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Google Imparts “Not Provided” On Ad Clicks, A Day Later The Industry Exhales

not-provided-600 After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads. The move means Google will treat the search query referrer data in ad clicks via secure search the same way they have been for all organic clicks since last year. The actual words people use in their searches will no longer be passed through the URL referrer string after a user clicks on a paid search ad from Google. Many experts agree, though, that the change will not be as cart-rocking for paid search practitioners and software providers as it was for S [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]


Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard

youtube-logo-200 Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK's "Most Shoking Second a Day" video outranked videos from brands like Samsung, Old Spice and Subaru. There is a notable disparity between the number of views for the top two videos and the rest of the list. Both the No. 1 and No. 2 videos generated over 20 million view [...]


April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral

Google Maps Pokemon Challenge April Fools Video A video that started out as one of Google's many April Fools Day pranks last week has gone viral. The "Google Maps: Pokémon Challenge" video currently ranks No. 2 on Unruly's top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views. The video is a spoof recruiting film to introduce an actual Pokémon Challenge game created by Google where players were tasked with locating Pokémon characters using Google Maps on an iPhone or Android device. The video includes a cameo from Google Maps VP Brian McClendon who claims, "We've [...]


YouTube Gives Your Video Descriptions More Display Space

dove_YT YouTube has made a subtle but welcome change to its video pages, expanding the default display of the description to five lines from two. Here's how that looks: Previously, savvy YouTube producers jammed as much information as possible into the first two lines of description to ensure viewers could see all the important bits without clicking on the More button. Now, descriptions can be written in a more conversational style and include links later, which is as noted by the ReelSEO blog, "... great news for those of you who have multiple links you want to put into the description box [...]


With Cover Buy Twitter Joins Battle Of Android Homescreens

Cover acquired by Twitter First there was Facebook Home, then Yahoo with Aviate and now Twitter with Cover. Cover is another Android launcher or intelligent homescreen. Yesterday Cover announced it was being acquired by Twitter. Terms weren't disclosed. Cover says it will be business as usual, at least for the time being. Like Aviate, Cover will show different apps in different locations, at different times of day. It's a personalization tool essentially. It's possible that the Cover team will be deployed to create more personalization and contextually relevant experiences on Twitter for mobile devices general [...]


Google Glass Sets Its Sights On The Enterprise With ‘Glass At Work’ Program

google-glass-600-cclicense Google has a vision for Google Glass, and it's not just about making a consumer-friendly wearable device. Google also wants the device to appeal to businesses that want to use Glass to serve their customers and improve their bottom line. To that end, Google launched a new program late Monday night called "Glass at Work." The idea is to make it easier for businesses that want to take advantage of Glass in some way to connect with developers that want to serve the enterprise market. Something [we're] very excited about is how Explorers are using Glass to drive their businesses forw [...]


Google Analytics Rolling Out New Bulk Linking Feature For Adwords Accounts

google-analytics-featured Google announced today it is launching a new linking process that will allow Adwords account users to link all their accounts at once inside Google Analytics. According to the announcement, the new "linking wizard" will be available for users who have access to an Adwords MCC (client center) with multiple Adwords accounts. From the Google Analytics blogpost announcing the launch: The new account linking wizard allows you to select any of the Adwords accounts in which you have administrative access...Many users want to quickly find unlinked Adwords accounts and link to them, and the new [...]


Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

google-plus-600 Here's more evidence that smart marketers shouldn't neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked at more than 3 million user interactions with more than 2,500 brand posts during the first quarter of 2014 and found that Google+'s rate of engagement per post compared very well with it [...]


Video Parody: How Google Glass Changed This Guy’s Life In All The Wrong Ways

glass-parody-video Darin DiNapoli has created a video parody of the average Google Glass Explorer named "Google Glass Adventures by Teddy Miller." I don't want to ruin the video by giving away all the lines but... It makes fun of how many Google Glass Explorers really can't afford to by Google Glass but they do anyway just to be part of the exclusive group. Then it goes into how Explorers aren't good with women and how you can become a photographer with ease. In short, the video mocks how this man felt Google Glass would change his life in such a dramatic positive way, and well, it hasn't. Here is the v [...]


Google Glass Turns 2: Here Are 60 Brands & Businesses Using It

google-glass-600 Google Glass turns two years old today. It was April 4, 2012, when Google announced an idea that was actually called "Project Glass" at the time. Although the device still hasn't had a wide consumer launch, much has happened to Google Glass in these two years. It's being used in education at colleges and universities, medical schools and even veterinary schools. Police, firefighters and other emergency responders are testing Glass. There are hundreds of apps available, but only about 40 that Google has vetted and approved for inclusion in the official Glassware directory. Google Gla [...]


