Social Media, Mobile And YouTube Changing The Nature Of “TV”

social-media-tv A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on behaviors observed across its network of video publishers, smartphones and tablets are grabbing a larger share of video viewing time. The report looked video consumption on connected TVs, video on PCs, tablets and smartphones. While there [...]


Study: YouTube Exposure For Top Artists Costs Labels $40 Million In Lost Sales

youtube-featured Is availability on YouTube a plus or a minus for entertainment content? Google has consistently argued that YouTube introduces new audiences to content that otherwise wouldn't see/hear it and amplifies its visibility virally. There's anecdotal and empirical evidence for that assertion -- at least in a video or TV context. However, a new academic paper (via TorrentFreak and embedded below) argues that the availability of music on YouTube can dampen or depress music sales by as much as 10,000 units per week among the most popular releases. The researchers, from the University of Colorado [...]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]


YouTube Gives Your Video Descriptions More Display Space

dove_YT YouTube has made a subtle but welcome change to its video pages, expanding the default display of the description to five lines from two. Here's how that looks: Previously, savvy YouTube producers jammed as much information as possible into the first two lines of description to ensure viewers could see all the important bits without clicking on the More button. Now, descriptions can be written in a more conversational style and include links later, which is as noted by the ReelSEO blog, "... great news for those of you who have multiple links you want to put into the description box [...]


Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

Video click Online video continues to be in high demand. According to comScore's newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. "Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online video...and they readily use this medium for consuming premium scripted content," claims comScore. Analyzing online video trends, comScore reports YouTube reaches 84 percent of the 85 million da [...]


New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

youtube-logo-200 Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world's most popular video platform. "The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy," writes YouTube's head of audience development Vanessa Pappas in a blog post announcing its release, "From tips on how to create videos to v [...]


Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

Disney YouTube The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. "Maker already has a very large audience that will only keep growing, and that is something that would be hard to build on our own," said Disney executive vice president for corporate strategy and business development Kevin Mayer in the New York Times repo [...]


YouTube TrueView Ads Update Coming In April: What You Need To Know

youtube-logo-200 YouTube's TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options. Google already axed the in-slate ads that showed in videos that were ten minutes or longer awhile back. Now, it will reduce the number of ad formats from three to two by rolling up TrueView in-search ads -- the thumbnail ads that displ [...]


French Video Site DailyMotion Adds Original Programming To Compete With YouTube

DailyMotion logo Feb 2014 According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. "People are looking for a Pepsi to YouTube's Coke," claimed DailyMotion's US managing director Roland Hamilton in the Wall Street Journal story. The French video sharing platform has a ways to go if it wants to compete with YouTube. The Wall Street Journal reports DailyMotion's unique visitors per month, including its syndication partners, tot [...]


Google’s AdWords Boss Susan Wojcicki Becomes YouTube CEO

Susan Wojcicki Susan Wojcicki, Google employee #16 and current Ads SVP, is going to be the next CEO of YouTube. She replaces Salar Kamangar, who will remain with the company in another role according to Re/code. Wojcicki confirmed the move in a tweet earlier today. She takes over the site at a time of transition as YouTube tries to both generate more revenue as well as reinvent itself in the mold of cable TV. Data aggregator eMarketer estimated that YouTube brought in $5.6 billion in gross ad revenue last year on a global basis. According to comScore Google (primarily YouTube) is the top video prop [...]


Low Hanging Fruit: These Super Bowl Advertisers Are Getting Found For “Super Bowl Ads”

google-bing-football As Super Bowl advertisers rev up the heat on their promotional campaigns ahead of the big game, a handful are turning to paid search on both Google and the Yahoo Bing Network. Thousands of consumers are searching for "super bowl ads" according to Google. The advertisers showing up and paid search show they wisely have a plan in place to compete for this traffic. And, many of the Super Bowl advertisers running paid search ads are using creative tactics to extend the digital impact of their Super Bowl expenditures. For the rundown of 5 trends we're seeing in the paid search ads for Super Bowl [...]


Facebook And YouTube: Top Social Traffic Sources For E-Commerce In December

facebook-youtube-logos-250px Driving 5.32 percent of traffic to retailer websites over the holiday season, Facebook accounted for more than half of all social referrals to retailers in the Hitwise 500, according to data shared by Experian. YouTube came in second with 1.65 percent of upstream traffic to retailers. Facebook's share of referral traffic increased a relatively modest 38 percent.  YouTube's share grew 55 percent. Only Yahoo Answers sent less traffic to retailer sites year-over-year. Yet, though Google+, Instagram, Reddit and Tumblr each drove big percentage increases in traffic, each sent less traffic th [...]


