Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks

samsung-featured Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its "S4: Sound & Shot" social video campaign, Samsung holds the honor of being Unruly's top shared brand of 2013. [youtube width="560" height="315"]http://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube] In second place is Geico, a new entrant on the list of most shared social video brands this year. Earning the distinct title of most viewed online video ad campaign of all time, Dove's record-breaking "Real Beauty Sk [...]


How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos

ron-burgundy-featured Ron Burgundy is showing up everywhere in anticipation of Anchorman 2's December 18 release. Last weekend, Will Ferrell's Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada's biggest curling event of the season. After declaring Winnipeg, "The Paris of Canada," Burgundy showed up in an ESPN video on Monday, interviewing Peyton Manning to promote his and Anchorman 2 cohort Champ Kind's appearance this Thursday night on SportsCenter. Adweek claims Anchorman 2 promo [...]


Burger King’s 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh

Burger King YouTube Pre Roll Ads Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach -- comedy, sports, music videos, movie trailers and more -- that show off the burger chain's empathy and sense of humor. The ads directly acknowledge how annoying they are. Two young guys sit around a Burger King table and lament the fact that the male viewer is stuck watching an ad when all h [...]


Report: Top 3 Video Ads Of 2013 Earned Nearly 50 Times More Shares Than Top Ads Of 2006

Video click According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove's "Real Beauty Sketches," GEICO's "Hump Day," and Evian's "Baby and Me" video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads in 2006. "We've been tracking the most shared videos at Unruly - UGC and branded - since we launched the Unruly Viral Video Chart back in 2006," said the company's COO Sarah Wood, "Over that time, we've seen an explosion in both the number of videos brands are making [...]


GoldieBlox Removes “Girls” Music From Video Parody, Hopes For Peace In Letter To The Beastie Boys

law-legal-concept The GoldieBlox legal battle against the Beastie Boys over the band's song "Girls" being used in a parody ads may be nearing an end. Today, GoldieBlox removed the original video, replaced it with one that no longer uses the Beastie Boys music and published an open letter to the band hoping for peace. In a post titled "Our Letter to the Beastie Boys" posted on the GoldieBlox blog, the toy company says it has removed the song from its parody video and is willing to stop legal action it took to use the song as long as the Beastie Boys halt any legal threats. "We don't want to fight with yo [...]


Google Updates YouTube Comments To Address Spam Issues, But Stays Silent On Google+ Integration Backlash

youtube-logo-200 Yesterday on the YouTube Creator Blog, Google announced updates to "Combat the increase in spammy comments" on YouTube. According to the blog post, Google has updated its system to include, "Better recognition of bad links and impersonation attempts, improved ASCII art detection, and changed how long comments are displayed." The updates are in response to what the company claimed were "new opportunities for abuse" since the new system was rolled out two weeks ago. Google refrained from making any mention about the backlash it has received concerning Google+ integration into YouTube com [...]


Beastie Boys Fight For Their Right – But Maybe The GoldieBlox “Girls” Parody Video Is Legal?

law-legal-concept Last week, toy company GoldieBlox released its "Goldieblox, Rube Goldberg & Beastie Boys Princess Machine" YouTube video, an ad set to the music of the Beastie's Boys song Girls with reworked lyrics. The video's positive message to empower girls resulted in the ad going viral, generating more than 8.6 million views. The only problem is GoldieBlox never received approval from Beastie Boys to use the band's music. According to a New York Times report yesterday, GoldieBlox filed a suit against the Beastie Boys to deflect a copyright infringement lawsuit, claiming its version of the song [...]


EU Privacy Complaint Takes Aim At Google’s ‘Shared Endorsements’ Ad Content

Google Europe legal Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google's expanded "Shared Endorsements" ad program. The "Privacy Surgeon," as Davies calls himself, lodged the complaint today with data protection regulators in Norway, Sweden, Czech Republic, Denmark, France, Spain, Italy, Slovenia, Austria, Belgium, Germany, Lithuania, Netherlands and Poland. The complaint argues that Google's Shared Endorsements violates a range of specific provisions of the "Article 29" data protection rules and that the opt-out aspect places too much of a burden on c [...]


The Year Of Beauty Sketches & Camels: Unruly Releases Top 20 Most Shared Ads Of 2013

gone-viral-featured Video marketing company Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly says the most viral ad this year was the Dove Beauty Sketches ad with 4.24 million shares since its release in April. According to Unruly, not only is the Dove Beauty Sketches ad the most shared ad for 2013, it is the most viewed video ad of all time. [youtube width="560" height="315"]http://www.youtube.com/watch?v=XpaOjMXyJGk#t=10[/youtube] Following the Dove ad, Geico's Hump Day ad ranked second with 4.03 million shares and Evia [...]


YouTube Goes Down

500_Internal_Server_Error-2 We don't know why yet, but YouTube has gone down -- the home page showing only an error page saying that "a team of highly trained monkeys" is looking at the situation. Here's what's being shown: YouTube went down around 5:30pm Eastern time. The services has been under fire recently for YouTube's shift to using Google+ to power comments. A petition against this has recently topped 100,000 signatures. Could this be some type of hacking attempt related to a protest? If so, there's no particular message being left behind about that. So for now, it seems likely there's some internal error [...]


