Google: Maps
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Google rolling out GMB simple website creator
Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don't have websites....
Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing have similar indoor mapping initiatives....
YouTube location extensions, in-store sales measurement now available
Google beefing up offline analytics with more in-store visitation and sales data....
7 unannounced updates to Google My Business we’ve seen in 2017
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has...
Local search update: ‘Best’ filter invading the local pack
We all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam...
4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course
Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands...
Local search ranking factors: What’s working in 2017 [Podcast]
In this week's episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to...
Is Google really keeping fake listings off Google Maps?
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist...
The newest addition to the marketing mix’s Ps: Proximity
Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for...
Google Maps ad traffic steadily growing
Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by...
April Fools’ Day 2017: Play Ms. Pac-Man, Amazon Echo’s Petlexa, Google Gnome & more
The annual day (or days, as has become the case) of pranks from major search/marketing/tech companies is underway....
Locksmiths try again to sue Google over fake local listings
Search engines can assert immunity under Section 230 of the Communications Decency Act....
5 ways you can improve your new business’s visibility on Google Maps
Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform...
Need to contact Google My Business support? Use Twitter!
While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support...
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to...
Report: more than 13 million proximity sensors now deployed globally
Kontakt.io the leading beacon hardware maker, Swirl the leading software platform, says...
When should advertisers consider pausing Google Local Inventory Ads?
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when...
Google taking another run at simple website creation for small businesses
The site builder is presented under the websites tab in GMB and pre-populated, with customization options....
Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google's impending shutdown of Map Maker, calling for the search giant...
Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new...
