Google: Marketing
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Report: Google To Open Stand-Alone Retail Stores In Major Metros
Google has been inching closer to opening its own retail stores for the past three years. It opened a Google schwag store on its own Mountain...
The #Hashtag Bowl, Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out
The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the...
Google Retains #1 Rank In Fortune’s Best Companies To Work For
Fortune Magazine released their annual best companies to work for list, and Google is number one on the list again, four years running. Google...
Thanks To Project Glass, Google Is Most Shared Video Brand Of 2012 [Report]
Google videos were shared nearly 5.9 million times in 2012, making it the most shared video brand of the year according to Unruly Media’s...
Don’t Fall Victim To GDN Placement “Exclusion” Overkill
The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you set...
Google Tag Manager: New Google Product
Today Google announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to...
Apple, Google & Microsoft Make Top 5 Brands In 2012 BrandZ Report
Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and...
Google’s Mobile Playbook Aims To Educate, Simplify Mobile For “Busy Executives”
Earlier this week Google launched the “Mobile Playbook,” a manifesto of sorts that seeks to explain mobile and why it’s now...
Make Love, Not Evil — The New Google Motto?
Google is well-known for its “Don’t Be Evil” motto, one that has lately somewhat plagued the company as it has come under fire...
Google Launches Consumer Surveys
Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast,...
Report: Google Spent $213M Advertising Itself In 2011, Including $70M On TV Ads
Those TV ads that Google has been running lately are costing the company a pretty penny … well, millions of pretty pennies, to be more...
Google, Dell Prepare Tablet Counterattack As Apple Announces Three-Million iPad Weekend
There were questions over the weekend about how well iPad sales were going. For example, on Friday gadget blog BGR asked iPad launch day: Where...
Budgeting For “Free” Social Media And The Need To Rebalance
Fire your marketing department! Social media is free! Have you heard the news? It’s been trumpeted recently in no end of misleading,...
No, FairSearch’s Anti-Google Ad In Politico Wasn’t Pulled As “Inaccurate” (Even Though It Was Inaccurate)
Earlier this month, Google did a post to bust myths that it felt were being spread about the company regarding privacy. First on the list was...
New “Google Store” Not Beginning Of Larger Retail Push
Over the past couple of years there have been various stories about Google following in Apple or Microsoft’s footsteps and opening retail...
The #Hashtag Bowl, Final Score: Twitter & Facebook 8 Super Bowl Mentions Each, Google+ Gets Zero
While most Super Bowl viewers were concentrating on the Giants-Patriots final score, we were tallying up a different score — call it the...
Anti-Google Graffiti, Steve Martin Joke: Signs Perceptions Of Google Changing For Worse?
Is Google, which has largely enjoyed a reputation as a trustworthy, wacky and fun company now gaining a new reputation, as something to be...
Google+ Holiday Commercials With The Muppets
Over the holiday break, Google did some serious traditional TV advertising to help promote Google+. CNet said this showed how desperate Google...
