Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads In June

Nike The Last Game screen capture Last week, YouTube released its top ten ads for June, with Nike's World Cup themed "The Last Game" taking the top spot. Adidas's World Cup related "House Match" ad also made the list, ranking No. 3. In light of Father's Day, three dad-themed ads made it into the top ten list as well, with appearances by Dove, Johnson and Johnson, and Docker's. One brand - Beats by Dre - earned two top ten spots, with its "The Game before the Game" earning the No. 2 slot, and "Jungle Remix" featuring Jay Z coming in at No. 9. YouTube's Top 10 Ads for June: 1. Nike Football "The Last Game" 2. Be [...]


Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?

YouTube-Large As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred. Due to the massive increase in gaming audiences, lead by PieDiePew with more than 28.6 million subscribers, agencies have sprouted up to push their releases on YouTube. Electronic Arts (EA) has an entire di [...]


Facebook Vs. YouTube: Which Site Has More U.S. Visitors?

Compete-U-S-Monthly-Unique-Visitors-in-millions-YouTube-Facebook_chartbuilder Measuring Internet traffic is a notoriously slippery science. So when I read a headline that YouTube has passed Facebook as the largest social network in the United States, I took it with a dose of skepticism. Then I checked it out. And while time didn't permit a definitive study, I can report that the unique visitor battle between Facebook and YouTube is far from settled. Yes, they each report more than 1 billion active users globally. But who the leader is domestically depends on whose data you query. (I'll leave aside for the moment the question of whether YouTube is a true social net [...]


Picture Of Struggling YouTube Emerges From Report

YouTube-Large The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of its own, internal ambitions in terms of viewing hours and revenue. (The figures below are from 9to5Google, which published excerpts of the article.) YouTube seeks to reach an internally set goal of 1 billion “watch time” hours per day by 2016. It currently reaches “less than 300 million” hours per day. However, that’s reportedly up from 100 million in 2012. Gross revenues at YouTube were reportedly $3.5 billion in 2013. That was below many fi [...]


Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions

YouTube Food Content report Going on YouTube's recent numbers around its food content, Millennials are proving to be big-time foodies -- or, at least, love watching food videos. According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the last twelve months. In the past year, YouTube has experienced a 59 percent growth in food and recipe content, and food channels have garnered a 118 percent increase in social engagement (likes, comments and shares). With help from Millward Brown Digital and [...]


Google Earns Ad Money Off YouTube Videos Hawking Stolen Credit Cards, Says Watchdog Group

YouTube-Large The Digital Citizens Alliance, an internet safety coalition, is calling out Google for allowing videos that promote the sale of stolen and bogus credit cards to appear on YouTube and then profiting from ads shown alongside the videos. [caption id="attachment_89258" align="aligncenter" width="600"] Source: Digital Citizens Alliance[/caption] In its latest report [PDF], "Breach of Trust: How the Online Market for Stolen and Bogus Credit Cards is Eroding Confidence in the Internet", the watchdog group includes several examples like the one above which shows an ad for Target -- the company t [...]


YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature

YouTube-Large Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a new system that utilized Google+ messaging called, well, Messaging. In order to utilize this system the YouTube creator must be connected to a Google+ account. The new message system will feature: Threaded Conversations - A tool that will help keep the context of any exchange Easier Contacting - To contact the video owner any user can hop over the about tab and click "send message". Spam Detection - The new messages section will have a spam se [...]


Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The Brand To Beat

Shakira World Cup video Ranking its top trending World Cup ads, YouTube has determined Shakira's "La La La" video takes the top spot, but Nike is the big winner with three separate ads making the top ten list. Originally launched on May 22, Shakira's video includes a number of World Cup soccer players. It was produced in conjunction with the yogurt brand Activia to support the World Food Programme's efforts to end world hunger, and doubles as the 2014 World Cup anthem. Since its release, the Shakira video has generated 135,632,593 views. Nike's three ads - taking the No. 2, 4 and 9 spots - all feature World [...]


Marin Partners With Channel Factory To Bridge Paid Search And YouTube Video Advertising

Marin Software logo Marin Software has teamed up with video distribution and data platform, Channel Factory, to allow marketers to harness their paid search data to improve contextual targeting of their video ad campaigns on YouTube. “Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true insight from the breadth of their marketing efforts,” said Tony Chen, CEO of Channel Factory. “For the first time advertisers who leverage the Marin platform can take top performing keywords and conversion data from their search and social [...]


Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List

Turkish Airlines ad snapshot YouTube has released its top ten "Cannes to Cannes" video ads, ranking the most popular global video ads between March 1 of last year through April 30 of this year. Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad featuring NBA star Kobe Bryant in a "selfie shootout" against professional Argentine football player Lionel Messi. Turkish Airlines interactive marketing manager Neşet Dereli told YouTube, "The competition between two superstars and a script revolving around the popular concept of travel selfies pr [...]