Google Search “Reunion” Video Goes Viral With More Than 4 Million Views In 5 Days

Video click Google is doing its best to make everyone cry (in a good way) with its latest heartwarming "Reunion" ad for Google Search. The video has gone viral in the last five days with more than four million views on YouTube. It is ranked No. 4 on Unruly Media's Top 20 Viral Video Chart, and has received more than 665,000 Facebook shares and 11,400 Twitter shares. The ad highlights the power of Google Search on desktop and mobile, showing how a granddaughter is able to reunite her grandfather with his long-lost best friend, using only a few details from a story he tells about being a young boy in Lah [...]


Google Signs Another Huge Upfront Deal With Publicis Shops, Now Razorfish And DigitasLBi

google-g-logo-2012 On the heels of sealing a deal with Publicis division MediaVest, Google has cemented the concept of a digital upfront and its ability to attract big brand dollars with a giant commitment from Publicis digital shops Razorfish and DigitasLBi. The deal is worth more than $100 million according to AdAge which first reported the story. Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google's properties including display and mobile networks and YouTube, and Google will provide creative resources for crafting content and web videos. Brand pages on Google Plus and Hango [...]


Backlash Over Google+ Integration Into YouTube Comments Continues To Grow

youtube-generation-featured After Google launched a new platform for YouTube comments "powered" by Google+ in September, a YouTube Product Forum has been bombarded with backlash from users wanting Google+ out of their YouTube comment threads. Scrolling through the last few days' worth of topics listed in the YouTube Product Forum shows most are complaints about the integration of Google+ into YouTube. More than 900 topics were added in the last 24 hours, possibly prompted by a Reddit post published yesterday, pointing readers directly to the product forum link. According to an announcement by Google in September, c [...]


Google Finally Turns To Nielsen To Attract TV Ad Budgets, Following Twitter, Facebook

google-nielsen The more things change, the more they stay the same. Nielsen, the ratings firm that has long acted as the arbiter of audience metrics for TV advertisers, has seen demand for its services for online reporting rise among brands and agencies. Google has balked at allowing Nielsen's online campaign reporting  tags to be placed on its sites, which include leading online video site YouTube. Advertisers looking to buy on audience guarantees through OCR have walked away from YouTube deals. Now, Google is changing its tune as it steps up efforts to court brand advertisers. The company is testing [...]


YouTube Gives TV Networks The Same Ad Deal As Digital-Only Content Partners

YouTube Now that YouTube has successfully lured TV networks to post their professionally-produced content on the site, in part with "sweetheart" revenue sharing deals, it's considering the courtship period over. AdAge is reporting  that YouTube will be giving these prestige content providers -- TV Networks and film studies --  the same ad revenue sharing deal as digital-only video producers have long received. Instead of keeping 70 percent of ad revenues, the networks will have to settle for 55 percent, YouTube's standard split. YouTube is betting the brawn of its audience numbers will continu [...]


YouTube Narrowing Traffic Gap With Facebook [Study]

facebook-youtube-logos-250px YouTube's US traffic is closing in on Facebook, and could eventually surpass the top social network in a matter of years. The data come from How Much Media? 2013, a new report from the University of Southern California's Marshall School of Business. The study relies on Nielsen, comScore, analysts and company disclosures for its statistics, and suggests that Facebook's 31 million unique visitors lead from 2012 will drop to 14 million by 2015. Facebook reported declines in its US user base as far back as 2011. In its quarterly earnings reports, the company combines the US and Canada in rep [...]


Google Signs Upfront Advertising Deal With MediaVest Worth Millions

google-money-featured In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year.  The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile networks including mobile app network, AdMob. The deal signals the success of Google's agency outreach and moves to allow agencies to approach digital ad buys in much the same way they manage TV advertising -- upfront with guaranteed rates. “For years, the digital world has been asking for the dol [...]


YouTube Preps New Subscription Music Service

youtube-logo-200 According to Billboard, YouTube is readying a new on-demand music service. Google has not confirmed the report and declined to comment. Citing people "familiar with the plans," Billboard reports that there will be a free version and a paid version of the new YouTube music service. But wait, doesn't Google already have a subscription music service? Yes, it's Google Music/All Access and costs $9.99 per month. It was introduced at Google I/O earlier this year and offers unlimited skips and curated content. And that's precisely what enables this new YouTube offering. Google has already secur [...]


Google Launches Media Tools Website For Journalists

Google Logo - basic featured Google released a new site this week geared toward media outlets and journalists. The new site offers an extensive set of Google Media Tools, all neatly assembled into one place. According to Google, the site is a "Starting point to tap into Google's suite of digital tools that can enhance news gathering and exposure across television, radio, print and online." With overviews, tips, and "Getting Started" links for each tool, the website is arranged into six categories: Gather and Organize, Engage, Visualize, Publish, Develop and Additional Resources. From the 'Gather and Organize' [...]


Study: Number Of People Who Share Or Post Videos Online Has Doubled Since 2009

Video click A study from Pew Research Center evaluating the online video activity of American adult Internet users found the number of people who share or post videos online has doubled in the last four years, growing from 14 percent in 2009 to 31 percent today. The Pew Research Center surveyed 1,003 adults via telephone interviews, with questions ranging from how often survey participants viewed online videos and the types of video content viewed and created, to the sites where videos are posted and the frequency videos are watched on cell phones. The study discovered that the number of people view [...]


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