Study: Mobile Site Performance Drives Customer Satisfaction Over Premium Content

shutterstock_68911843-mobilecheck A new customer satisfaction report from ForeSee, focusing on media and entertainment mobile websites and apps, revealed that a site's mobile performance drives customer satisfaction more so than premium content. According to the study, "While mobile users want the newest releases and latest functions, the main driver of satisfaction for streaming mobile sites and apps is actually performance - how quickly the pages load and the ability to load without error messages." The study also discovered that customers prefer to view media and entertainment sites and apps on their mobile devices ov [...]


Moto X: Google’s Real Answer To The iPhone

Moto X At an event in New York today, Google and Motorola unveiled the long-anticipated Motorola Moto X. You can read about specs and first hands-on reviews on Techmeme. The phone is getting a generally enthusiastic response from those that have received early demo units. (We don't have one.) From an overall design standpoint, it's a giant leap ahead of the previous Motorola "Droid" handsets. That's partly because it's the first phone designed following the $12.5 billion Google acquisition of Motorola. The phone has a 4.7 inch display and a 10 MP camera. The design generally reminds one of the [...]


4 Ways To Prepare For The Search, Social & Mobile Tipping Point

HiRes [caption id="attachment_167680" align="alignright" width="180"] This is a derivative work from an image used by permission from  istockphoto[/caption] According to the 2013 Internet Trends report released in May of 2013, mobile now accounts for 15% of all global Internet traffic and, with nearly 1.5 billion global smartphone subscribers and over 5 billion mobile phone users, learning about the way that people search, consume and share media across mobile devices is at the forefront of the search marketer's agenda. Mobile, Search & Local Hit The Marketer's Radar Mobile phones hav [...]


Android Tablet Shipments Soar, Usage Hasn’t Shown Up Yet

Image Credit: Gizmodo Strategy Analytics came out with Q2 shipment estimates for tablets -- which are supposed to exceed PC sales by the end of this year on a global basis. It's now a critical market segment. The data show Android tablets with a solid "shipments share" lead over the iPad. What the numbers appear to reflect is two-thirds Android market share vs. iOS. However that's not reflected in actual usage, at least in North America, where the iPad has increased its share of Web traffic over Q1. Collectively, according to Chitika, non-iPad tablets (essentially Android) are driving roughly 16 percent o [...]


Smaller Phone Makers Challenge Samsung In Android Market

smartphones Just when it seemed like the Android market was becoming entirely synonymous with Samsung, smaller vendors appear to be gaining traction. That's according to new hardware figures from IDC. Samsung remained the world's dominant phone maker (Nokia is number two, but not in the smartphone top 5). The Korean company shipped more than 72 million units in the quarter compared to Apple's 31 million. However, both companies lost overall market share as LG, Lenovo and ZTE collectively gained 3.1 percentage points on the market leaders. Source: IDC Strategy Analytics released a competing re [...]


Does Google Hate Mobile Subdomains?

Your risk of being attacked by Bigfoot riding a Sharknado may be greater than your risk of becoming less visible in search as a result of dedicated mobile URLs. Since Google announced its most recent smartphone ranking changes last month, I've seen a number of commentators online saying that Google will penalize you if you don't use a responsive site. This isn't the case. [caption id="attachment_51963" align="aligncenter" width="600"] Your risk of being attacked by Bigfoot riding a Sharknado may be greater than your risk of becoming less visible in search as a result of dedicated mobile URLs.[/caption] I've gone over many of these issues in detail in past columns, but here's a short rebuttal for those of you who are considering hosting your mobi [...]


Chromecast: The Rebirth Of Google TV

Chromecast official image Google TV is dead (and so is the Q); long live Chromecast. Google TV was launched a few years ago to much hype and fanfare. But it was a big, expensive hardware proposition for most consumers, and it failed. It turned out consumers didn't see the need to replace their TVs, and Google didn't clearly make the case for the product. Enter Chromecast -- a kind of second bite at the TV apple (so to speak) for Google. Launched today at the Google Chrome-Nexus event, it has a much better chance of succeeding than its predecessor. It's a tiny WiFi-enabled device that plugs into existing TV HDM [...]


New Google Nexus 7 Goes Live Early On Best Buy Site

New Nexus 7 We're waiting here in San Francisco for the Google Chrome/Android/Nexus event to start (see Danny's live blog). But Best Buy has already put up preorder pages for the new Nexus 7 ahead of this morning's announcement. The 16GB version is priced at $229. Versions with more memory cost more, up to $269. It's interesting that Google is raising prices on the device at a time of intensifying tablet competition. The original Nexus 7 was priced at $199 and above. Perhaps the "classic" version will continue to be sold at the lower price point, in the same way that Apple sells the iPhone 4 and [...]


The Android Stats From The Google Earnings Call

android-featured Google announced Q2 revenues earlier this afternoon. In his prepared remarks CEO Larry Page threw out a bunch of stats about Android. Below are the major numbers he reported: 900M Android devices activations globally 1.5 million activations daily Over 50 billion apps downloaded from Google Play More money paid to developers in 2013 so far than in the whole of 2012 Android is already world's dominant operating system according to multiple sources. The chart below is from Gartner: The following data are from StatCounter and reflect global traffic share by mobile operating sys [...]


Does In-Store Location Tracking Cross The “Creepy Line”?

