No, Eric Schmidt’s Face Isn’t All Over Google+ In Protest Over Shared Endorsement Ads

Google Protest It sounded huge. Angered by Google expanding the use of social profile information in advertising, Google+ users were changing their profile pictures to that of Google executive chairman Eric Schmidt in protest. So went several reports. The reality is practically no one is doing this. For the few who are, good news. Google's rules about profiles probably allow you to continue. Google's Shared Endorsements Ads Expand On Friday, Google announced that it would be expanding the use of "Shared Endorsements" in ads. Google already had been using the pictures and names of people who make use of its [...]

FAQ: All About Google’s New “Shared Endorsement” Ads

On November 11, Google is expanding the use of "Shared Endorsements" in ads, where people's images and the things they like, comment on, rate or have reviewed through the Google+ social network can be used. Here's the rundown on how it works and how it differs from what Google already does. Doesn't Google already use social info in its ads? Yes. That's one of the most confusing things about today's announcement. For over two years, Google has allowed advertisers to show if people like their content within ads. Below is a March 2011 example of how Google explained that advertisers could in [...]

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