some photos and videos with it. I knew the photos would be fine, but I expected the videos to be a disaster. Actually, I was worried about the audio more than anything. Here's why: About a week before the concert, I shot my first Glass video on a bike ride near my house. If you watch that video, it sounds like I'm in the middle of a major catastrophic weather event. It was windy, but not that bad. So, at the concert, I assumed the loud music would overwhelm Glass' tiny micropho [...]

Google Glass Diary, Part 6: Using Facebook, Twitter & Google+ In Glass

glass-share-240px Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it's going to succeed with average consumers. Way back in part two of this series, I said that Glass needed -- at minimum -- to have Facebook and Twitter apps before Google started sending the device out to the "regular folks" that were chosen as winners in the #ifihadglass contest. Sure enough, Google announced apps from Facebook and Twitter (plus Path, Tumblr and others) during its recent Google I/O conferenc [...]

Google Glass Diary, Part 5: Why Brands Must Give Users Control

google-glass-control-screen-featured Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25, 2013   I've heard a few similar comments from other Glass owners like the tweet above from Altimeter Group analyst Jeremiah Owyang. And, as Glass spreads to more people, there'll surely be more similar reactions. Glass is a very personal experience. Information is literally reaching you within an inch of your eye and, if there's audio, within an inch of your ear. Brands have to be very careful about how they enter the user's personal space o [...]

Local Search On Google Glass: Part 4 Of The Google Glass Diary Series

If (When?) Google Glass becomes popular, local businesses could stand to gain a lot of visibility -- and perhaps new customers -- from wearers looking for information about what's around them or what's in the place where they're going. Local search and navigation should be a pretty common usage of Glass, and it's certainly one of the main uses that Google has had in mind all along. Glass is mobile search, but in a new form: voice-controlled with results coming back to the user in the form of single-business "cards" with business name, address, phone and sometimes the hours that the busin [...]

Searching On Google Glass? See How In Glass Diary Part 3

google-glass-logo-200px Search may become a common activity for Google Glass owners, but it's a different kind of search to anything I've done before. Since Glass is a mobile device and has no Web browser, it's currently built for informational searches. Transactional queries (like [buy seattle mariners tickets]) and navigational queries (like [facebook]) don't work well because Glass doesn't have a Web browser. It'll show you webpages that match those search terms, but you can't visit them. In other words: Search on Google Glass is about finding information, not webpages. And, for the most part, Glass seems to [...]

Google Glass Diary, Part 2: Positive Public Reactions & The Importance Of Google I/O This Week

google-glass-featured [caption id="attachment_43397" align="alignright" width="250"] (L-R: Mike Blumenthal, Matt McGee and David Mihm; photo courtesy of John Denny)[/caption] There's a hint of truth in Peter Shankman's recent article, the one where he says Robert Scoble is so over the top about Google Glass that he's damning the device to be nerds-only for eternity. But, the reality is that most of America (much less the world) doesn't know or care who Scoble is, and their introduction to Glass is going to come (or has already come) in a variety of other ways: local news clips about it, mentions in mainstream [...]

Google Glass Diary, Day 1: Getting Started With Google Glass

google-glass-featured With an open mind and help from a Google staffer showing me how the device works, it was pretty easy to see some compelling use cases within the first hour that I was a Google Glass owner. On Monday, I visited Google's Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search Engine Land Founding Editor Danny Sullivan was there, too, to help document the visit in photos and videos. Much has been written about Google Glass in the three weeks or so since Google began inviting "Explorers" to get their devices -- but a lot of it has focused on th [...]

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