Google: SEO
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Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new...
How to avoid an outbound link penalty from Google
We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound...
Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did...
A Penguin’s Tale: Responding to the latest update
What should SEOs do to make the best of the new Penguin update? Perhaps not much. Columnist Dave Davies notes that while Penguin 4.0 was indeed...
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images...
How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires...
How Trump & Clinton have failed to use free space in Google for US presidential candidates
For a week, neither campaign used the special program giving them guaranteed listings in Google for their...
What Google’s experimental content podium means for SEO
What's the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for...
Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking...
Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time...
8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young...
Google’s AMP Viewer: the Tinder UX for content?
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses...
Test points to likely influence of click-through rate on search rankings
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he...
Google will punish “intrusive interstitials” with a ranking penalty in 2017
Google says "responsible interstitials" can remain; some may see the move as part of a "war on...
Why links are still the core authority signal in Google’s algorithm
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking...
4 things you didn’t know about rich snippets
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data...
Google: AMP content coming soon to organic mobile search results
Despite faster loading and better performance, Google says there won't be a ranking...
How does Google’s local algorithm work in 2016?
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in...
How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his...
Why you cannot ignore practitioner listings on Google My Business (case study)
You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings?...
