Google Analytics Announces Updated Reports, More API Tools & New Analytics Academy At Annual Summit

Google Analytics A number of announcements were made at the Google Analytics Summit this week, including updated reports, more API tools, the integration of BigQuery into Google Analytics Premium and new educational initiatives. According to Google Analytics, users will have access to user segmentation, cohort analysis, sequence segments, and segment templates by the end of this year (a majority of users have access now). Google Analytics is also releasing a "fully refreshed" UI. The company offered a "sneak preview" of the new Google Analytics Acquisition reports that provide insight on, "How you acqui [...]

Google Stands In For “The Emerald City” In The Internship Movie

Vaughn Wilson The Internship There's a scene near the climax of the film The Internship, starring Vince Vaughn and Owen Wilson (opening June 7), where they and their team of Google summer interns try to sell a local pizza restaurant on Google advertising (presumably AdWords). Many of the different Google tools and services are paraded out (i.e., search, Google Maps, Google Trends/Insights), while veteran sales guy Vaughn tells the restaurant owner that he, too, was once afraid of change. The scene could be cut out of the move and used as "sales collateral" in Google's effort to bring small businesses into the AdWord [...]

New Google+ App For Android Now Available Following Google+ Updates Announced At I/O

google-plus-featured Following a number of new Google+ updates announced at Google I/O, a new Google+ app for Android is rolling out today with more options to organize and edit photos, a new locations section that lets users know where their friends are, and the new automatically-added Google+ hashtags to locate related content within a user's stream. Photo Organizing & Editing Options The new app now includes an Auto Backup feature that stores photos as they are being taken, along with an Auto Highlight feature where users can browse a selection of top shots from added sets of photos, and an Auto Enhance f [...]

Google Rebuilds AdMob To Include A Conversion Optimizer Tool & Local Payments Feature

Google Admob Logo During  last week's I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob's mobile app inventory into AdWords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers globally. Rolling out over the coming months, AdMob's new features will include the same Conversion Optimizer tool used in AdWords. By choosing a target cost per acquisition for each download, the AdMob Conversion Optimizer will show ads w [...]

Live Blog: Fireside Chat With The Android Team

android-logo It's time to hear about Android from Google's Android team. About a billion members doing a "fireside chat" here at Google I/O. I'm not sure what marketing aspects may come out of this one, but you never know. At any rate, I'm here, I'm ready to live blog and we'll see how it goes. Things start at 5:20 pm PT. There should also be a livestream here. Speakers will be: Reto Meier, Rachel Garb, Dave Burke, Xavier Ducrohet, Dan Morrill, Dianne Hackborn, Ficus Kirkpatrick, Romain Guy, Adam Powell, Jeff Hamilton, Rebecca Zavin. Hope I can keep them all straight when they start talking. [...]

Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O

google-plus-featured Google announced a number of Google+ upgrades during the keynote presentation at today's Google I/O, including a new responsive, multi-column layout for Google+ Stream. Now, users will see one, two, or three columns of content depending on their device's screen size and orientation. Photos and videos have been enhanced as well, fitting the entire width of the stream. According to the Google+ blog, the new media sizes make images and videos, "...easier to scan and nicer to look at." Users will also notice new animations in their stream with a bouncing sharebox, cards that "flip and fade" an [...]

New Google+ Hangouts App Enables Cross-Platform, Multi-Media Conversations

Google angout conversation Android Google announced the new Google+ Hangouts app at Google I/O today. The new app combines Google's chat, voice and video services into one product. The stand-alone version of Hangouts allows users to combine images, video conferencing and text chats (now complete with emoji) in one experience. Video calls can include up to 10 people. As the new tagline -- “Conversations that last, with people that you love” -- suggests, Hangouts can now be archived (though you can turn off history if you don't want to relive your chats and calls). The app is now available on desktops through Chrome as [...]

The Google I/O 2013 Opening Keynote: From Google+ To Search To Maps

google-io-logo Google+ gets a facelift -- and new photo organizing tools. Google Hangouts comes to iOS. "OK Google" may be the new way you search by talking to your computer or mobile phone. The Google Knowledge Graph gets stats-smarts, Google Now gains new "cards" and Google Maps gets big, bold and glorious. These were the highlights, as we saw it, coming out of the opening keynote at Google I/O 2013. Google I/O is Google's big developer conference, but the opening keynote often has products and announcements that are of relevance to consumers and marketers. That was certainly the case with this year [...]

Google I/O 2013: Nexus, Maps, Music With A Possible Side Of Key Lime Pie

Google I/O Google's annual developer conference and schwagfest, Google I/O, starts tomorrow in San Francisco. We'll be live-blogging the keynote tomorrow morning, starting at 9 am Pacific. Last year's event saw the introduction of the hugely popular Nexus 7 tablet, the Android "Jelly Bean" OS update (with Google Now) the Google "Q" streaming media hub (a dud) and Google Glass skydiving (amazing). It's going to be all but impossible to "one-up" last year. Consequently, Google has decided not to try. Earlier this week, Google Chrome/Android boss Sundar Pichai was managing expectations. He told Wired [...]

Hints About The Future Of Mobile Search At Google I/O 2013

google-io-logo This week, Google will have its 6th annual developer conference, Google I/O, where the theme will be "Innovation in the Open." Mobile Search, in particular, looks to be a focus in this year, and we can already pick up some pre-conference clues that indicate where the search giant is headed. Unfortunately, we won't hear from SEO guru Matt Cutts this year at I/O. He formerly presented a session on SEO at Google I/O each year, but that ended in 2010 -- which was also the last year I personally attended the conference. This year, Danny Sullivan, Greg Sterling, & Matt McGee will be co [...]

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