Budgeting For “Free” Social Media And The Need To Rebalance

Fire your marketing department! Social media is free! Have you heard the news? It’s been trumpeted recently in no end of misleading, link-baity headlines such as these: P&G To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook P&G slashes marketers in lieu of free social media P&G CEO Discovers Social Media Marketing Is Free! P&G to cut 1600 staff after CEO discovers digital media is free‎ In Internet marketing, "free" is a dirty enough word to be a serious deterrent to email delivery when used in a subject line. Apparently, this doesn't hold [...]


No, FairSearch’s Anti-Google Ad In Politico Wasn’t Pulled As “Inaccurate” (Even Though It Was Inaccurate)

google blog post privacy Earlier this month, Google did a post to bust myths that it felt were being spread about the company regarding privacy. First on the list was from an ad run against Google by FairSearch. Google even later updated its post to say the FairSearch ad had been pulled as  "inaccurate." As it turns out, the ad wasn't pulled as Google claimed, even though I'd agree it was inaccurate. It's been quite the bouncing ball I've had to follow in order to clear all this up. Come along, and I'll explain what happened. Google's Myth Busting Post Here's the original Google post: The arrow marked 1 point [...]


New “Google Store” Not Beginning Of Larger Retail Push

Google Store Over the past couple of years there have been various stories about Google following in Apple or Microsoft's footsteps and opening retail stores. Adding fuel to that fire, last year the company opened a pop-up "store within a store" to sell Chromebooks in London. There were suggestions that if all went well Google might pursue a full-blown retail strategy. Earlier today several news outlets reported that a new Google retail store would be housed in Google's European Headquarters in Dublin. Reportedly it will occupy roughly 1,323 square feet of space in that facility. The plan calls for the [...]


The #Hashtag Bowl, Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero

facebook-twitter-google-plus-featured While most Super Bowl viewers were concentrating on the Giants-Patriots final score, we were tallying up a different score -- call it the #Hasthtag Bowl, if you want -- and the final score was just as close as in the real game. Based on my informal tracking, Twitter and Facebook shared equal visibility during the Super Bowl, being mentioned in eight commercials each. And both of them skunked Google+, which wasn't mentioned at all during any Super Bowl ads. Out of 59 total commercials -- that's my unofficial count beginning with kickoff and ending when time ran out in the fourth quart [...]


Anti-Google Graffiti, Steve Martin Joke: Signs Perceptions Of Google Changing For Worse?

google-graffiti-featured Is Google, which has largely enjoyed a reputation as a trustworthy, wacky and fun company now gaining a new reputation, as something to be feared? When comedian Steve Martin pokes at your privacy policy, when anti-Google graffiti starts turning up and Google "conspiracies" get mentioned on lovable Zooey Deschanel's "New Girl" sitcom, maybe something's up. To Date, The Public Loves Google No doubt, many in the technosphere or with media companies have long viewed Google as a company to be wary of, if not outright feared. But that fear simply hasn't been reflected among people in general. Con [...]


Google+ Holiday Commercials With The Muppets

google-plus-tv-ad-featured Over the holiday break, Google did some serious traditional TV advertising to help promote Google+. CNet said this showed how desperate Google is to get people onto their social network - that they would go this far to promote the social networking site. As Steven Levy writes, despite Google using traditional advertising means, they still do it in an untraditional way. In one of the holiday commercials, they features The Muppets participating in a Google+ Hangout. The use of the Muppets in this commercial goes deeper than using likable characters that people can relate to. It [...]


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