Google Glass is the name for Google’s smart eyeglasses, often shortened to just “Glass.” Glass was formally announced in April 2012.
The first mass release of Glass happened a year later, when Google began releasing them in April 2013 to 2,000 “Glass Explorers” who pre-ordered as part of attending the Google I/O conference.
Google also ran an #ifihadglass contest in February 2013 allowing anyone to compete for a chance to buy Explorer Editions of Glass. Winners of that contest, 8,000 in all and including some celebrities, began getting their pairs of Glass in May 2013.
Want Glass? Google had said they would be on sale to the public by the end of 2013 but then later said this won’t happen until sometime in 2014.
Until then, the best way for most people to experience Glass is through the eyes of the few who have them. Here’s a guide to some to watch, though the best way for Marketing Land readers is through our own Google Glass Diary, where editor-in-chief Matt McGee, who is using Glass, shares his experience on an on-going basis
Below, our latest coverage relating to Google Glass.
May 30, 2013 at 9:00am ET by Aaron Strout
If you pay attention to the tech world, you’ve likely noticed a proliferation of geeks donning a new device called Google Glass. This Glass is the latest in the category of what’s known as wearable computers, and it allows the owner to take photos, videos, request directions and surf the Web. The unique thing about the Glass is that they are completely hands free.
A couple of weeks ago, I had the pleasure of talking with one of the original Glass owners, tech blogger, Robert Scoble. Scoble is in the process of writing a book titled, Age of Context, with the thesis that not only is techn [...]
Related Topics: Channel: Mobile Marketing | Google: Glass | Mobile Marketing Column
May 29, 2013 at 9:05am ET by Matt McGee
Add Blogger to the short list of social/publishing platforms that can be integrated with Google Glass.
Christopher Bartholomew, an independent developer, announced his new "Blogger Glassware" app Tuesday night on Google+. He's making it available at myglassapps.com.
At the moment, it works similarly to Facebook's Glass app. Blogger publishers can shoot a photo with Glass and then publish it on their Blogger blog by sharing the image from Glass. After that, Bartholomew says, a new timeline item is available and the blog owner can use Glass' voice commands to speak a new title for the blog [...]
Related Topics: Blogging | Channel: Content Marketing | Google | Google: Glass
May 24, 2013 at 12:45pm ET by Matt McGee
If (When?) Google Glass becomes popular, local businesses could stand to gain a lot of visibility -- and perhaps new customers -- from wearers looking for information about what's around them or what's in the place where they're going.
Local search and navigation should be a pretty common usage of Glass, and it's certainly one of the main uses that Google has had in mind all along.
Glass is mobile search, but in a new form: voice-controlled with results coming back to the user in the form of single-business "cards" with business name, address, phone and sometimes the hours that the busin [...]
Related Topics: Channel: Search Marketing | Google | Google Glass Diary | Google: Glass
May 22, 2013 at 2:01pm ET by Matt McGee
Google has started to slowly expand the group of testers for Google Glass.
The company has announced (on both Twitter and Google+) that it'll be inviting #ifihadglass winners "slowly" and "over the next few weeks." This is from the Google+ post:
Over the next few weeks, we’ll be slowly rolling out invitations to successful #ifihadglass applicants. If you were one of the successful applicants, please make sure you have +Project Glass in your Circles so we can send you a message.
The messaging is slightly different on Twitter, where the message says that "selected" #ifihadglass winners wi [...]
Related Topics: Channel: Consumer | Google | Google: Glass
May 20, 2013 at 3:01pm ET by Matt McGee
Search may become a common activity for Google Glass owners, but it's a different kind of search to anything I've done before.
Since Glass is a mobile device and has no Web browser, it's currently built for informational searches. Transactional queries (like [buy seattle mariners tickets]) and navigational queries (like [facebook]) don't work well because Glass doesn't have a Web browser. It'll show you webpages that match those search terms, but you can't visit them.
In other words: Search on Google Glass is about finding information, not webpages. And, for the most part, Glass seems to [...]
Related Topics: Channel: Search Marketing | Google | Google Glass Diary | Google: Glass
May 16, 2013 at 7:35pm ET by Danny Sullivan
Google Glass isn't even available for consumers and some in US Congress are already formally raising privacy questions. Google's reaction? Privacy has been "top of mind" as it has developed Glass, and it takes trust seriously. It also feels that "social cues" may help with some concerns.
Google was asked about the Congressional letter during a "fireside chat" session about Google Glass at its Google I/O conference today.
Google Glass director Steve Lee responded as paraphrased below:
From the beginning, the social implications of wearing Glass have been at the top of our mind as we [...]
