Google Reorgs To Grab Brand Spend, YouTube The Anchor

youtube-ios-app Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had "won" as the top online video destination, it was considered a "social media" property and Google saw it as the gateway to brand advertising dollars. For three or four years thereafter, financial analysts and institutional investors complained loudly that YouTube was too costly and wasn't making money -- "when was it going to make a profit?" was the tired refrain. There were also numerous concerns about copyright liability (exemplified by Viacom’s $1 billion lawsuit against the company [...]


Google Rumored To Be Kicking Off Conversations To Win NFL Sunday Ticket Package

Google Logo Rumors are spreading that Google has started informal discussions with the NFL to buy the rights to the NFL Sunday Ticket package. AllthingsD.com's Peter Kafka reports that Google CEO Larry Page and YouTube's head of content Robert Kyncl sat down with NFL commissioner Roger Goodell and other NFL leadership. "The Sunday Ticket package was among the topics of discussion, according to people familiar with the meeting," writes Kafka. DirecTV currently owns the rights to the NFL Sunday package, paying $1 billion a year for the contract. The exclusive deal that DirecTV has with the NFL will co [...]


Chromecast Hugely Popular, Sells Out On Amazon, BestBuy

Chromecast official image Introduced just this Wednesday, Google's streaming media dongle Chromecast is an immediate hit. The device has sold out on Amazon and BestBuy. There's a two to three week shipping wait time in the Google Play store. In addition an introductory Netflix promotion proved so popular it has been stopped. Amazingly, there are already 100 reviews of the device on Amazon (six more than when I took the above screenshot just about an hour ago). Danny Sullivan offers a detailed comparison of Chromecast vs. Apple TV and Roku. The popularity of Chromecast is driven by its simplicity (vs. Google T [...]


Compared: What You Can Watch On Google Chromecast, Apple TV, Roku & Xbox

tv-video-featured Want to stream content from the Internet to your TV? There's a new player in town, Google's Chromecast. It's super easy to use and priced to move. What's not to like? If you're happy with just Netflix, you're good. If you want Hulu or HBO Go, paying a bit more for Roku or Apple TV may make sense, unless you don't mind using your laptop. Then again, for only $35, maybe you'll decide Chromecast is worth being a second device. The Players Chromecast is entering a space where two other major Internet-to-TV devices already exist, Apple TV and Roku. Xbox, a gaming console, can also double as a str [...]


Chromecast: The Rebirth Of Google TV

Chromecast official image Google TV is dead (and so is the Q); long live Chromecast. Google TV was launched a few years ago to much hype and fanfare. But it was a big, expensive hardware proposition for most consumers, and it failed. It turned out consumers didn't see the need to replace their TVs, and Google didn't clearly make the case for the product. Enter Chromecast -- a kind of second bite at the TV apple (so to speak) for Google. Launched today at the Google Chrome-Nexus event, it has a much better chance of succeeding than its predecessor. It's a tiny WiFi-enabled device that plugs into existing TV HDM [...]


Report: YouTube Generated $350M In Mobile Revenue In Past Six Months

mobile youtube Even though mobile video viewing is still not common, mobile video minutes are growing fast. With that, apparently, so are mobile-video ad revenues at YouTube. According to data presented by Bloomberg, YouTube mobile video "ad sales" have tripled in past six months. The article says that may represent as much as $350 million, according to estimates from Wedge Partners, which believes that YouTube is responsible for roughly 10 percent of Google's overall revenue. The reason that Google can grow mobile revenue for YouTube so quickly is that the same pre-roll ads that appear online are [...]


Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus

Google TV Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. The freezing over of Hell still awaits the arrival of Hulu Plus on Google TV. The Promise I feel like I'm the last person in the world who still cares about Hulu Plus ever being offered through Google TV. I suppose I shouldn't care. It's not like I even turn Google TV on regularly. For all Google TV promised, my inexpensive little Roku box still beats Google TV hands-down. For those who don't remember, Google TV was pitched as making it easy for us to find TV content anywhere. In fact, that was one o [...]


Will The New Google TV Partners Be Enough To Help The Platform?

Get-It-Google-TV-300x142 The Consumer Electronics Show hits Las Vegas next week, and Google has announced that LG will be joining its Google TV line-up, while previous partners Vizio and Samsung will finally debut products and Sony, the only company still making Google TV devices, will have some new ones. But will new partners alone be enough to boost the platform? New To Google TV: LG Google shared the news on its Google TV blog today. LG will "showcase" Google-TV powered sets, but nothing is said about when those will actually go on sale. Nothing is posted on the LG press release page, either, though Engadget h [...]


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