Google Glass is the name for Google’s smart eyeglasses, often shortened to just “Glass.” Glass was formally announced in April 2012.
The first mass release of Glass happened a year later, when Google began releasing them in April 2013 to 2,000 “Glass Explorers” who pre-ordered as part of attending the Google I/O conference.
Google also ran an #ifihadglass contest in February 2013 allowing anyone to compete for a chance to buy Explorer Editions of Glass. Winners of that contest, 8,000 in all and including some celebrities, began getting their pairs of Glass in May 2013.
Want Glass? Google had said they would be on sale to the public by the end of 2013 but then later said this won’t happen until sometime in 2014.
Until then, the best way for most people to experience Glass is through the eyes of the few who have them. Here’s a guide to some to watch, though the best way for Marketing Land readers is through our own Google Glass Diary, where editor-in-chief Matt McGee, who is using Glass, shares his experience on an on-going basis
Below, our latest coverage relating to Google Glass.
Jul 25, 2013 at 2:00pm ET by Matt McGee
It's a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass!
If you're a Glass owner, you'll be able to get the latest internet marketing news delivered right to your device, ready to be read at your convenience.
Our Glass app has a number of features that, when combined together, make it unique among the news apps that are currently available:
full-length articles, not just short summaries or snippets
user-selected content options that can be customized on the web or in the Glass interface
"read aloud" functionality ju [...]
Related Topics: About Marketing Land | Channel: Mobile Marketing | Features & Analysis | Google: Glass | Top News
Jul 24, 2013 at 10:45am ET by Barry Schwartz
Yesterday we reported that Glass developer Chad Smith created a Google Analytics Glass App, and today we are excited to report that the same developer created a Glass App for reporting on your Google AdSense income.
Chad announced this on his Google+ page, sharing how to install the app on your Google Glass and sharing screen shots of what it reports on.
The Glass AdSense App will show you pageviews, clicks, click-through-rate and earnings for today, yesterday, last seven days, last thirty days, this month and last month. You can refresh the stats as often as you like, and of course, you [...]
Related Topics: Analytics | Channel: Analytics | Google: AdSense | Google: Glass
Jul 23, 2013 at 3:21pm ET by Matt McGee
Via the ZAGG blog comes news of a new Google Analytics app for Google Glass.
Developer Chad Smith posted about it this morning on Google+, and shared some screenshots that show the functionality. It looks like the app includes at least basic data like Visits and Page Views with different timeline cards for Today, Yesterday, Last Week and Last Month.
Smith has shared installation instructions on GitHub. Unfortunately, it looks like you need some programming chops in order to connect the app to your Glass account. I don't have such chops, so I'm not able to offer any more thoughts on h [...]
Related Topics: Analytics | Channel: Analytics | Google: Glass
Jul 16, 2013 at 12:01pm ET by Amy Gesenhues
The Web version of the Google Play Store has been redesigned to mimic the Google Play Store mobile app with larger thumbnails and more white space. With less content on the screen, users must scroll more to access additional content.
GoogleSystem.blogspot.com reports the Google Play site now uses AJAX and leverages the modern Roboto font, but also comes with a few bugs, citing that the Romanian version includes exclamation marks to separate words.
Along with the new redesign, CNET's Don Reisinger noted that the Google Play Store is now showing Google Glass as a supported device for Googl [...]
Related Topics: Channel: Consumer | Google | Google: Glass | Google: Google Play
Jul 12, 2013 at 4:38pm ET by Danny Sullivan
The device formerly known as Project Glass is now being called Google Glass, in recognition that this is what most people who actually have Google's smartglasses are calling them.
Google shared the news today on Google+, telling those who were following the "Project Glass" page there that the page was changing its name to "Google Glass."
This was being done in recognition of the common usage and that the "project" days are over, as Glass is a reality now for so many Google Glass Explorers. As Google explained:
Just a heads up that we’ve changed our page name to +Google Glass since tha [...]
Related Topics: Google: Glass | Top News
Jul 5, 2013 at 8:02am ET by Matt McGee
To hear some people tell it, Google Glass is leading us down a path toward a world where every citizen is a walking, hidden spy, surreptitiously recording videos and photos of everything -- and everyone -- we see. What's more, they're afraid that those videos and images are being posted on the Internet for all the world to see, warts and all.
Some are afraid that Glass is auto-recording (or will) everything it can see or hear, and each word you've ever spoken within earshot of Glass will be available in Google's search index.
These fears typically come from people that don't know how Gla [...]
