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Removing The Fog From The Marketing Cloud

Another foggy day in the marketing technology cloud. Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to service reps or find a store, and it took years before you could effectively showcase and optimize products like you can today with a marketing cloud. [caption id="attachment_90111" align="aligncenter" width="600"] Another foggy day in the marketing technology cloud.[/caption] Websites and e-commerce have evolved in the past 20 years largely due to third-party technologies. These technologies have helped optimize the overall brand experience, build cus [...]


Tiananmen Date Over, Chinese Unblock Access To Google

Google China Now that the 25th anniversary of the Tiananmen Square pro-democracy protest and crackdown are over, China has restored access to Google services in the country. They had been totally blocked for roughly a month in the run up to the anniversary. The Chinese government had denied it was interfering with access to Google and implied there was a problem on Google's end. According to Reuters, Chinese users were once again denied access to Google search and Maps. Other services such as Flickr and South-Korean-based messaging services Line and KakaoTalk had also been blocked and are now restor [...]


Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study]

twitter-indexation-by-followers If you are counting on Google indexing your tweets, you had better have Twitter influence -- we are talking serious influence. As in, if you have fewer than a million followers, your tweet isn't likely to surface on a Google search at all. That's one of the key findings of a study that Stone Temple Consulting released today. After analyzing the last 20 tweets for 963 Twitter accounts, it found that tweets by accounts with one million+ followers were indexed at least 30% of the time. There were 58 of those in the sample, including nine with 3 to 5 million followers and 26 with more than 5 mi [...]


How To Achieve Better Conversion Rates for Your Third Party Web Applications

kunikuni_piglet_shutterstock2014-07-07_0858 If you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably feeling some conversion pain. Even though these systems provide a (usually) less expensive option than building it yourself, they are usually quite ugly and have a subpar user experience.   We've become accustomed to third party services being this way because everybody has to use them, but there are options that might be worth looking into that could give you a little bit more control over those ugly systems. Their poor user experience may stem fro [...]


Picture Of Struggling YouTube Emerges From Report

YouTube-Large The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of its own, internal ambitions in terms of viewing hours and revenue. (The figures below are from 9to5Google, which published excerpts of the article.) YouTube seeks to reach an internally set goal of 1 billion “watch time” hours per day by 2016. It currently reaches “less than 300 million” hours per day. However, that’s reportedly up from 100 million in 2012. Gross revenues at YouTube were reportedly $3.5 billion in 2013. That was below many fi [...]


Forecast: In 2015, There Will Be About 4 Android Devices For Every Windows Or Mac/iOS Device In 2015

android-mascot-featured Android devices already beat Windows, Mac and iOS devices by a wide margin, and a new forecast from Gartner sees that growing even more in 2015. PC Get Slight Boost, Still Outpaced By Mobile Gartner predicts "a relative revival of the global PC market" this year, driven by enterprise upgrades. However it says tablets will outsell PCs next year (which has been predicted before). The PC now lives in a multi-device world -- getting larger with wearables -- and will never again have the centrality they once had. I'm sure this is discussed in a report somewhere; however the Gartner pre [...]


Google Invests $500 Million In Shopping Express To Win Larger Share Of Online Shopping Market

Google Shopping Express 1 In a push to win a bigger share of the online shopping market, Re/code reports Google is investing $500 million to expand its Shopping Express initiative, the search company's same-day delivery service for local products. According to the Re/code article: Investment so far has gone towards the marketing of the service in each new city and the buildup of a fleet of delivery vehicles, as well as towards paying for a network of couriers and workers to pack up the goods in stores and deliver packages to shoppers’ doorsteps. While the article did not list which new cities may get Google S [...]


Study: Only 22 Percent Of Top 200 Apps Using Deep Links

mobile-apps-featured Among the top 200 mobile apps only 22 percent are using "deep links" from their websites into their mobile apps. This is according to an analysis by URX. Deep links are those that send a user from a website to a relevant page, piece of content or search result within a mobile app as opposed to the app's homepage. Google and Facebook are both promoting this as a way to webify the mobile app universe. URX details its methodology in its blog post. Essentially the firm looked for "tag sets proposed by Twitter, Facebook, Google, or URX omnilink tags." Below are the findings by platform -- mea [...]


iPhone Has Largest Market Share Growth Over Past 3 Years

iphone-5-featured With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with last month there isn't much change in the numbers. Android remains the top OS, the iPhone is the top individual device and Facebook is the most widely distributed and used mobile app. When we look at the data over the past three years however it becomes more interesting. BlackBerry has seen a precipitous decline in share (you knew that). Microsoft's share is essentially flat and so is Android's (despite millions more devices in the market in real numb [...]


Google Releases First Batch Of “Apps For Android Wear”

Android Wear & Phone Google has announced the first batch of Apps for Android Wear devices. There are 24 in all. They include Google Maps and Hangouts, Duolingo, The Guardan, Eat24, Pinterest, American Airlines and Glympse among others. The full initial group is below: These apps need to be installed on your Android phone before they can be installed on Android Wear devices. Users cannot install apps on Android smartwatches independently of the phone. The LG G Watch and the Samsung Gear Live, the first devices released that run Android Wear, have received mixed reviews. Many, including me, are wai [...]


