For Product Brands, Paid Search On Retailers’ Sites Pays Off

google.retailer.search Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can't say that I disagree with Google's decision. The company has hit on a solid way to increase both its revenue and its visibility as a retail platform, and the shift to pay-to-play has been considered successful -- particularly for Google, but for e-commerce retailers as well. It's less beneficial to product brands. Shoppers get on Goo [...]


Last Minute Google Shopping: Best Practices In PLAs

Imageretailomni Congratulations! You're now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were locked down in August (right?), but this doesn't mean you don't have any wiggle room to make last minute adjustments, especially if you're not yet seeing the results you anticipated. One area where you can make small changes and yield big results is in your Google Product Listing Ads (PLAs), Let's take a closer look at how you can improve your returns from Google Shopping this holiday season with the following seven ways to boost PLA results. 1. Ensur [...]


Is Your Marketing Program Ready For Holiday?

computer holiday sale Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will make or break the business calendar. With the end of back-to-school comes the inevitable code freezes and holiday lockdowns. So while production teams audit for site stability, scalability and vulnerability, there's no better time to take a step back and audit your marketing program. In this post, I'll present three different ways you can take your marketing program to the next level -- conversion rate optimization, intent recognition and product exposure. [...]


4 Must-Know Facts On Product Listing Ad Mechanics

Google Shopping Google's Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers' pay-per-click (PPC) strategies. This rapid growth has been fueled in part by the improved performance of PLAs over traditional text ads. However, the increased spend has also resulted in competitive inflation, where CPCs for PLAs now match or exceed that of text ads. Despite their growing importance as a marketing channel, PLAs remain frustratingly opaque when compared to traditional, paid-search text ads. Part o [...]


Google Adds Google Catalogs To Lightbox Display Format

Google announced it is adding Google Catalogs to the creative assets brands can include in Lightbox ads. Google introduced Lightbox ads, which appear as standard display ads and expand when the user hovers over them for two seconds, last October. The ads feature a "hover to expand" call-to-action button. With Google Catalogs in the Lightbox, users can flip through a catalog without leaving the original page they're viewing. The examples shown here are from the Brand USA's Discover America beta campaign which featured a digitized version of their print tourism guide. Like other L [...]


Google’s “X Phone” Is Coming, So Are Nexus-Like Versions Of HTC One And Galaxy S4

Google Motorola Google's mobile phone division Motorola is desperate for a hit. At a price of $12.5 billion, the company was Google's largest acquisition ever. It has yet to generate any ROI for Mountain View. Motorola's patent portfolio, the reason most-often cited as the driver of the acquisition, has seen its value dramatically reduced by the Google-FTC antitrust settlement and consent decree. In essence, that bars Motorola from using its IP for anticompetitive purposes -- essentially as a sword rather than as a shield in patent litigation. Motorola has continued to see its global and US handset s [...]


Shopping.com Rebrands As eBay Commerce Network: What It Means

ebay-logo-240px Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site's transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, "This new name more accurately reflects who we are today. As an eBay company for the past 8 years, we have evolved from our legacy as a comparison shopping site into a robust commerce network. Our strategy and investments are focused on enhancing and scaling this network." Merchants advertising on the eBay Commerce Ne [...]


Blurring Online And Offline, Google Tests Same Day Delivery With “Shopping Express”

Google Shopping By some measures, e-commerce is doing very well. This past year, US retail e-commerce hit $186.2 billion, according to comScore. The firm added that Q4 was the first $50 billion quarter, which was also the "ninth consecutive quarter of double-digit growth." However, things are not all smiles and good cheer in e-commerce land. Relatively soon, sales tax for online purchases will be commonplace (as it now is in California), removing one of e-commerce's key advantages over traditional retail. Taxes are coming because e-commerce is now perceived as relatively stable, strong and mature (no l [...]


Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search

Marketing Land - Marketing Land Google Universal Search is a way that Google blends in matches from its "vertical" or "specialty" search engines, like image search or video search, into webpage results. What's the best way to tap into Universal Search in order to be visible? Have video content, especially on YouTube, according to a new study. The study, by Searchmetrics, is covered in more detail by our sister-site Search Engine Land. Searchmetrics also produced an infographic summarizing the key findings (click to enlarge): As you can see, video content is far more likely to be blended into the search results than [...]


Rumor: Google Creating Amazon Prime Competitor Including Same Day Delivery

Google Shopping According to TechCrunch, Google is creating an Amazon Prime competitor. The two twists are: it will apparently be cheaper and also offer same-day delivery from selected brick-and-mortar retailers. TechCrunch says the new service will be called "Google Shopping Express." Apparently stores like Wal-Mart and Target are some of the potential offline retail partners. If any part of this is true (and it's likely that there's at least some truth to what TechCrunch is reporting) it's very interesting. Google is stepping up its campaign against Amazon, the undisputed king of online e-commerce. If [...]


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