Google Glass is the name for Google’s smart eyeglasses, often shortened to just “Glass.” Glass was formally announced in April 2012.

The first mass release of Glass happened a year later, when Google began releasing them in April 2013 to 2,000 “Glass Explorers” who pre-ordered as part of attending the Google I/O conference.

Google also ran an #ifihadglass contest in February 2013 allowing anyone to compete for a chance to buy Explorer Editions of Glass. Winners of that contest, 8,000 in all and including some celebrities, began getting their pairs of Glass in May 2013.

Want Glass? Google had said they would be on sale to the public by the end of 2013 but then later said this won’t happen until sometime in 2014.

Until then, the best way for most people to experience Glass is through the eyes of the few who have them. Here’s a guide to some to watch, though the best way for Marketing Land readers is through our own Google Glass Diary, where editor-in-chief Matt McGee, who is using Glass, shares his experience on an on-going basis

Below, our latest coverage relating to Google Glass.

Google Smartwatch Coming, Probably Not In Time For Holidays

Dick Tracy stamp In Shanghai China, there's a giant digital ad on one of the massive skyscrapers looming over the Huangpu River promoting Samsung's Galaxy Gear watch. But no amount of splashy marketing can save the poorly-designed, rushed-to-market device. The Samsung smartwatch debuted to withering reviews (poor design, functionality, battery life) and supposedly is seeing returns north of 30 percent in the US. Google will seek to avoid Samsung's mistakes as it prepares to go into production on its own smartwatch. Rumors of a Google smartwatch have been circulating for months but according to the Wall [...]


Google To Triple Size Of Glass Explorer Program, Give Away Upgraded Version Of Glass

google-glass-icon-300px If you want to have your own Google Glass and know someone that already has it, now's a good time to be extra friendly. Google has announced plans to triple the Glass Explorer program by letting current Explorers invite up to three friends each to get their own Glass. The new Explorers will still have to pay the full Explorer price, which is $1,500 plus tax. In addition, we've been experimenting with ways to expand the Explorer Program and it's been going really well. So over the next few weeks, all Explorers will have the opportunity to invite three friends to join the program. They'll be [...]


Google Glass Software Update XE10 Adds Transit Directions, Not Much Else

google-my-glass-icon Google's monthly software updates for Google Glass have become something of an event for the 10,000 or so Explorers that own Glass. The latest update, known as XE10, is out today and pales in comparison to past updates, at least in terms of how many features are added or updated. The main feature is the addition of Transit directions to Glass' navigation options, joining the existing options for driving, walking and bicycling. Like the other navigation options, Transit is only available to Glass owners that connect to Android phones. The only other two updates are the addition of cl [...]


Photo Recap: Google Glass Road Show Event In Durham, NC

glass-durham-event-featured [caption id="attachment_60872" align="alignright" width="227"] Basics of using Glass.[/caption] On Saturday, October 5, 2013, Google held its first ever Glass "road show" event in Bay 7 of the historic American Tobacco Campus in Durham, NC. Google chose Durham as the first stop on this nationwide Glass tour because "it's a tech hub, and Google has a reputation of investing here in North Carolina... Google has a data center in Lenoir, and there are also about 30 people working in a design office in Chapel Hill," as Lead Glass Guide Devin Buell told me on Saturday. I've known Devin for a [...]


Google Opens Glassware Review Process For Glass Developers (Adds 5 New Apps, Too)

google-glass-logo-200px Google has taken a step toward opening a Google Glass app store/directory with today's launch of a Glassware Review Process for developers. At the same time, the company has also announced the approval of five new apps for Glass Explorers. The Glassware Review Process will help developers get their apps added to "MyGlass," the individualized, web-based control panel that every Glass Explorer uses to turn apps on and off, add contacts and do other management tasks. Until today, Google only gave its official blessing to less than a dozen big-name apps -- like Facebook, Twitter, CNN and the Ne [...]