YouTube Releases New “Central” Page To Manage Comments All In One Place

youtube-logo-200 YouTube announced a new "Central" page for comments today, allowing users to moderate and respond to comments from a single location: From this central page you can easily remove comments, flag comments for spam or abuse, give a thumbs up, or click over to the video watch page and reply. Quickly toggle between comments that are published on the channel, comments that are pending channel manager approval, or comments that have been marked as spam. The new Comments page can be accessed once a user is logged in to their account by going to youtube.com/comments. According to the announcem [...]


Google Ranked #1 Top Video Content Property With 159 Million Unique Video Views For December [comScore]

Video click Newly released data from comScore reveals Google, Facebook and AOL were the top online video content properties for December of 2013. While Google's primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 million unique views. ComScore noted Facebook experienced a sudden rise in its number of video views compared to previous months, claiming the increased number was the result of Vine videos and the site's new auto-play video feature. Of [...]


Google Reorgs To Grab Brand Spend, YouTube The Anchor

youtube-ios-app Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had "won" as the top online video destination, it was considered a "social media" property and Google saw it as the gateway to brand advertising dollars. For three or four years thereafter, financial analysts and institutional investors complained loudly that YouTube was too costly and wasn't making money -- "when was it going to make a profit?" was the tired refrain. There were also numerous concerns about copyright liability (exemplified by Viacom’s $1 billion lawsuit against the company [...]


Pantene Ad Highlighting Double Standards For Men & Women Professionals Makes Way Around The World

Video click A video ad for Pantene in the Philippines is picking up steam, gaining more than five million views on YouTube and over 105,000 shares according to Unruly's Viral Video Chart. A commentary on the role of women in the workplace and how they are perceived, the Pantene "Labels Against Women" ad even received a call-out on today's MSNBC Morning Joe Show from Donnie  Deutsch while discussing the role of female CEOs with Martha Stewart. Illustrating how the same professional behaviors are interpreted differently depending on whether it is a man or woman exhibiting the behavior, the ad is set [...]


Beastie Boys Decide To File Lawsuit Against GoldieBlox For Using Song “Girls” In Viral Video Ad

law-legal-concept According to a report on Gigaom.com, the Beastie Boys have decided to file a counter lawsuit against the toy company GoldieBlox for copyright infringement, claiming the toy company used the song "Girls" in one of its video ads without permission. This all started mid-November, when the toy company released its "GoldieBlox, Rube Goldberg & Beastie Boys Princess Machine" YouTube video ad with reworked lyrics from the Beastie Boys song "Girls."  The video went viral, generating more than eight million views in just over seven days. Before releasing the video, GoldieBlox failed to get [...]


YouTube To Make $5.6 Billion In Global Ad Revenue This Year

youtube-logo-200 According to an analysis performed by eMarketer, YouTube will make $5.6 billion in gross ad revenue in 2013. Of that figure, YouTube will see $1.96 billion in net ad revenue globally this year. Net ad revenues for YouTube in the US will be just over $1 billion, which represents about 6.3 percent of Google's 2013 US net ad revenue according to eMarketer. Video is particularly well suited as a brand advertising vehicle in mobile and that will likely be a big area of growth for YouTube's video revenue going forward. However some of YouTube's revenue comes from display advertising. e [...]


What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013

youtube-logo-200 YouTube announced its top ten trending videos for the year, with the official music video for "The Fox (What Does the Fox Say?)" by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube's top ten trending videos list, with Evian's "Baby&Me" ranking No. 5 and Volvo's "The Epic Split" ranking No. 6. Both the Evian and Volvo videos also made Unruly's top ten list of most shared videos for 2013, a compilation that ranks videos based on the number of shares earned versus number of views. YouTube's Top Ten Trendin [...]


Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks

samsung-featured Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its "S4: Sound & Shot" social video campaign, Samsung holds the honor of being Unruly's top shared brand of 2013. [youtube width="560" height="315"]http://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube] In second place is Geico, a new entrant on the list of most shared social video brands this year. Earning the distinct title of most viewed online video ad campaign of all time, Dove's record-breaking "Real Beauty Sk [...]


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