New “Devices” Area In Google Play Sets Up Coming Tablet Sales

Google announced earlier that it is now selling the Samsung-made Galaxy Nexus in the Google Play market. Google's original attempts to sell Android handsets directly via its website were unsuccessful and the effort was discontinued. This new initiative is possible because of improvements in the Google Play market. In addition, $399 is not a bad price for an unlocked phone. The appearance of the Galaxy Nexus is also likely something of a "dry run" for the arrival of a Google-branded tablet later this year. That tablet is supposed to be 7 inches and compete directly with the Kindle Fir [...]

Google Adds “Play” To Its Navigation Bar, Pushes New Google Play Content Area

play icon It's not your imagination. Google's navigation bar has gained a new "Play" option that, for the first time, has Google promoting its own content offerings: books, music, video and Android applications from recently rebranded Google Play site. You can see the link below, and the home page has also gained a promotional link about Google Play below the search box: Previously known as Android Market, Google Play was relaunched earlier this month as a way for Google to sell content to anyone, not just Android owners. Other than Android apps, the Google Play content can be consumed on a variet [...]

Google, Dell Prepare Tablet Counterattack As Apple Announces Three-Million iPad Weekend

Screen shot 2012-03-19 at 3.19.45 PM There were questions over the weekend about how well iPad sales were going. For example, on Friday gadget blog BGR asked iPad launch day: Where are all the sell-outs? On a conference call this morning about Apple's just-announced stock dividend, Apple CEO Tim Cook said, “We had a record weekend and we’re thrilled with it.” People immediately wondered what that meant in terms of actual sales. Around 4:00 pm Eastern Apple answered the question, announcing that it had sold three million iPads between Friday and today. Three-Million iPad Weekend Three million iPads is roughly 3X more th [...]

ASO (App Store Optimization) And Creating A Family Of Apps

If you've ever created an Android app and put it into Android Market Google Play, you probably noticed that search alone will not make an app popular or profitable. There are a number of ways to popularize an app. Here are six of the most popular: Press releases Social Media Blogging SEO Advertising in ad networks Advertising in magazines and other offline offerings Obviously, those are all excellent parts of a campaign for popularizing an app, but there's another method that increases app usage quickly and efficiently and its power shouldn't be underestimated. That method [...]

Android Market Becomes “Google Play,” Reflects Google’s Multiplatform Content Aims

google-play-featured Android Market is dead. Long live Google Play! Today, Google announced that it is changing the name of its Android Market to Google Play, a move it hopes better reflects that the marketplace now offers more than apps, with content like books, video and music available even to those who aren't using Android. "This is really an acknowledgement that these experiences are relevant not just for a mobile environment but across the web," said Jamie Rosenberg, Google's director of digital content. Google's March To Selling Content Over the past year or so, Google has been ramping up how i [...]

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!