Skippable pre-roll AdWords for video are coming to YouTube on mobile devices. As the use of smartphones and tablets -- including for video viewing -- grows dramatically, Google AdSense is rolling out its True View in-stream ads to its YouTube mobile platform. Since last November, the company has offered in-search and CPM-based in-stream video ads on mobile devices, but this is the first time the in-stream ads are of the TrueView type -- they are skippable and an advertiser only pays after 30 seconds of viewing. Currently, they're only available on YouTube and not on any display network [...]

Related Topics: Channel: Video | Google: Mobile | Google: YouTube

Apple released beta 4 of iOS 6, their latest iPhone and iPad OS to developers today, and one glaring omission in the version was the YouTube app. Bad news for Google, or perhaps with some perspective, a benefit? YouTube, along with Maps powered by Google Maps, were some of the first third-party powered Apps to be found on the iPhone, even before there was an app platform. In iOS 6, Apple is replacing Google Maps with their own Apple Maps, and now it appears Apple is dropping YouTube with no replacement. Apple told The Verge that Google and Apple did not renew the license rights to the a [...]

Related Topics: Apple: iOS | Channel: Video | Google: Business Issues | Google: Mobile | Google: YouTube | Top News

June was another record-setting month in the video ad space, with five separate companies passing the billion-ads-delivered mark and more than 11 billion video ad streams shown overall. The numbers come from comScore's June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the month, but that only totaled 147 million ad minutes. BrightRoll Video Network was second with 1.39 billion video ads shown in June, but tops in ad minutes at 805 million. BrightRoll's ads also reached almost 36 percent of the U.S. online population, compared to about 25 [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Video

Be In, a company that created the video sharing service CamUp, is accusing Google of stealing trade secrets and violating its copyrights when it added a "Watch with Friends" video sharing feature to Google+. CamUp is a New York-based online service/community that allows users to share multimedia content via connected webcams. GigaOm has posted a copy of the lawsuit, which claims Be In has suffered losses in excess of $75,000 and "continues to suffer irreparable harm." The suit asks the court to shut down the Hangouts feature on Google+, to make Google remove the Hangouts button on YouTube [...]

Related Topics: Channel: Video | Google: Google+ | Google: Legal | Google: YouTube | Legal: Copyright & Trademark | Top News

The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product manager on video monetization at Google in the US, that AdWords for Video is now “available to all.” “Get out of my (beta) dreams and into my car(t)...”  -- all With a nod to Billy Ocean, this line just might be what “all” will be singing when they realize how easy the new interface is, even for those who have never tried video advertising before. Getting Started With AdWords For Video Baljeet has a nice way with words... “With a glob [...]

Related Topics: Channel: Video | Display Advertising Column | Google: YouTube

For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google combined to deliver about three billion of those video ads and were the top two ad properties for the month in terms of count. Hulu users, though, watched far more minutes of video advertising than Google/YouTube users did. As far as video in general is concerned, com [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Online Behavior | Statistics: Popularity & Usage | Video

If Google is successful, web users will someday be able to visit pages on new domains that end with .google, .youtube, .docs and even .lol. The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers' (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly before the deadline, ICANN announced that it had received more than 1,900 applications. Today, Google announced that it applied for new TLDs in four separate categories: trademarks like .google; core business names like .docs; names that will impr [...]

Related Topics: Channel: Video | Domaining | Google: Business Issues | Google: YouTube | Top News

Google's YouTube won a legal victory today when a French court dismissed a copyright violation lawsuit filed against by TF1, a French television company. According to a New York Times report, TF1's lawsuit asked the court to rule that YouTube was required to pre-filter all content before it was published on the site. But the Tribunal de Grande Instance decided that YouTube's existing system for dealing with copyrighted material is adequate. (That system, called Content ID, prompts YouTube to identify copyrighted material and notify the owner of the possible infringement. The content own [...]

Related Topics: Channel: Video | Google: Legal | Google: YouTube | Legal: Copyright & Trademark

Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore's Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month. Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent of all video ads shown online during the month. That's despite Hulu having a much smaller reach (about 11 percent) of the U.S. population than Google, the No. 2 video ad deliverer whose ads reached about 24 percent of the population. Hulu just shows more [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Market Share | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News | Video

Google+ users can now publicly broadcast from Google+ and YouTube. You'll also be able to record hangouts and share them after they are over. You would be hard pressed to find a Google+  feature I was more vocal about when brand pages first launch. Hangouts are great for special circles and exclusive content, but not being able to broadcast an event publicly and have anyone join in was limited an frustrating as a marketer. So, it's good news is that Google is changing that. Here's the video explaining more about Hangouts On Air: [youtube]http://www.youtube.com/watch?v=ohlHn6Kt5YM[ [...]

Related Topics: Channel: Video | Google: Google+ | Google: YouTube | Social Media Marketing | Top News | Video

[caption id="attachment_10449" align="alignright" width="300" caption="A YouTube Video Promoting AdWords For Video"][/caption] Google is opening its AdWords for Video up to the masses, making a big push for small- and medium-sized businesses to jump aboard. The functionality, which brings YouTube video buying into AdWords, began its public beta in September, and Google has made a few tweaks to reporting and measurement for the wide release. "A lot of what we are focused on is how to make video ads much, much easier for all businesses," said Lane Shackleton, product manager for YouTube. [...]