YouTube Creators May See Drop In Subscribers After Suspended Accounts Are Removed Next Week

youtube-featured YouTube creators may see a slight drop in their subscriber numbers beginning next week. On June 16, Google's video platform will be removing suspended accounts from all of its channels' subscriber counts in an attempt to free its site from spam and abuse. From the announcement: This means some of you will notice a minor drop in your subscribers. To be clear, these are not active viewers, so you shouldn't see any impact on your views or watch time. Acknowledging that subscriptions are one of the most accurate ways for a channel to gauge its success, YouTube says it wants to ensure subsc [...]


YouTube Asks Creators For Feedback On Upcoming Mobile App & Monetization Opportunities

youtube-featured YouTube is working on multiple new updates for creators, and wants their feedback before rolling out the new features. According to the video, creators will eventually have access to a mobile app that lets them manage their channel from their phone. YouTube is also investigating new monetization opportunities through ad revenue, and making it possible for fans to fund creators via their YouTube channels. Creator product management director Matt Glotzbach mentioned new crowd-sourced caption capabilities as well, "We're working on a community captions project that would allow you to let [...]


Report: YouTube To Purchase Twitch, The Leading Video Community For Gamers, For $1 Billion

twitch-logo-300x300 According to Variety, the popular gamer platform Twitch has struck a deal with the world's most popular Video site, YouTube. Former Ads & Commerce SVP Susan Wojcicki was appointed as YouTube CEO earlier this year, and is making a splash as this $1 billion dollar deal would be the single biggest investment by YouTube to date. Twitch is the largest gamer video community that see 45 million visitors a month (one million who upload videos each month)  and allows users to communicate, live broadcast and record their gaming experience. Twitch was started in June 2011 by livestreaming [...]


Nike’s World Cup Spots Rank No. 1 & No. 6 On YouTube’s List Of Top Ads For April

YouTube Ad leaderboard April 2014 YouTube has released its top video ads from April, with World Cup spots from three different brands making the list. At No. 1, Nike's "Winner Stays" video featured a number of World Cup players, including Cristiano Ronaldo, Neymar Jr. and Wayne Rooney. The ad earned nearly 50 million views last month, more than twice as many as the No. 2 video from Dove. Nike's "Risk Everything" ranked No. 6, earning the brand two spots on the top ten list - both with World Cup themes. Foot Locker and Castrol Oil were two more brands on the list whose spots included World Cup players. According to [...]


YouTube Now Lets Channel Owners Add 3-Second Intros To Their Videos

youtube-featured YouTube has made it possible for channel owners to add a three-second intro to their videos, helping them build a stronger brand presence on Google's video platform. To automatically add an intro, users must first upload the video intro to their channel as an unlisted video. Once it's uploaded, the intro can be selected by clicking "Add a channel branding intro" on the InVideo Programming page. From there, users can choose which of their videos should include the intro. Users can choose to add an intro to all videos, or videos posted after a specific date, and any intro can be removed or cha [...]


“Game Of Thrones” Leads YouTube’s List Of Top Trailers For Q1 2014 With 22 Million Views

Game of Thrones screen shot HBO's "Game of Thrones Season Four" promotional video topped the list of YouTube's most popular film, TV and game trailers for the first quarter of this year. The HBO-produced trailer generated more than 22 million views last quarter, helping the show's YouTube channel win 820 million subscribers and over 150 million total views. HBO's VP of digital and social media Sabrina Caluori told YouTube, "This was the holy grail of digital assets. Exceptional creative, highly-strategic media and the powerful use of HBO's digital and social platforms as a distribution method led to [the trailer's] ph [...]


ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

comscore-logo According to comScore's March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the highest duration of video ads, and Hulu delivered the highest frequency of video ads to viewers. ComScore reports the total time spent watching the 28.7 billion video ads totaled 10.9 billion minutes. The report noted video ads represented 38.1 percent of [...]


Social Media, Mobile And YouTube Changing The Nature Of “TV”

social-media-tv A trio of reports sheds new light and visibility on how TV and digital video viewing habits are changing with social media in the multi-platform era. Viewing habits are shifting dramatically in large part because of on-demand viewing and the availability of programming across screens. According to the Ooyala Global Video Index (for Q4 2013), based on behaviors observed across its network of video publishers, smartphones and tablets are grabbing a larger share of video viewing time. The report looked video consumption on connected TVs, video on PCs, tablets and smartphones. While there [...]


Study: YouTube Exposure For Top Artists Costs Labels $40 Million In Lost Sales

youtube-featured Is availability on YouTube a plus or a minus for entertainment content? Google has consistently argued that YouTube introduces new audiences to content that otherwise wouldn't see/hear it and amplifies its visibility virally. There's anecdotal and empirical evidence for that assertion -- at least in a video or TV context. However, a new academic paper (via TorrentFreak and embedded below) argues that the availability of music on YouTube can dampen or depress music sales by as much as 10,000 units per week among the most popular releases. The researchers, from the University of Colorado [...]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]


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