Thanks To “Right To Be Forgotten,” Google Now Censors The Press In The EU

right-forgotten-erase-past-600 The EU's Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can't find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that's now been "forgotten" in Google. The stories remain on the sites of both publications. You just can't locate them for certain searches related to the names of individuals they are about. (Postscript 5:50pm ET: Add the Daily Mail to the list, which has posted about removal notices it [...]


The Future Of Paid Search (From A Data Perspective)

future-computer-woman-shutterstock Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have made progress at a rate that has even outpaced consumer behavior. As I've mentioned previously, we know more about our consumers today than we can leverage without creeping them out. So how has this inside knowledge changed marketers' online ad-buying behavior? Histor [...]


Google Launches CookieChoices Site To Help Publishers With EU Cookie Compliance

shutterstock_120614257-cookies Google has launched a new resource named CookieChoices to help publishers understand the European Union's cookie compliance regulations. Bill Hartzer was the first to spot this, noticing Google purchasing the domain a while back and now launching this content on the new domain the other day. The CookieChoices explains the EU requirements as follows: European laws require that digital publishers give visitors to their sites and apps information about their use of cookies and other forms of local storage. In many cases these laws also require that consent be obtained. This site is prod [...]


Google Is Shutting Down Orkut, Its First Social Network, On September 30

orkut-logo Google announced today that it is shutting down its first social network, Orkut, on September 30. Orkut, launched in 2004 and named after Google engineer Orkut Büyükkökten, who created it, was very popular in Brazil, where for years it was the leading social network. Facebook finally surpassed it the country in January 2012. Orkut was also heavily used in India, but never gained traction in the U.S. and with the creation of Google+ three years ago, the end of Orkut was only a matter of time. "It's been a great 10 years, and we apologize to those still actively using the service [...]


Google’s Answer To Facebook’s Oculus Rift Is Cheap “Cardboard”

Google Cardboard VR Goggles I was blown away when I recently strapped on the Oculus Rift headset and experienced the potential of virtual reality (VR). Facebook saw that potential and spent roughly $2 billion on the company earlier this year. At last week's Google I/O, the company introduced its answer to Oculus Rift and may have largely undermined Facebook's move to dominate the virtual-reality future of the internet. The image at right is Google's cardboard headset. It uses a smartphone, some open-source software and a few other bits of inexpensive hardware to create a low-cost VR headset. The company introduced [...]


Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions

YouTube Food Content report Going on YouTube's recent numbers around its food content, Millennials are proving to be big-time foodies -- or, at least, love watching food videos. According to Google, YouTube users age 18 to 34 watch 30 percent more food videos than any other demographic, helping drive a 280 percent growth in food channel subscriptions over the last twelve months. In the past year, YouTube has experienced a 59 percent growth in food and recipe content, and food channels have garnered a 118 percent increase in social engagement (likes, comments and shares). With help from Millward Brown Digital and [...]


Google’s Eric Schmidt Visits Cuba With Entourage To Promote Open Internet

google cuba Google Executive Chairman Eric Schmidt, Jared Cohen, director of Google Ideas, and several others visited Cuba to promote open internet access, according to Reuters. The blog/online newspaper 14ymedio.com is the original source of the story. There were no official statements by Google or the Cuban government. According to Reuters, only 2.6 of more than 11 million in Cuba have internet access. It's apparently concentrated in tourist hotels and related areas. Schmidt and Cohen are co-authors of “The New Digital Age: Transforming Nations, Businesses and Our Lives.” The book has received [...]


Google+ At 3 Years Old: Not A Ghost Town, But A Social Referral Graveyard

google-plus-graveyard-600 Let's put it aside from the get-go: Google+ is not a ghost town. Without a doubt there are millions of people who use and value the social network, which turns three tomorrow. There's a vibrant community of photographers; there are Hangout on Air true believers; there are marketers who swear it's the best social network for engaging with customers. And despite Walking Dead speculation driven by the unexpected resignation of longtime Google+ boss Vic Gundotra in April, two Google executives insisted this week that it won't go out with a whimper. But the fact is that by one importa [...]


Google Earns Ad Money Off YouTube Videos Hawking Stolen Credit Cards, Says Watchdog Group

YouTube-Large The Digital Citizens Alliance, an internet safety coalition, is calling out Google for allowing videos that promote the sale of stolen and bogus credit cards to appear on YouTube and then profiting from ads shown alongside the videos. [caption id="attachment_89258" align="aligncenter" width="600"] Source: Digital Citizens Alliance[/caption] In its latest report [PDF], "Breach of Trust: How the Online Market for Stolen and Bogus Credit Cards is Eroding Confidence in the Internet", the watchdog group includes several examples like the one above which shows an ad for Target -- the company t [...]


Larry Page On Google+: “We’re Super Excited About It”

google-plus-app-mobile-600 Google+ was the forgotten social network during Wednesday's Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically. This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your television. And this Google+ downplaying (no playing?) came on the same day Google announced elsewhere -- er, on a Google+ post -- that it would no longer be displaying Google+ profile photos and circle count on search pages. Those features have been a major selling p [...]


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