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The Case For Embracing B2B Social Marketing
If you've been sitting on the fence, the time to jump off is now. There are plenty of compelling reasons to stop worrying and love the social...
New: You Can Now Import Google+ Videos To YouTube
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the latter....
4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s...
How To Market With The New Google Plus Showcase Hangouts
In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music...
Report: Google May Be Subtracting Its Photo Service From Google+ And Offering As A Standalone Product
Cue the Google+ is dead talk. Today Bloomberg reported that the photos service that’s been the biggest boon to Google+ may become...
Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air
Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos,...
LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style
Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously...
Google+ Drops Real Name Requirement, Apologizes For Delay
Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today...
Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard
Let’s put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social...
Larry Page On Google+: “We’re Super Excited About It”
Google+ was the forgotten social network during Wednesday’s Google I/O keynote, quite a change from the past two years when it was touted...
First Look: Insights For Google+ Finally Tells Page Managers How Their Page Is Performing
In the beginning there were Ripples, Google’s surprisingly rudimentary display of the spread of Google+ posts. And that’s about it....
How Non-Local Google+ Brand Pages Benefit From “Google My Business”
Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a...
Google+ Shows Life, Introduces Auto-Generating Stories And Movies
Google+, struggling against the perception that its days as a full-fledged social media network are numbered, released two promising new updates...
Why Google Plus Will Not Die (But May Change)
Last week’s announcement that Google+ founding father Vic Gundotra has left Google opened the door to a rash of speculation about the...
Does A New Non-Google+ Sign In Button Confirm The Demise Of Google Plus?
On Friday, the head of Google+, Vic Gundotra, stepped down, starting rumors that Google+ was going to die. Well, Google confirmed that there...
What Would Happen If Google Really Did Kill Google+?
Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch...
Official: David Besbris Will Be New Head Of Google+, Takes Over For Departing Vic Gundotra
The head of Google+ and Google’s social efforts, Vic Gundotra, announced that he’s stepping down today. Google has confirmed that...
Brands Can Now Turn Google+ Posts Into Interactive Display Ads
Touting it as a way for brands to “make the entire web their social stream,” Google today announced the full rollout of +Post ads....
Why You Suddenly Lost All Those Google+ Followers
On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%,...
Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter
Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly...