Related Topics: Channel: Consumer | Features & Analysis | Google | Google Glass Diary | Google: Glass | Google: Privacy | Legal: Privacy | Top News
Jul 1, 2013 at 6:31pm ET by Matt McGee
That's one of the discoveries in a four-page letter dated June 7th that Google sent to Congressman Joe Barton, co-chair of the bipartisan Congressional Privacy Caucus -- the group that sent Google a letter back in May with numerous questions about privacy and Google Glass.
The fifth of eight questions that the caucus presented to Google mentions the "sensory and processing capabilities" that Glass has, and asks if Google has "considered making any additions or refinements [...]
Related Topics: Channel: Consumer | Google: Glass | Google: Privacy | Legal: Privacy | Top News
Jul 1, 2013 at 3:24pm ET by Matt McGee
The latest software update for Google Glass is rolling out to owners this week, and brings a few very welcome features that expand the device's capabilities.
Basic Web Browsing
First up is what sounds like a very basic web browsing experience that's available after doing a search. As I pointed out in my How Search Works on Google Glass article in May, Glass hasn't had any web browsing -- all search results (and other web information) shows up as "cards" in the Glass timeline.
The update brings a "view website" option to Glass search results, and once on a web page, users can scroll do [...]
Related Topics: Channel: Consumer | Google: Glass
Jun 19, 2013 at 10:45am ET by Matt McGee
Google is gathering feedback from its Glass Explorers via a survey that hints at the company's plans for selling Glass to the public.
The survey asks some general questions (such as how often do you use Glass and why did you get it), but also gets specific about getting feedback that will help Google position Glass in the tech marketplace. I received an invite to take the survey several days ago.
The most interesting questions are the ones that ask about Glass accessories. Explorers received several extras for free with the device: clip-on sun shades, a clear clip-on, a carrying pouch an [...]
Related Topics: Channel: Consumer | Google | Google: Glass
Jun 19, 2013 at 9:55am ET by Matt McGee
[caption id="attachment_48785" align="alignright" width="240"] Matt McGee demo'ing Google Glass for fellow Marketing Land Special Projects Correspondent AJ Kohn at SMX Advanced, June 2013. (Photo by Max Minzer.)[/caption]
I've now shown Google Glass to probably a couple hundred people. If they have an open mind and enough time for me to go through what the device can do, nearly everyone has come away impressed with it.
I can think of maybe five people that didn't like Glass after I showed them how it works. Most decide that it's "cool" and want to try it themselves. Some are blown away b [...]
Related Topics: Channel: Consumer | Features & Analysis | Google | Google Glass Diary | Google: Glass | Top News
Jun 18, 2013 at 4:32pm ET by Matt McGee
Google Glass isn't publicly available yet, and even the Explorer edition is supposed to only be for US residents, but that's not stopping the Canadian government from getting out in front of what it considers to be several privacy issues surrounding the device.
Data protection authorities in Canada sent a letter today to Google CEO Larry Page, asking the company to take part in a "real dialogue" about the "significant privacy issues" related to Google Glass.
Here's a portion of the letter, which is signed by Canadian Privacy Commissioner Jennifer Stoddart and 36 provincial and internatio [...]
Related Topics: Channel: Consumer | Google | Google: Glass | Google: Privacy | Legal: Privacy | Top News
Jun 18, 2013 at 1:48pm ET by Danny Sullivan
I've joined the Google Glass crowd, picking up my pair last Friday. Perhaps the biggest adjustment is understanding that Glass isn't like a smartphone, where you select and use apps. Sure, there's a Twitter app. A Facebook App. Even apps from the New York Times and CNN. But you can't use them directly, as you could on a phone. Welcome to the "timeline" oriented world of Glass.
The Native Applications
There are native applications in Glass that you can use to do various things, as you might on a smartphone. You get to these from the main menu, which appears after you say "OK Glass" (when the [...]
Related Topics: Channel: Mobile Marketing | Google Glass Diary | Top News
Jun 17, 2013 at 8:55am ET by Matt McGee
Fancy has launched an app that brings product discovery and e-commerce to Google Glass.
The help page linked above offers a detailed video tutorial that shows a user taking a photo, getting product suggestions based on that photo and completing a transaction -- all within the Glass interface. The Fancy app even confirms the purchase with a receipt sent to Glass.
It all happens -- after authorizing the app -- by setting up Fancy as a sharing contact in the user's Google Glass account. Once a photo is taken, the user shares it with the "Fancy Color Search" contact. Fancy then returns a num [...]
