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Trying to Build Android Brand, Google Mandates “Powered By” Label

Credit: Android Central [caption id="attachment_78276" align="alignright" width="214"] Credit: Android Police[/caption] According to multiple sources last week, Google is now requiring a "powered by Android" indicator on all devices that use the Android operating system as a precondition of gaining access to Google Play. Geek.com was the first site to confirm the new mandate. The branding must be displayed as the phone boots up. There are a number of specs that indicate placement and size. The following image was obtained by Android Police. There was no explicit rationale provided. However there's consid [...]


Social Media Via Google Glass: Florida Agency Has An App For That

Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.) [caption id="attachment_78219" align="alignnone" width="600"] Sig Varela, GM of b2 Miami Downtown Hotel (Photo courtesy Tambourine.)[/caption] A number of independent hotels are due to start using Google Glass later this year as part of their content development and social media marketing efforts. Tambourine, a Florida-based agency that specializes in hotel and tourism-related marketing, is working on Glassware that will help its clients develop and distribute visual content -- photos and videos -- for use across multiple social networks. When it's finished, the app will allow "a larg [...]


177 Car Maker Sites Vied For Ad Supremacy On Google In Jan & Feb, Driving 14 Million Clicks To Their Sites

car-ads-adwords Paid search is attractive to luxury and economy car manufacturers alike. Jaguarusa.com and Scion.com were among the 177 automotive manufacturer sites that competed for visibility on Google with paid search ads in January and February. The ads drove 14.4 million clicks -- and that's just on desktops and tablets. The new analysis from search marketing intelligence Adgooroo shows similar levels of competition among car makers on mobile devices. If the pie chart below looks like a data-presentation-gone-wrong mess, that's the point. Adgooroo's chart underscores the fragmented reality of the hig [...]


UK Watchdog Clears Microsoft’s Scroogled-Style Radio Ad Against False Advertising Claims

msft-outlook-privacy The UK's Advertising Standards Authority (ASA) has cleared a radio ad attacking Google's privacy practices against complaints that it amounted to false advertising. In the decision announced yesterday, the ASA rejected two complaints about an ad promoting Microsoft's Outlook email that said it -- unlike Google's Gmail service -- doesn't scan the contents of emails to sell ads. The radio ad begins with a voice speaking in Pig-latin, followed by a narrator who says "Pig Latin may be hard to understand, but you probably need it if you use Gmail, because Gmail scans every word of your e-mail [...]


Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

Disney YouTube The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. "Maker already has a very large audience that will only keep growing, and that is something that would be hard to build on our own," said Disney executive vice president for corporate strategy and business development Kevin Mayer in the New York Times repo [...]


Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View

gmail inbox tabs [caption id="attachment_77690" align="aligncenter" width="600"] Source: Google[/caption] It's like Pinterest for your inbox. Today, the Visual Web is coming to email with Google's latest test of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a "pin-like," image-driven fashion by surfacing images within emails and displaying them right in the user's inbox. The images -- now cached and delivered from its own servers -- thanks to Google's move at the end of last year -- are displayed along with brand logos and names and the traditional email subject lines. T [...]


How Microsoft Scroogled Itself As The Defender Of Email Privacy Over Google

scroogled-store-mug-featured For just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting "Scroogled" by a Google that doesn't respect privacy, it has said. Microsoft can now retire that Scroogled campaign. After violating the privacy of a third-party's email account, Microsoft's not in a position to be taking the high-road, any longer. The Privacy Invasion This week, a case against a former Microsoft employee made the news. The employee is accused of passing trade secrets -- software code and other information about Windows -- to an unidentified blogger. Some argue he (we do know [...]


Google Tries To Clear The Air By Dispelling 10 Google Glass Myths

google-glass-600 Google has a gargantuan task on its hands where Google Glass is concerned. Its head-mounted wearable computer is due for consumer launch later this year, but most Americans don't even recognize Glass, and many of those who do recognize it don't understand how it works. Tension has been growing in recent months. Some Explorers -- the initial group of people that have the device now -- have complained about being harassed while wearing Glass, and others are being turned away by their favorite businesses. Google's task boils down to two words: marketing and education. The company ha [...]


YouTube TrueView Ads Update Coming In April: What You Need To Know

youtube-logo-200 YouTube's TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a full set of targeting options. Google already axed the in-slate ads that showed in videos that were ten minutes or longer awhile back. Now, it will reduce the number of ad formats from three to two by rolling up TrueView in-search ads -- the thumbnail ads that displ [...]


Google Search Can Now Take Photos, Videos, On Your Android Phone

okgoogle So you want to take a quick photo or video with your Android phone? It just got a bit easier, at least for those who like to tell their phone what to do. Google updated its Android Search app today, giving voice-activated access to cell phone camera and video features. Yes, it's an incremental change, but points to the possibility of further enhancements for marketers. Here's how it works: either tap the microphone or say, "OK Google," then "take a photo" or "take a video" and the camera app launches in the preferred mode. Note that in my experience, "shoot a photo" or "shoot a vi [...]


