Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air

showcase-google-hoa Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos, merchandise and other content being discussed during live events. The Showcase app displays links with rich-media cards on the right-hand side of the Hangout's video player during the broadcast. If viewers click, the content opens in a new tab while the HOA continues playing. Here's how it looked during an HOA this week to promote Common's new album (click to view the tape of the event): The new feature should be especially useful for marketers a [...]


LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style

lucy_movie Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie's promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what's the drug that w [...]


Google+ Drops Real Name Requirement, Apologizes For Delay

google-plus-1920 Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy and allowing people to use any username they choose. Google's policy was among the more contentious issues surrounding the social network and had been softened several times, including making allowances for pseudonyms and nicknames in certain occasions. Today it opened the floodgates with a Google+ post: When we launched Google+ over three years ago, we had a lot of restrictions on what name you could use on your p [...]


Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard

google-plus-graveyard-600 Let's put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There's a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it's the best social network for engaging with customers. And despite Walking Dead speculation driven by the unexpected resignation of longtime Google+ boss Vic Gundotra in April, two Google executives insisted this week that it won't go out with a whimper. But the fact is that by one importa [...]


Larry Page On Google+: “We’re Super Excited About It”

google-plus-app-mobile-600 Google+ was the forgotten social network during Wednesday's Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically. This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your television. And this Google+ downplaying (no playing?) came on the same day Google announced elsewhere -- er, on a Google+ post -- that it would no longer be displaying Google+ profile photos and circle count on search pages. Those features have been a major selling p [...]


First Look: Insights For Google+ Finally Tells Page Managers How Their Page Is Performing

google-plus-analytics-featured In the beginning there were Ripples, Google's surprisingly rudimentary display of the spread of Google+ posts. And that's about it. Google+ didn't provide page managers with much useful information about how their page was performing, and that was one the major impediments to using the platform as an effective marketing tool. That changed yesterday with the release of Google+ Insights for pages, a development that was overshadowed by the major Google My Business news. Now managers of brand and business pages will be able to assess and adjust their efforts on the Google+ platform, [...]


How Non-Local Google+ Brand Pages Benefit From “Google My Business”

google-biz Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a company's full slate of Google connections, from listings to map placements, from customer service to marketing outreach. You can read an overview and take a visual tour of the new features on Search Engine Land. The changes -- simplifying and pulling together features that formerly had many scratching their heads -- will also be welcomed by people who manage non-local Google Plus pages. The former page management dashboard has been replaced by a cleane [...]


Google+ Shows Life, Introduces Auto-Generating Stories And Movies

goog-story Google+, struggling against the perception that its days as a full-fledged social media network are numbered, released two promising new updates today: Stories, which automatically create multimedia timelines from users' photo and video libraries, and Movies, which creates highlight reels from the same. The new features are really quite slick. If your photos are already automatically backed up on Google+, chances are Stories and Movies have already been created for you, grouped in a timeline that includes maps if your media have been geotagged. And who couldn't use an auto-generated [...]


Why Google Plus Will Not Die (But May Change)

Google-plus-not-dead-yet Last week's announcement that Google+ founding father Vic Gundotra has left Google opened the door to a rash of speculation about the future of Google's biggest venture into social media. The idea that Google+ might be dying started with a TechCrunch post that included statements from a few anonymous sources declaring Google+ to be "walking dead" at Google: We've heard [...] that Google+ is not "officially" dead, more like walking dead: "When you fire the top dog and take away all resources, it is what it is." In other words, supposedly Google had decided that Google+ was a failed ex [...]


Does A New Non-Google+ Sign In Button Confirm The Demise Of Google Plus?

google-plus-featured On Friday, the head of Google+, Vic Gundotra, stepped down, starting rumors that Google+ was going to die. Well, Google confirmed that there were no such plans in place and that they would continue building a beautiful experience for users. Well, late yesterday a new button was spotted in the wild that may signify the death of Google+, for sign-ins, at least. The Verge reported that some developers who have been implementing Google+ social logins began to see a new option for a button: "Sign in with Google." Until this was spotted, the only way that a user could socially sign in was to [...]


What Would Happen If Google Really Did Kill Google+?

  Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like "zombie" mode, as TechCrunch characterizes it -- and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let's play out the scenario to imagine what might happen. The Rumor: Killing Google+ For the essential background, be sure to read Google+ Is Walking Dead from TechCrunch, which describes a move to drop Google+ as a product but keep the p [...]


Official: David Besbris Will Be New Head Of Google+, Takes Over For Departing Vic Gundotra

Dave Besbris [caption id="attachment_81508" align="alignright" width="240"] Dave Besbris, from his Google+ page[/caption] The head of Google+ and Google's social efforts, Vic Gundotra, announced that he's stepping down today. Google has confirmed that his replacement will be, as Re/code sources speculated, the current vice president of engineering for Google+, David Besbris. Re/code broke the news of Besbris taking over according to its sources, but Google itself didn't confirm that. But now Google has told Marketing Land that the Re/code story is correct, Besbris will indeed be taking over, though h [...]


Brands Can Now Turn Google+ Posts Into Interactive Display Ads

google+-post-ads-600x464 Touting it as a way for brands to "make the entire web their social stream," Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google's display advertising network. In testing since December, the program is now available to any Google+ page with at least 1,000 followers. The +Post ads are essentially promoted posts -- links, photos, videos, Hangouts on Air -- that are pushed into the Google Display Network, where they appear as fully interactive content. Viewers see a "Click to Expand" button that triggers [...]


Why You Suddenly Lost All Those Google+ Followers

google-plus-analytics-featured On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a "spring cleaning" of spammy Google+ accounts following profiles pages; however, it's really pulling out the followers from a combined follower and +1 number. Google+ brand pages, until recently, didn't show a true follower count, and Google+ badges still don't. [caption id="attachment_80167" align="aligncenter" width="600"] Average growth of number of followers as [...]


Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

google-plus-600 Here's more evidence that smart marketers shouldn't neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked at more than 3 million user interactions with more than 2,500 brand posts during the first quarter of 2014 and found that Google+'s rate of engagement per post compared very well with it [...]


Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed

google-plus-featured For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here's how that looks for Sergey Brin's account: Here's Starbucks' page: Google made no splashy announcement about the change. The help page merely explains that "you now can tell how many times your content has been seen by other people, including your photos, posts, and profile page." Googler Eddie Kessler added in a G+ post that the number is a sum of views since October 2012 (Google's "social lay [...]


Google+ Goes Bigger With Super Sized Thumbnails, Headlines

google-plus-600 Following the bigger-is-better trend, Google+ has boosted the size of the thumbnails and headlines that display with posts on the platform. As reported this morning by Google Plus Daily, now if the main image associated with the page you are posting is large enough, it will render across the full span of the G+ news feed display. It's very similar to changes Facebook made last year and Twitter has implemented for some "Twitter Card" partners. Here's the new look: Along with the larger, bolder headline, note that the bottom of the image is serrated, perhaps to give a torn-from-the-n [...]


Google Analytics Now Showing Up On Google+ Page Dashboard

google-analytics-600 According to a Google+ post from Daniel Waisberg, Google+ Page dashboards now include Google Analytics monthly metrics. "If your page is linked to a website that has Google Analytics you can now view your monthly metrics (and comparison to last month) from your Google+ dashboard," claims Waisberg. Waisberg, an analytics advocate at Google, included a screen shot in his post showing how the Google Analytics metrics are displayed, listing new visits, unique visitors and pageviews. Along with his screenshot, Waisberg added the following information from the card's tool tip: This card shows [...]


Beyond Social: The Benefits To Google+ For Business

google-plus-600 Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local's latest and greatest ideas affecting our clients. Because we focus a lot on Google SEO, I often find myself explaining to our clients why their presence on Google+ is so important. People outside the industry tend to think it's just another social network (and one that no one is using). The truth is, wh [...]


7 Ways Google Glass Will Change Search, And How It Should Change Your Marketing

google-glass-model-featured It's official. Google Glass will be openly available for purchase later this year. That means two things: Expect to see a lot of new Glassers soon, and it's time to start thinking about how such technology will change the way consumers search. Below, we’ll take a look at seven areas likely to be affected and how you can prepare: 1. Death To 10 Blue Links A search on Glass won't return a page with 10 blue links, rather it'll use info cards: As you can see from the screenshot above, you can only view one info card at a time. To move to the next card, you need to s [...]


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