Related Topics: Channel: Retail | Google: Glass | Top News
Jun 11, 2013 at 9:30am ET by Matt McGee
I had really low expectations.
I was taking Google Glass to its first rock concert, and I was going to shoot some photos and videos with it. I knew the photos would be fine, but I expected the videos to be a disaster. Actually, I was worried about the audio more than anything.
Here's why: About a week before the concert, I shot my first Glass video on a bike ride near my house. If you watch that video, it sounds like I'm in the middle of a major catastrophic weather event. It was windy, but not that bad.
So, at the concert, I assumed the loud music would overwhelm Glass' tiny micropho [...]
Related Topics: Channel: Consumer | Features & Analysis | Google | Google Glass Diary
Jun 10, 2013 at 7:55am ET by Matt McGee
Google Glass just got a lot more useful for me, and probably for a lot of heavy information consumers.
As the SelfScreens blog reported, there's a new app that brings any number of RSS feeds into the Google Glass timeline. It's called GlassFeeds, and it comes with a number of powerful features:
Activating the app is a point-and-click process, no heavy programming/coder skills needed (as some other third-party apps require).
Any number of RSS feeds can be added manually via the web interface -- see the screenshot below -- after the app is activated. (There are also some suggested feeds [...]
Related Topics: Channel: Consumer | Content Marketing | Google | Google: Glass | Marketing Tools: RSS
Jun 5, 2013 at 9:48am ET by Barry Schwartz
Yesterday, the first porn app for Google Glass was released; shortly later, Google banned the app after updating its Glass developer policies to prevent pornographic apps. MiKandi, the maker of the first Google Glass Porn app, updated the app to try to comply with those new policies, but Google has still limited or blocked their API limits, preventing the app from fully functioning.
This news made The Colbert Report last night where Stephen Colbert said "now the only way you'll be able to watch porn on Google is to type 'porn' into Google."
He added, "Why have a car you don't need to [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
Jun 4, 2013 at 8:53pm ET by Danny Sullivan
Are you among the few out there with Google Glass? Now you've got better pictures -- and the ability to add a caption - on the way.
Google Glass just posted about the new features via its Google + page, saying about the photo software:
Today we’re releasing new software for the camera on Glass. It captures a rapid sequence of shots behind the scenes every time you press the camera button which, when combined, gives you a better picture than what you would get with a single shot.
So, what does this new software mean for your pictures? Two things: you no longer have to be afraid of [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
Jun 4, 2013 at 8:57am ET by Matt McGee
Beyond the inherent value of being able to do local search and navigation or do basic informational searches, I believe that Google Glass needs to have a strong social integration if it's going to succeed with average consumers.
Way back in part two of this series, I said that Glass needed -- at minimum -- to have Facebook and Twitter apps before Google started sending the device out to the "regular folks" that were chosen as winners in the #ifihadglass contest. Sure enough, Google announced apps from Facebook and Twitter (plus Path, Tumblr and others) during its recent Google I/O conferenc [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Mobile | Features & Analysis | Google | Google Glass Diary | Google: Glass | Google: Google+ | Google: Mobile | Social Media Marketing | Top News | Twitter | Twitter: Mobile
May 31, 2013 at 9:59pm ET by Danny Sullivan
[caption id="attachment_43408" align="aligncenter" width="600"] Google Glass launched at the 2012 Google I/O event.[/caption]
Think Google Glass would be great if it could help you look at someone and automatically bring up information about them? Looks like you'll have to do it the hard way and recognize them yourself. Google's put up a statement saying it won't approve any facial recognition apps.
Google posted on Google+ about this, saying:
We've been listening closely to you, and many have expressed both interest and concern around the possibilities of facial recognition in Glass.
Related Topics: Channel: Mobile Marketing | Google: Glass | Top News
May 30, 2013 at 1:23pm ET by Matt McGee
Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly.
— Jeremiah Owyang (@jowyang) May 25, 2013
I've heard a few similar comments from other Glass owners like the tweet above from Altimeter Group analyst Jeremiah Owyang. And, as Glass spreads to more people, there'll surely be more similar reactions.
Glass is a very personal experience. Information is literally reaching you within an inch of your eye and, if there's audio, within an inch of your ear. Brands have to be very careful about how they enter the user's personal space o [...]
Related Topics: Channel: Mobile Marketing | Google | Google Glass Diary | Google: Glass | Mobile Marketing | Top News | Twitter | Twitter: Mobile