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Gmail Changes To Show Images: Good Or Bad News For Tracking Email Marketing?
We’ve published an updated story with information from Google about what today’s change means for tracking email marketing. Please...
4 Data-Fueled Insights On How People Are Using Gmail’s Tabbed Inbox This Holiday Season
The Christmas shopping season is officially upon us. Inboxes are stuffed with special email promotions that will hopefully result in stuffed...
Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Changed
It’s been four months since Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed...
Now, “Starring” Gmail Promotions Tab Ads Turns Them Into Standard Emails In Primary Tab
Earlier this summer, Google introduced ads in Gmail that look similar to regular emails and appear at the top of the Promotions tab when the...
All About Gmail Sponsored Promotions Ads
While much has been written about the new Gmail ads that look a lot like regular emails in the Promotions tab, did you know they are actually an...
Email-Like Ads Go Live In Gmail Android App 4.6
The latest version of the Android Gmail app, 4.6, has an entire library dedicated to code for ad execution as Artem Russakovskii of Android...
Gmail App Update Points To Arrival Of Mobile Ads
Unlike the desktop version, Gmail apps have remained ad free. It now appears with the latest Android Gmail update, that’s going to change....
Q&A With Google On The New Gmail Inbox Tabs
It’s been about three months since Gmail introduced its Inbox Tabs, a change designed to help users be more organized with their email but...
Mobile Email Opens Hit 50%, iPad Drives Most Mobile Email Transactions [Report]
The Q2 Email Benchmark Study released by Experian Marketing Services this week is yet another indicator of consumers’ shifting their email...
Gmail Tabs Get Most Positive Reaction By Young Millenials, But Half Check Promotions Less Than Once A Week
It may not come as a huge surprise, but more young millenials say the new Gmail tabs make inbox management easier than their more...
Up Close With Gmail Inbox Tabs: What’s Caught As Promotions; What Gets Into Primary
Gmail’s new “tabbed” inbox is designed to ensure that your most important email makes it to the main “Primary” tab...
Gmail’s Tabbed Inbox: The Good News & The Bad News
Reactions to Google’s new tabbed inbox in Gmail are reminiscent of past changes to some of our favorite inboxes. A quick Google search...
Microsoft’s Latest Scroogled Target: Google’s “Gspam” Ads That Look Like Email
Microsoft has taken another shot at Google today with the latest push in its ongoing “Scroogled” campaign. This one? Another attack...
What The New Gmail Inbox Means For Your Email Campaign
Like many other well-intentioned Google updates before it, the new Gmail inbox has set off a bout of angry and confused complaints from users....
Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs
On May 29, Google began rolling out a newly designed Gmail inbox that includes five separate tabs to group emails. After the announcement on...
New Gmail Inbox Features Ads That Look Like Emails, Above Promotional Email Subscriptions
If you’ve converted to the new Gmail inbox, you may have noticed in-line ads that resemble regular emails at the top of your Promotions...
As Yahoo Begins Scanning Email To Target Ads, Is It Next On Microsoft’s “Scroogled” List?
Did you know Yahoo scans email to do contextual ad targeting similar to the way Google does for Gmail? That wasn’t on my radar, but it is...
With New Gmail And Chrome Integrations, Is Google Trying To “Colonize” iOS Devices?
Is Google simply trying to create a better user experience on the iPhone and iPad or is it trying to “colonize” iOS with its apps?...
The Rise & Fall Of Microsoft’s “Scroogled” Petition Against Gmail
Microsoft has decided it no longer needs to run attack ads on TV, in print and through social media to push its “Scroogled” message...
Microsoft’s “Scroogled” Campaign Against Gmail Wins 0.002% Of Users
It’s been a week since Microsoft went on the attack against Gmail, launching its “Scroogled” campaign portraying Gmail as a...