Related Topics: Channel: Consumer | Google: Glass | Google: Legal
May 16, 2013 at 7:24pm ET by Amy Gesenhues
In the midst of the 2013 Google I/O developer conference currently being held in San Francisco, Google CEO Larry Page received a formal letter from eight-members of congress addressing Google Glass privacy issues.
The letter from Congress outlined eight specific areas of concern, asking specifically:
Does Google have plans to prevent Google Glass from unintentionally collecting data about the user/non-user without consent? (After referencing Google's agreement to settle charges in 2010 for collecting information from encrypted wireless networks without permission.)
What proactive st [...]
Related Topics: Channel: Consumer | Google: Glass | Google: Legal | Google: Privacy | Legal: Privacy | Politics | Top News
May 16, 2013 at 2:27pm ET by Matt McGee
Google has just added apps from Facebook, Twitter, CNN and others for the Google Glass device and showed a preview of them to a packed house in the "Developing for Glass" session at Google I/O.
Several new apps are now available for Android users via the MyGlass app that serves as the Glass' headquarters:
Google's Timothy Jordan showed off a few of them during today's session. Based on the screenshots in his presentation, some of these apps/experiences are further along than others.
Facebook On Glass
It sounds for now lik [...]
Related Topics: Channel: Consumer | Facebook | Facebook: Mobile | Google | Google: Glass | Top News | Twitter | Twitter: Mobile
May 14, 2013 at 1:57pm ET by Danny Sullivan
[caption id="attachment_43692" align="alignright" width="300"] Eric Schmidt & Jared Cohen[/caption]
Whereas the Google of old might just throw products "over the wall" and not think much about their real world impacts, the Google of today has much more respect for what its digital products might do in the real world, says Google executive chairman Eric Schmidt. That's one reason why Google Glass is in a long and limited distribution process, he gave as an example.
Schmidt was at Google Los Angeles last week, speaking to an audience of Google employees and outside guests from the area [...]
Related Topics: Channel: Consumer | Google: Business Issues | Google: Glass | Google: Privacy | Top News
May 13, 2013 at 8:44am ET by Matt McGee
[caption id="attachment_43397" align="alignright" width="250"] (L-R: Mike Blumenthal, Matt McGee and David Mihm; photo courtesy of John Denny)[/caption]
There's a hint of truth in Peter Shankman's recent article, the one where he says Robert Scoble is so over the top about Google Glass that he's damning the device to be nerds-only for eternity.
But, the reality is that most of America (much less the world) doesn't know or care who Scoble is, and their introduction to Glass is going to come (or has already come) in a variety of other ways: local news clips about it, mentions in mainstream [...]
Related Topics: Channel: Consumer | Features & Analysis | Google | Google Glass Diary | Google: Glass | Top News
May 8, 2013 at 4:02pm ET by Matt McGee
Less than two days into my Google Glass ownership and I'm already getting a software update.
As Phandroid first reported, the Google Glass software is getting the "XE5" update -- XE stands for "Explorer edition" -- and I'll be able to check it out as soon as I get a chance to plug the device into its charger. (That's the only way to receive Glass software updates from the mothership.)
One of the bigger aspects of this software upgrade appears to be a wider and tighter integration of Google+. As I mentioned yesterday in my Google Glass diary, day one article, the ties between Glass and G [...]
Related Topics: Channel: Social Media Marketing | Google | Google: Glass | Google: Google+
May 7, 2013 at 5:23pm ET by Matt McGee
With an open mind and help from a Google staffer showing me how the device works, it was pretty easy to see some compelling use cases within the first hour that I was a Google Glass owner.
On Monday, I visited Google's Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search Engine Land Founding Editor Danny Sullivan was there, too, to help document the visit in photos and videos.
Much has been written about Google Glass in the three weeks or so since Google began inviting "Explorers" to get their devices -- but a lot of it has focused on th [...]
Related Topics: Channel: Consumer | Content Marketing | Features & Analysis | Google | Google Glass Diary | Google: Glass | Mobile Marketing | Top News
May 6, 2013 at 7:24am ET by Greg Finn
While many are gushing over Google Glass, it has become the butt of many jokes including Tumblrs, cartoons and now Saturday Night Live. On "Weekend Update," cast-member Fred Armisen joined Set Meyers as the tech-blogging character Randall Meeks to show how Google Glass worked -- or failed to work.
The skit played off of head motions, lack of surroundings and poor voice communication to show what could happen with Google Glass. While an egregious over-exaggeration of Glass, the skit did did have some salient moments when he was talking to himself, trying to communicate with Glass and, of cou [...]
