Google: Marketing
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Inside Google Play’s branded YouTube show that spanned 23 channels
Google Play and Portal A took a risk by distributing a branded show across 23 YouTube channels, reaping more app installs than expected but...
The votes are in — for what Google’s new Analytics 360 Suite really means
We tallied up responses from a variety of practitioners and observers about how the tech giant’s new platform of products could impact...
Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”
The enterprise-oriented platform includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium...
Google Customer Match From The Email Marketer’s Point Of View
Columnist Jose Cebrian discusses the benefits the Facebook Custom Audiences-style product offers email marketers, as well as some potential...
How Email Marketers Can Make The Most Of Gmail Postmaster Tools
Google announced Postmaster Tools last month, but many email marketers aren't fully utilizing it yet. Columnist Tom Sather explains how you can...
Game Of Internet Marketing Thrones: Who Will Sit On The Iron Throne?
Which behemoth will win the war for online marketing dollars? Columnist David Rodnitzky breaks down the strategies of the biggest players and...
What Google’s Mobile-First Rules Mean For Your Marketing Strategy
Columnist Josh Manion explains why Google's update should encourage marketers to move beyond the mobile Web into native mobile...
Google, Samsung Make Top Brands List For Video Advertising
Google and Samsung are among the best brands in the crowded and competitive field of video advertising. Those two companies are among the twenty...
Google Launches Primer, A New iOS App That Offers Marketing Basics For Startups & Newbies
Google has launched a new iOS app, called Primer, to help startups with their marketing efforts. Billed as a no-nonsense, jargon-free app,...
The Future Of Paid Search (From A Data Perspective)
Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...
Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance
Google has launched a new resource named CookieChoices to help publishers understand the European Union’s cookie compliance regulations....
Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix
Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top...
Google Places For Business Rolls Out Review Inbox, Listing Customer Ratings & Reviews All In One Place
According to today’s post on the Google and Your Business blog, Google Places for Business is rolling out a new Review feature. Now,...
Google Search “Reunion” Video Goes Viral With More Than 4 Million Views In 5 Days
Google is doing its best to make everyone cry (in a good way) with its latest heartwarming “Reunion” ad for Google Search. The video...
Google AdWords Enhanced Campaigns Roll-Out, Slowly: Broader CPC Impact Yet To Be Seen
Google’s mandatory rollout of AdWords Enhanced Campaigns began this week as a trickle rather than the bang many had expected. After...
Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search
A new report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009,...
New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Comparison Tool
Google announced today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the...
Unboxing Google Engage
I’ve got big plans for my agency. Apparently, so does Google. While the agency world’s demise has been the subject of quite a bit of opinion...
Google Stands In For “The Emerald City” In The Internship Movie
There’s a scene near the climax of the film The Internship, starring Vince Vaughn and Owen Wilson (opening June 7), where they and their...
The Internship: A Fun Movie, But Also A Beautiful Google Commercial
The Internship is great, a funny film by director Shawn Levy (screenplay by Vince Vaughn and Jared Stern) well-worth seeing by anyone who...
