Google: Maps
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Google introduces Android Auto ‘phone-screen experience’ to expand market
Initiative seeks to make Android Auto experience accessible on the handset, to those without compatible in-dash displays....
How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires...
Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking...
Don’t let your business play possum with local search
Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar...
Everything you need to know about Google’s ‘Possum’ algorithm update
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO...
Allo: chat with a big helping of Google search
Inclusion of 'Google Assistant' creates a differentiated...
Google’s acquisition of Urban Engines points to ‘The Internet of Moving Things’
The two-year-old startup is attempting to add time to space data, creating a dynamic predictive engine that is more SimCity than Google...
Google Trips: Google’s first potentially breakthrough travel tool
Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google...
8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young...
Is Google filtering your business in the local search results?
Seeing a shift in Google's local results? It's not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google's...
The future of the map
The leap from physical to digital maps was game-changing for marketers and consumers alike, but what's next on the horizon? Columnist Brian...
Google adds Street View images and indoor maps to Rio 2016 Olympic venues
To date, indoor mapping has developed more widely as an enterprise tool than as a consumer experience....
How does Google’s local algorithm work in 2016?
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in...
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most...
Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings?...
Google’s new My Activity and Ads Personalization seek to make ads better, provide more user control over data
A pragmatic mix of good policy and self-interest, My Activity and Ads Personalization give users more control and help enable more sophisticated...
Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman...
Bridging the gaps in the Google My Business API
Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that...
Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each?...
Google to expand “Store Visits” online-to-offline foot traffic measurement
When offline visits are factored in mobile search, ROI goes way...