Google Is Hitting The Road To Drum Up Interest In Google Glass

google-glass-icon-300px Google is taking Google Glass on the road. The company has announced plans to visit cities around the U.S. and give locals a chance to not only learn about Google Glass, but also to give the device a hands-on try. ... we’re going to start bringing Glass to cities across the US so you can give it a spin. You’ll be able to try on Glass, ask questions and chat with the Glass team in person. The first event is happening next week -- October 5th -- in Durham, North Carolina. The RSVP page reveals that it's an all-day event, running from 10:00 am to 6:00 pm. Google promises that it' [...]


Google Glass Not Expected To Reach Europe For Years

google-my-glass-icon Google's slow rollout of Google Glass, not to mention one big technical challenge, means it'll be years before the device is available publicly in Europe. That's what two reports are saying after Google hosted a show-and-tell about Glass in Brussels on Monday. The company began a series of meetings with lawmakers and journalists, letting them see and use Glass for themselves. The Wall Street Journal describes Monday's event as being off-the-record, meaning journalists weren't allowed to directly quote Google officials. But that report begins by saying that Google Glass is years away fro [...]


With XE9 Update, Google Glass Gets Remote Control, Google Apps Support & More

google-glass-240px Google Glass owners can now control the device remotely via their Android phone or tablet. That remote control capability is just one of several updates announced Monday as part of the latest software update for Glass. This monthly update is the XE9 update and here are a few of the new features: Remote Control With XE9, Glass can now be controlled via the Android phone or tablet that it's paired with. That's made possible by a recent update to the MyGlass Android app -- an app that includes a "screencast" tool that shows on the Android screen exactly what is showing on the Glass displ [...]


Facebook Fixes Its Google Glass App; Twitter’s App Still Not Working

facebook-glass-photo Facebook has fixed its Google Glass app, which once again lets Glass wearers share photos to their Facebook timeline with voice captions. Reports began to surface late last week that the Facebook app for Glass wasn't working. In Glass, it looked like everything was fine -- users could share photos to Facebook, add a voice caption, etc., but the shared photo never actually showed up on the user's profile. A Facebook spokesperson told us yesterday that a fix was in progress and, as my dog and I just confirmed today, it's working again. The Twitter app for Glass, though, is another s [...]


Latest Google Survey Asks About Public Reactions to Glass

google-glass-240px Google is sending out another survey to Glass Explorers this week. It's shorter than previous surveys I've been asked to complete, and asks questions in a few new topics. In fact, this one is brief enough that I can post screenshots of the whole survey. (Scroll below.) I was invited to take the survey yesterday afternoon. The previous surveys I received were much longer and offered some hints about Google's possible plans for Glass. I wrote about those earlier surveys here on MarketingLand: Google Surveys Glass Explorers With Questions Hinting At Public Sale New Google Glass User S [...]


Google Glass App Store Coming In 2014

google-my-glass-icon Google Glass users and developers will have to wait until next year for Google to launch a dedicated app store for the device. A Google spokesperson confirmed that plan for us today, after it was reported over the weekend in a lengthy first-person Glass user essay in the New York Times. Earlier this summer, there were signs of Glass being supported in the Google Play store, but nothing more has happened since then. In the Times' article, author Clive Thompson writes: The company says an app store is coming next year, when Glass is available to the general public. Google confirmed those [...]


The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip

glass-orange-featured You no longer need to imagine what a world would be like where ads leap out at you, customized to your surroundings. That world has arrived, though the recently launched Field Trip app for Google Glass. Sure, Field Trip isn't really showing ads yet. Sure, Google Glass is still only in limited release. But I've seen that future first hand. It's coming, likely soon, for more people. Come along to discover more. Discovering The World With Field Trip Field Trip is an app launched last year, for both Android and iPhone. It was created by Niantic, which is a mobile-oriented start-up/lab within [...]


Foursquare’s Crowley: No Plans For Google Glass App Until “Real People” Wearing Them

Foursquare logo Foursquare is out with a change to its app designed to automatically alert you to interesting things you're near. Sounds ideal for Google Glass, as well as phones. But until "real people" are wearing them, don't expect Foursquare to be coming to Google's smart eyewear, says founder Dennis Crowley. I'd asked Crowley about this on Twitter today, after seeing the news of the change to the Foursquare app: @dens @pkafka speaking of the future, you have a glass app out yet? this seems ideal for that, right there with Field Trip — Danny Sullivan (@dannysullivan) August 29, 2013 His response [...]