Google indoor maps Google Executive Chairman Eric Schmidt famously (or infamously) said that Google's policy is to "get right up to the creepy line" but not to cross it. These days, the creepy line is a moving target where consumer data collection are concerned. Indeed, privacy continues to be a very hot-button issue in the US and around the world -- especially in the wake of the NSA-Snowden revelations. This weekend, the NY Times reported on the relatively new phenomenon of indoor location tracking. There's an emerging ecosystem of technology companies, startups, venue owners and retailers that are investing [...]


New Google Maps App Offers More Search Functionality, Navigation Features & Dedicated Tablet Design

Google Maps logo Google is rolling out a new Google Maps app for Android devices starting today, with iPhone and iPad versions on the way. The new app will include more search functionality, updated navigation features, Zagat reviews and discount offers for specific destinations. Among the new app features, users will be able to find locations without typing by tapping the search box to see cards displaying eat, drink and shopping options. There are also two new navigation features, including one that reports road problems along with incident details, and another that lets users know if a better route is a [...]


Android To Become Dominant Platform, US iPad Share Grows

mobile youtube On Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is "being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline." Below is Gartner's global prediction for device share by operating system in 2014. Even if it's not entirely accurate, what's incredible is the gap between Android and Windows in the forecast. Source: Gartner (6/13) If we look only at the PC market, it's a different story, of course. But one no longer can in [...]


New Google Now Cards: Live TV, Music And Offers

Google Now graphic Earlier today, Google introduced some additional Now cards and functionality through an update to its Android search app (not yet for iOS). They extend to live TV, music and location-sensitive offers. Google announced the new features in a post on its Android Google+ site. Here's the list of new capabilities, available for Android 4.1 and above: Information about shows you're watching on your Internet-connected TV Saved offers when nearby a redemption location New voice action: play music from your phone or the Play Store Voice actions tips The most celebrated feature (already) [...]


Google’s $1 Billion Waze Acquisition To See Antitrust Review

waze-featured It will probably just be a formality; however, Google confirmed this weekend that its proposed acquisition of social mapping platform Waze will undergo US Federal Trade Commission (FTC) antitrust scrutiny. Waze's revenues are minimal; but, the acquisition price is surely what got the FTC's attention. In addition, Waze becomes one fewer potential mapping challenger in the marketplace. According to the Wall Street Journal, the FTC "is expected to focus on whether Waze would have become a head-to-head competitor with Google, whose Google Maps software is the dominant digital mapping and naviga [...]


What Do Google’s Smartphone Ranking Changes Mean For Marketers?

smartphones-featured For nearly eight years now, I've been talking to marketers about the value of presenting usable content to mobile users. Throughout that time, there have been naysayers (of course) who were reluctant to recommend creating mobile-friendly content because Google didn't seem to prioritize the experience of accessing content on a mobile device. I've heard everything, from "desktop and smartphone search results are the same" to "the best mobile SEO strategy is not to have a mobile SEO strategy," and everything in between -- all because, to the average user, it didn't seem like having content tha [...]


Google Has 35 Days To Delete UK “SpyView” Data Or Face “Criminal Action”

google-street-view-car The UK data protection authority Information Commissioner’s Office (ICO) has served notice that Google must destroy personal information obtained from its Street View WiFi "payload" data collection within 35 days. While Google has a right to appeal the decision, a refusal to comply (absent an appeal) is considered a "criminal office" and could result in prosecution. The ICO letter (.pdf and below) is dated June 11, so the deadline would be mid-July. This ultimatum is the culmination of a UK investigation that began in 2010 following the "WiSpy" revelations that launched investigations [...]


Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise

google-g-logo-2012 One of the first reactions many advertisers had to Google's enhanced campaigns announcement in February was that CPCs would rise -- more advertisers would enter mobile auctions, pushing mobile CPCs up, and tablet CPCs would rise as a result of being tethered to desktop bids. Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in the past three months. Based on last quarter's performance, Adobe now predicts Google CPCs will start rising for the first time in two years. iProspect also reported CPC in [...]


Europeans Take New Look At Google’s Android Licensing Practices

google-europe-featured The Financial Times is reporting that Google is now "facing an investigation by European authorities into allegations that it supported the leading Android smartphone platform and its mobile services by means of cut-price licensing and exclusivity deals." There isn't a formal investigation on this question yet. Rather, the European Commission is submitting a questionnaire to device makers and mobile carriers for their input. Google's rivals are undoubtedly behind these complaints to keep pressure on the European Commission, which is on the cusp of settling its antitrust (search-related) in [...]


Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally

smartphones A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google "earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year." Overall, Google earned "nearly one-third of all digital ad dollars spent globally," says eMarketer. In terms of mobile advertising revenue specifically, Facebook was second in 2012, followed by Pandora and YP. This year, Google is expected to increase its global mobile ad-revenue share to 55 percent. Facebook [...]


Has Google Wallet Already Failed?

mobile-payment-wallet-featured Businessweek ran an article today in which it assesses the current state of Google's Wallet efforts. Osama Bedier, who came from PayPal and ran the Google Wallet initiative, is leaving the company. And, Google is rethinking its expectations of Wallet. Google Wallet is the consolidated product name for all stored credit card transactions online and on mobile devices. Google's merchant credit-card processing service for e-commerce (once called Checkout) is being discontinued. The company also declined to introduce a plastic payment card at its Google I/O developer conference. That payment [...]


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