Google: Search
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Brief change suggests local SEO ranking factors are different for branded queries
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each?...
What is quality content?
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be "quality content" and adds his own thoughts and tips based...
How Google’s latest design choice impacts consumers’ ability to search and discover
How has Google's recent update to its SERP display impacted consumers, advertisers and Google's bottom line? Adobe's Siddharth Shah looks at the...
Competitive threats to Google, and what they mean for you
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might...
Adjusting to Google’s ad layout change with attribution tools
Worried about the changes to Google's ad layout? Don't panic. Columnist Eric Dezendorf says attribution may help you determine the best next...
The #1 reason why position #1 doesn’t matter
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not...
Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It's not just you. Columnist Thomas Stern shares data which suggest that branded terms...
Why “near me” is critically important for multi-location businesses
As searchers become increasingly mobile, hyper-local searches are on the rise. Columnist Jason Decker believes that multi-location businesses...
As search changes, Google changes
Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones....
HTTP to HTTPS: An SEO’s guide to securing a website
Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done so. For those feeling intimidated by the...
How to adjust SEO strategy to Google’s new SERP ad layout
Google's recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners?...
Don’t trust Google to structure your local data
As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland...
The rise of personal assistants and the death of the search box
Columnist Eric Enge recaps the SMX West 2016 keynote by Googler Behshad Behzadi, who envisions a not-too-distant future in which voice search...
The death of the home page has been greatly exaggerated
Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more...
The six key components of mobile SEO in 2016
Are you doing mobile SEO the right way? Columnist Bryson Meunier outlines the key elements that will help drive more organic mobile search...
Google’s Take On The Recent Changes To The Results Page
Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might...
Google’s New SERP Layout: The Biggest Winners & Losers
What has been the impact of Google's new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has...
Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin...
What Google’s New Layout Means For Search Marketers
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor...
App Indexing & The New Frontier Of SEO: App Packs & App Store Search
In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman...