Mobile Will Be Primary Channel For Paid Search By End Of 2015 [Study]

mobile-devices-featured Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next year. By December of 2013, mobile accounted for more than a third of all paid search clicks on Google. By the end of 2015, mobile devices will drive 50 percent of Google's paid search clicks, according to the 2014 mobile search advertising report published by Marin Software today. Smartphone paid search ad clicks nearly doubled throughout 2013 and accounted for just over 20 percent of total click share. The Marin study looks at Google performanc [...]


MyBlogGuest.com Confirms It’s Been Hit By Google Penalty

myblogguest-logo-large MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging, confirmed this morning that it's been hit by a Google penalty. Google has been aggressively going after companies that it believes are violating its SEO guidelines in recent months, particularly link networks. This is first penalty that we know of against what Google considers a "guest blog network." Matt Cutts, the head of Google's webspam team, recently warned that Google would target guest blogging, and then confirmed this penalty via Twitter early this morning. Today we took action on a large [...]


Judge Denies Class Action Status To Gmail “Wiretapping” Suit, Effectively Killing It

computer-internet-legal-law-featured Google received a major win yesterday in the potentially massive Gmail "wiretapping" litigation. Class action status was denied to the litigation by US District Judge Lucy Koh. Had the case been permitted to go forward as a unified class action, as Bloomberg points out, "the amount at stake could have reached into the trillions of dollars if, as the plaintiffs argued, each person was eligible for damages of $100 a day for violations of federal wiretap law." Earlier, Judge Koh had refused to dismiss the case. In the wake of yesterday's ruling, however, plaintiffs must proceed individual [...]


Motorola, LG, Fossil First Brands To Launch Android Wear

Moto 360 watch Shortly after Google announced Android Wear this morning, Motorola, Fossil and LG came out with their own associated announcements. Engadget reports that LG's "G Watch" (presumably for Google) will arrive next quarter and be aggressively priced. Motorola, which was just sold by Google to Lenovo, is launching a watch called Motorola 360 (see video below). Of the two it appears to be the more interesting one -- because it's round faced. However Motorola says "Moto 360 will be available in a variety of styles globally," so there will probably also be rectangles. Fossil is also an early Andr [...]


New Free Google Analytics App From Narrative Science Creates Reports In “Plain English”

Quill Engage logo March 2014 Data analytics technology company Narrative Science has launched Quill Engage, a free Google Analytics application that delivers narrative-styled reports. Based on the idea of providing website stats and trends using "plain English" versus a series of charts and graphs, Quill Engage claims to offer easy-to-read reports on site metrics like content engagement data, traffic, sources, referrals, paid search and audience segmentation. Available for download at QuillEngage.com, the application can be used for free on up to ten different websites. Using Narrative Science's Quill technology, t [...]


Android Wear: Google Announces Smartwatch

google-android-wear-600 Google today announced "Android wear." While this could allow for a range of wearables (and probably will in the future), what the company previewed in two videos were smartwatches. The user experience appears to be based on a combination of Google Now notifications and voice search ("OK Google"). There's also a developer preview being made available today. Google anticipates that Android-based wearables (beyond Glass) will become yet another platform for Android developers. The company said that it has designed an entirely new UI "for this form factor" (watches). In addition, in a blog [...]


Google Releases New Tools For AdMob Including Full Google Analytics Integration

Google Admob Logo Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager. Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen and a new Analyze tab right within AdMob. On the Analyze tab a dropdown menu, shown in the screenshot below, allows users to switch between the full set of reporting for individual apps. The home screen features a combination of reporting f [...]


Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks

google-security-lock-featured Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers -- many of whom are still weary from last year's roll out of enhanced campaigns -- on edge. First, the company released a statement on Wednesday saying many new updates to AdWords will be announced on April 22 without providing any specifics. Then later that evening, marketers were hit with news of yet another potential change on the horizon. In a keynote discussion at Search Marketing Expo West with Marketing Land's founding editor, Danny Sullivan, Goo [...]


Google Seeking To Keep Depth Of Gmail Scanning Confidential

google-chrome-privacy-featured Google is currently fighting a federal consolidated class action lawsuit over Gmail scanning and data-mining. A main legal theory in the case argues Google's activity constitutes illegal "wiretapping." Google is reportedly trying to keep confidential many of the details of its internal processes and has asked US District Judge Lucy H. Koh "to redact 'confidential' information from the [public court] transcript," according to Bloomberg. The report adds, "The main revelation at the Feb. 27 hearing was the existence of 'Content Onebox,' used by Google to intercept e-mails for targeted adverti [...]


Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

wildfire doubleclick logos Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, completed last year, allowed marketers to see social advertising performance metrics alongside their other digital advertising efforts in the DoubleClick Marketing dashboard. At the time DoubleClick’s Vice [...]


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