Google Glass Won’t Cost $299 & Won’t Be Sold At Best Buy Next Year

glass-orange-featured With the final stretch of 2013 staring us straight in the eyes, there's been a lot of speculation lately about when Google will start selling Google Glass to the public, where it'll be sold and how much it'll cost. Google's Chris Dale, part of the Google Glass communications team, put at least some of the speculation to rest today on Twitter. He didn't reveal how much Glass will cost or how Google will sell it; but he did say where it won't be sold and what it won't cost. Google Glass not coming to Best Buy in 2014... oh, and it won't be $299 either. #factcheck — Chris Dale (@cadale) [...]


YouTube Search App For Google Glass Mimics The Matrix

glass-how-3 There's no YouTube app for Google Glass quite yet, but there is a new app that searches YouTube for "how to" videos and aims to make you smarter along the way -- kinda like the "fast learning" you might know from The Matrix. It's called How Do I... and the idea is "to teach anyone, anything, anywhere and at any time via Google Glass." It uses the new "Take Note" function to send your search query to Google, and then it returns matching YouTube results. In my test, I asked "How do I ... install a dishwasher?" Here's a quick look at the steps from asking my question to getting my video ans [...]


Google’s Field Trip App Now Available For Google Glass

field-trip-logo Google's Field Trip, a local discovery app that offers information about your surroundings, is now available for Google Glass. The app was introduced last year for Android devices and later came to the iPhone, too. Google's Timothy Jordan described the app today as "a guide to help you discover hidden gems and interesting information around you as you explore the world with Glass." Field Trip has data from more than 100 local publishers in categories like "Historic Places and Events," "Lifestyle," and "Food, Drinks and Fun." It haven't had a chance to try it yet (I'm guessing nothing [...]


Google: We Have No Plans To Use Pay-Per-Gaze Advertising Patent

google-g-logo-2012 In the wake of lots of buzz surrounding last week's news that Google has been granted a patent for "pay-per-gaze" advertising, sources at Google tell us that the company has no plans now or in the foreseeable future to use the patent. As we (and others) reported last week, Google's patent -- which it filed in 2011 -- describes a method for "pay-per-gaze advertising" associated with eye-tracking sensors on eyeglasses that have at least one forward-facing camera. The patent didn't specifically mention Google Glass by name, and the drawings show a traditional two-lens eyeglass device, but seve [...]


Pay-Per-Gaze Advertising: New Google Patent May Reveal Plans For Monetizing Google Glass

google-glass-model-featured Google has been granted a patent that appears to reveal some far-reaching plans for the eye-tracking sensor that exists -- but currently isn't formally used -- on Google Glass. And if you think those plans must include some form of advertising, you'd be correct. In the patent, Google is calling it "pay-per-gaze" advertising, and it involves charging advertisers if the user looks at an ad -- online or offline -- while wearing Glass. To be clear, the patent -- which was filed in May 2011 and granted on Tuesday -- doesn't specifically mention Google Glass by name, and the application in [...]


Google Glass Gets New Google Now Cards, Hashtag Support & Volume Control

google-my-glass-icon Google's latest software update for Google Glass is on the way, and it includes hashtag support, a few new voice commands, new video controls and a few new Google Now cards, too. This is what Glass owners will recognize as the XE8 update, and it's rolling out over the next couple days. Google Now Cards Google Now has been updated to show upcoming dinner reservations, hotel reservations and concerts (when you've received an email confirmation for these types of events). It also includes emergency alerts such as bad weather, and movie listings near you. That movie card has been rolli [...]


New Google Glass User Survey Suggests YouTube App Is Coming Soon

google-my-glass-icon The latest survey being sent to select Google Glass owners suggests that an official YouTube app may be coming soon. If so, it would join other official Google apps for Glass including Google+, Gmail and Google Now. I'm one of the Glass Explorers that's received this latest survey invite. It's somewhat similar to the survey that I completed a couple months ago, but this one asked for feedback about the group of Glass apps that Google has officially sanctioned and lists on each Glass owner's "MyGlass" website. Strangely, the survey asked me to grade a YouTube app even though that app does [...]


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