Related Topics: Channel: Consumer | Google: Glass
May 1, 2013 at 9:00am ET by Danny Sullivan
Now that Google Glass devices are making it out into the real world through Glass Explorers, the debate has started. Are these things just an expensive joke? A device like a Segway that seemed cool but never took off as some expected? I'd say no, and I'll draw from the TV series "Arrested Development" and movie "Wall Street" to help explain why.
It's The Next Segway!
If Mike Butcher of TechCrunch didn't originate the Segway comparison, he's sure had one of the best summaries of how Google Glass might go that way. Based on his limited experience in wearing them, he wrote:
So Google Glass [...]
Related Topics: Channel: Consumer | Features & Analysis | Google: Glass | Search Marketing | Top News
Apr 25, 2013 at 10:15am ET by Barry Schwartz
As many of you know, Google Glass started shipping to Google Glass Explorers last week. I wanted to share with you some of the lucky people to get Google Glass early, what their experiences have been and where to track who else is getting Google Glass.
First, those getting Google Glass within the Explorer group are those who signed up at Google I/O last year. They have been notified one by one, typically in order of their Glass number, to pick up the Glass at one of Google's offices, typically in Mountain View or New York City.
Another group of Explorers are those who were selected throu [...]
Related Topics: Channel: Consumer | Google: Glass | Top News
Apr 16, 2013 at 7:56am ET by Matt McGee
What seemed like some crazy, farfetched idea when it was announced more than a year ago is now reality.
In a series of moves late Monday, Google:
notified its first batch of "Explorers" (the ones who pre-ordered at Google I/O last year, not the #ifihadglass contest winners) that the first Google Glass devices are rolling off the production line now and are ready to be delivered
revealed detailed specs of the device
shared the Glass API documentation for developers
released a MyGlass companion app in the Google Play store to allow owners to setup their Glass device
Here's a clos [...]
Related Topics: Channel: Consumer | Channel: Search Marketing | Google | Google: Glass | Top News
Apr 10, 2013 at 6:53pm ET by Matt McGee
Developers may be getting their hands on Google Glass within a matter of weeks.
Speaking at today's announcement of the Glass Collective, Google's Steve Lee -- Product Director for Glass -- announced:
We will hopefully this month start shipping to developers.
That's a reference to the developers who pre-ordered Glass last summer during the Google I/O conference, not to the recent winners of Google's #ifihadglass contest. With the 2013 edition of I/O starting on May 15th, Google has a lot of incentive to get the product shipped to them very soon. The device is likely to be the centerpiece [...]
Related Topics: Channel: Consumer | Google | Google: Glass | Top News
Mar 30, 2013 at 4:19pm ET by Danny Sullivan
Want to know who will get early versions of Google Glass, Google's forthcoming smart eyeglasses? There's an awesome new list out with lots of names you'll know.
Last month, Google announced it would expand its "Explorer" program beyond developers and invited people to apply through submissions via Google+ or Twitter, with 8,000 openings up for grabs.
The Google Glass #ifihadglass Winners list from Andrej Karpathy (spotted via BetaBeat) looked for confirmations that Google began posting to winners on Twitter this week, then backtracked to show what their entry was.
The list is order [...]
Related Topics: Channel: Other | Features & Analysis | Google: Glass | Top News
Mar 28, 2013 at 1:24pm ET by Barry Schwartz
I am one of the 8,000 people to be accepted into the early Google Glass explorer program. Although, I am told those who applied to the earlier version of Google Glass Explorer program have not heard back from Google about when they will receive their Google Glass. But, those who completed the Google Glass Explorer contest from a month ago are now being told they will hear within a few weeks where and when they can pick up their Google Glass.
How did I get approved to receive Google Glass?
It started with reading the how to get one, which is now closed, but Google will open it up agai [...]
Related Topics: Channel: Consumer | Features & Analysis | Google: Glass
Mar 20, 2013 at 9:58am ET by Greg Sterling
[caption id="attachment_36725" align="alignright" width="324"] The Pebble[/caption]
Consumers have only recently gotten used to smartphones and barely integrated tablets into their routines. Soon they'll be presented with yet another mobile device: wearable computers (watches) from both Apple and Samsung.
There are other companies offering or developing versions of a "smartwatch" as well. One such device is the Pebble smartwatch (pictured at right), which raised a record $10 million through kickstarter. It integrates with the iPhone and Android smartphones.
The anticipated Apple iWatc [...]
Related Topics: Apple | Apple: iOS | Apple: iPhone | Apple: Siri | Channel: Mobile Marketing | Features & Analysis | Google: Android | Google: Glass | Google: Mobile | Mobile Marketing