Report: Millennials Spend 48% More Time Watching Online Video Than Average Internet User

Video click Online video continues to be in high demand. According to comScore's newly released Digital Future in Focus report, 85 million daily viewers are consuming online videos, with Millennials spending 48 percent more time watching them than the average internet user. "Young people and Millennials are increasingly difficult to reach via traditional media, but they are the most engaged viewers of online video...and they readily use this medium for consuming premium scripted content," claims comScore. Analyzing online video trends, comScore reports YouTube reaches 84 percent of the 85 million da [...]


Google Moves Universal Analytics Out Of Beta

google-analytics-600 Since first being offered in October of 2012, Google announced today Universal Analytics is now out of beta, making all the features, reports and classic analytics tools -- including remarketing and audience reporting -- available to everyone. According to the announcement: Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenges that come with it... Today we’re happy to finally announce: Universal Analytics is out of beta and everyone can use it with the same robust set of features you’re used to wit [...]


Google Takes “SpyView” Wiretapping Appeal To SCOTUS

Google Street View car Google seeks US Supreme Court (SCOTUS) review of a US Ninth Circuit Court of Appeals decision, which affirmed a lower court denial of Google's motion to dismiss a class action lawsuit brought after the 2010 Street View private "payload data" capture revelations. Plaintiffs argue that Google violated the federal "Wiretap Act" when it intercepted their private email and other communications during Street View data collection. The Wiretap Act makes it illegal to “intentionally intercept . . . any wire, oral, or electronic communication" and to "use or disclose information that is obtained [...]


Happy Birthday Gmail! The Email Giant Turns 10 Today

gmail-logo Picture this. It's April 1st, 2004 -- April Fool's day. Google launches a press release announcing their new vertical: Gmail. In the press release the Google founders state that search is actually the number two online activity to email and that they'll offer users a full gig of storage. It had to be one of their famous April Fools pranks, right? Wrong. Ten years ago today Google released Gmail into the wild for a small test batch of users. 8 years later Gmail became the most popular email service, surpassing Hotmail. Initial stories (from Google themselves) stated that Gmail was born t [...]


Google Has 49 Pct Of Mobile Ad Revs, Just 18 Pct Of Time Spent

mobile-payment-wallet-featured Google makes more than its "fair share" of mobile ad revenue based on time spent with Google mobile properties, whereas Facebook's revenues are in line with time spent. That's according to data published by Flurry, relying on ad revenue estimates from eMarketer. The chart below contains eMarketer's global revenue projection for mobile advertising. According to these estimates, Google will bring in more than $14.5 billion in mobile revenue in 2014, while Facebook will generate just under half of that or roughly $6.8 billion. Flurry's report found that mobile users spend 86 percent of [...]


The Fatal Mistake Content Marketers Are Making With Nofollow

shutterstock_182841941-RIPContentMktg RIP, content marketing. Thanks to Google's algorithm updates and quality guidelines that require paid links to include a nofollow tag, there's simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what's the point? Everyone knows the only reason to bother promoting a brand online is for the improved search engine rankings. Did you detect a hint of sarcasm there? I hope so, because when marketers focus too much of their attention on search engine optimization (SEO), they lose sight of the big pi [...]


Second Apple Patent Suit Vs. Samsung Ropes In Google

apple-google-featured If you're tired of news about smartphone-related patent litigation, you're not alone. However, there's more to come as Apple and Samsung's long-running patent feud appears no closer to resolution today than it was two years ago. The parties return to court this week for another round of patent-for-tat. The new case presents five Apple claims against Samsung and two counterclaims against Apple. Among the Apple claims against Samsung are "slide to unlock" and "tap to search" (on a map) or call a phone number. The damages sought by each side are curiously unbalanced. Apple wants a $40 roya [...]


New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

youtube-logo-200 Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world's most popular video platform. "The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy," writes YouTube's head of audience development Vanessa Pappas in a blog post announcing its release, "From tips on how to create videos to v [...]


Now Google+ Shows You How Many Times Your Profile, Content Have Been Viewed

google-plus-featured For those of you following at home, the social media metrics scorecard has another entry. Google Plus has added the number of views you or your page have generated on the network. Here's how that looks for Sergey Brin's account: Here's Starbucks' page: Google made no splashy announcement about the change. The help page merely explains that "you now can tell how many times your content has been seen by other people, including your photos, posts, and profile page." Googler Eddie Kessler added in a G+ post that the number is a sum of views since October 2012 (Google's "social lay [...]


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