Related Topics: Channel: Video | Google: Display Advertising | Google: YouTube | Top News | Video

In a court ruling that both sides are calling a partial victory, a German court has ruled that YouTube must improve its copyright protection in Germany, but stopped short of telling the site to go back and remove all copyrighted material currently on the site. Hamburg's state court has told YouTube Germany that it must prevent users from uploading some music videos whose copyrights belong to the German royalties agency, GEMA. The court wants Google to use software to monitor and stop users from uploading alternate versions (i.e., live recordings) of songs that have already been flagged for [...]

Related Topics: Channel: Video | Google: International | Google: Legal | Google: YouTube | Legal: Copyright & Trademark | Top News

The ads are classics: Coca-Cola's Vietnam-era "Hilltop" ad, where a chorus sang of wanting to buy the world a Coke; Volvo's introduction to the U.S. with an ad that invited people to "Drive It Like You Hate It,"; Alka Seltzer's "I can't believe I ate the whole thing"; and Avis's "We Try Harder" spot -- a TV ad that later became the company's slogan. Even now, decades after they aired, folks in the ad biz remember these iconic campaigns and long to achieve anything approaching their impact on the culture. Anyone in today's interactive advertising business has surely wondered whether [...]

Related Topics: Channel: Video | Display Advertising | Features & Analysis | Google: Display Advertising | Google: Google+ | Google: Mobile | Google: YouTube

It's well known that the Super Bowl generates plenty of search activity. But in the wake of 2012's Super Bowl XLVI yesterday, Google has produced an infographic filled with stats including a play-by-play of interest by search topic. The full infographic is below. Here's a break-out on each of the key areas, along with some additional charts outside the infographic that Google has provided. The Week Before In the week leading up to the game, popular Super Bowl-related searches were: Super Bowl recipe (up 23 times more than normal) Seven layer dip (up 10 times more than normal) Sup [...]

Related Topics: Channel: Video | Google: YouTube | Infographics | Statistics: Popularity & Usage | Top News

I think "SMH" is the right web acronym to use for the latest stats that YouTube has shared this morning -- stats that definitely have me shaking my head. Consider these: More than four billion videos viewed daily around the world. An hour of video is uploaded every second. In the case of the first stat -- four billion views per day -- YouTube says that's up 25 percent in the past eight months. As for the second stat -- an hour of video uploaded per second -- YouTube says that's up more than 30 percent in the past eight months. To put those numbers into perspective, YouTube ha [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Market Share | Statistics: Popularity & Usage | Video

President Obama may be facing his toughest interviewer yet; the YouTube community.  On January 30th, just a few days after his State of the Union address, President Obama will participate in a live streamed interview by answering  questions that were submitted on YouTube.  The YouTube community will vote on questions to be selected and the top will be selected to ask the President.  Questions can be submitted through January 28th and YouTube recommends  questions are submitted in video format (20 seconds long) but also accept questions via text. [youtube]http://www.youtube.com/watch?v= [...]

Related Topics: Channel: Video | Google: Google+ | Google: YouTube

The music video website Vevo,  the number one most visited music site in the U.S., has been in talks with Facebook about potentially moving their content over to the social network according to a CNET report.  VEVO is the joint venture of Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media that offers content from 3 of the "big 4" publishers (includes EMI licencing).  Currently VEVO leverages YouTube to display their content, with both entities sharing the advertising revenue.  There is still one year remaining on the Vevo's contract with YouTube. According to CNE [...]

Related Topics: Channel: Video | Facebook | Google: YouTube

Twelve zeroes. A trillion. It looks like this: 1,000,000,000,000 That's how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it's nothing compared to our $15 trillion national debt, so there!) Still, that's a stunning number. And it's part of YouTube's 2011 Rewind feature that looks back at how and what we watched over the past 12 months. Most Watched YouTube Videos of 2011 This list doesn't include videos from major music label [...]

Related Topics: Channel: Video | Google: YouTube | Statistics: Online Behavior | Video

Having the top Microsoft executive keynote the Consumer Electronics Show in Las Vegas is an annual tradition. For Google, its top executives hardly seem to speak. That's changing this year, as Google chairman Eric Schmidt will be appearing at CES, at least on a panel. Schmidt Talks Consumer Electronics We just got word from Google that Schmidt will be on the CNET Presents the Next Big Thing in Consumer Electronics panel, happening on January 10th. The full panel includes: Tim Baxter, President, Consumer Electronics Division, Samsung Electronics America Bill Gurley, General Partner, Be [...]

Related Topics: Channel: Video | Google | Google: YouTube | Microsoft | Uncategorized

In a new redesign launched last night, YouTube made large changes to the layout and overall look while adding advanced social integration to the site.   Some of the biggest functionality changes include deeper social integration with Google+ and Facebook, new themes, better channel recommendations and an increased prominence of YouTube channels in general. Here's the statement from YouTube on the new look: We've given YouTube a refresh. When you login, you'll be greeted with recent activity from your subscriptions. You can also browse and add new Channels to your homepage. Connect [...]

Related Topics: Channel: Video | Google | Google: Google+ | Google: YouTube | Top News | Video