ASO (App Store Optimization) And Creating A Family Of Apps

If you've ever created an Android app and put it into Android Market Google Play, you probably noticed that search alone will not make an app popular or profitable. There are a number of ways to popularize an app. Here are six of the most popular: Press releases Social Media Blogging SEO Advertising in ad networks Advertising in magazines and other offline offerings Obviously, those are all excellent parts of a campaign for popularizing an app, but there's another method that increases app usage quickly and efficiently and its power shouldn't be underestimated. That method [...]

Android Market Becomes “Google Play,” Reflects Google’s Multiplatform Content Aims

google-play-featured Android Market is dead. Long live Google Play! Today, Google announced that it is changing the name of its Android Market to Google Play, a move it hopes better reflects that the marketplace now offers more than apps, with content like books, video and music available even to those who aren't using Android. "This is really an acknowledgement that these experiences are relevant not just for a mobile environment but across the web," said Jamie Rosenberg, Google's director of digital content. Google's March To Selling Content Over the past year or so, Google has been ramping up how i [...]

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