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Motorola, LG, Fossil First Brands To Launch Android Wear

Moto 360 watch Shortly after Google announced Android Wear this morning, Motorola, Fossil and LG came out with their own associated announcements. Engadget reports that LG's "G Watch" (presumably for Google) will arrive next quarter and be aggressively priced. Motorola, which was just sold by Google to Lenovo, is launching a watch called Motorola 360 (see video below). Of the two it appears to be the more interesting one -- because it's round faced. However Motorola says "Moto 360 will be available in a variety of styles globally," so there will probably also be rectangles. Fossil is also an early Andr [...]


New Free Google Analytics App From Narrative Science Creates Reports In “Plain English”

Quill Engage logo March 2014 Data analytics technology company Narrative Science has launched Quill Engage, a free Google Analytics application that delivers narrative-styled reports. Based on the idea of providing website stats and trends using "plain English" versus a series of charts and graphs, Quill Engage claims to offer easy-to-read reports on site metrics like content engagement data, traffic, sources, referrals, paid search and audience segmentation. Available for download at QuillEngage.com, the application can be used for free on up to ten different websites. Using Narrative Science's Quill technology, t [...]


Android Wear: Google Announces Smartwatch

google-android-wear-600 Google today announced "Android wear." While this could allow for a range of wearables (and probably will in the future), what the company previewed in two videos were smartwatches. The user experience appears to be based on a combination of Google Now notifications and voice search ("OK Google"). There's also a developer preview being made available today. Google anticipates that Android-based wearables (beyond Glass) will become yet another platform for Android developers. The company said that it has designed an entirely new UI "for this form factor" (watches). In addition, in a blog [...]


Google Releases New Tools For AdMob Including Full Google Analytics Integration

Google Admob Logo Today, Google will announce new features for its mobile ad platform AdMob at the Game Developers Conference in San Francisco. The new features are powered by Google Analytics and Google Tag Manager. Rather than having to access AdMob and Analytics from separate interfaces, app developers can now get performance reporting from the AdMob home screen and a new Analyze tab right within AdMob. On the Analyze tab a dropdown menu, shown in the screenshot below, allows users to switch between the full set of reporting for individual apps. The home screen features a combination of reporting f [...]


Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks

google-security-lock-featured Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers -- many of whom are still weary from last year's roll out of enhanced campaigns -- on edge. First, the company released a statement on Wednesday saying many new updates to AdWords will be announced on April 22 without providing any specifics. Then later that evening, marketers were hit with news of yet another potential change on the horizon. In a keynote discussion at Search Marketing Expo West with Marketing Land's founding editor, Danny Sullivan, Goo [...]


Google Seeking To Keep Depth Of Gmail Scanning Confidential

google-chrome-privacy-featured Google is currently fighting a federal consolidated class action lawsuit over Gmail scanning and data-mining. A main legal theory in the case argues Google's activity constitutes illegal "wiretapping." Google is reportedly trying to keep confidential many of the details of its internal processes and has asked US District Judge Lucy H. Koh "to redact 'confidential' information from the [public court] transcript," according to Bloomberg. The report adds, "The main revelation at the Feb. 27 hearing was the existence of 'Content Onebox,' used by Google to intercept e-mails for targeted adverti [...]


Google Steps Up Wildfire-DoubleClick Social Integration, Wildfire Stops Taking New Customers

wildfire doubleclick logos Google acquired Wildfire back in 2012. The Wildfire Social Marketing Suite helps businesses manage the day-to-day activity of social content and ad management on social networks like Facebook, Twitter, Google+ and Pinterest from one platform. Last year, Google began integrating the Wildfire technology into the DoubleClick Digital Marketing platform. The initial phase of the integration, completed last year, allowed marketers to see social advertising performance metrics alongside their other digital advertising efforts in the DoubleClick Marketing dashboard. At the time DoubleClick’s Vice [...]


Google Integrates Dynamic Remarketing Campaigns With Google Analytics

Google-AdWords-Dynamic-Retargeting-Ads When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to refine audience targeting by using the wealth of dimensions and metrics available in Analytics. Now Google is bringing this integration to Dynamic Remarketing display campaigns. Launched in June of last year, Dynamic Remarketing campaigns in AdWords are powered by product feeds in Google Merchant Center. Product images are pulled from Merchant Center into ads dynamically based on what a user was browsing on an advertisers' web site. Ads are then served on th [...]


Google+ Goes Bigger With Super Sized Thumbnails, Headlines

google-plus-600 Following the bigger-is-better trend, Google+ has boosted the size of the thumbnails and headlines that display with posts on the platform. As reported this morning by Google Plus Daily, now if the main image associated with the page you are posting is large enough, it will render across the full span of the G+ news feed display. It's very similar to changes Facebook made last year and Twitter has implemented for some "Twitter Card" partners. Here's the new look: Along with the larger, bolder headline, note that the bottom of the image is serrated, perhaps to give a torn-from-the-n [...]


Google Celebrates The Web’s 25th Birthday With Plea To Keep It Free

25th Web anniversary birthday cake image " Today's Google homepage includes a small birthday cake image with a "25" candle on top to celebrate the web's 25th birthday. The image links to a post on Google's blog penned by the inventor of the web Sir Tim Berners-Lee, asking that everyone "fight to keep it free and open." Berners-Lee writes: On the 25th birthday of the web, I ask you to join in—to help us imagine and build the future standards for the web, and to press for every country to develop a digital bill of rights to advance a free and open web for everyone. Learn more and speak up for the sort of web we really want [...]


Google Calls It Quits On Brand Banner Ad Test In Search Results

Google Brand Banner Ads test ended Google has ended last fall's test involving large brand banner ads on Google.com. Amit Singhal, Google's head of search, confirmed the experiment was over in his keynote at SMX West in San Jose, California yesterday. Google started the test in October 2013 with roughly 30 brands. The banners ads appeared at the top of brand search results in the U.S. only and for just a small subset of searches. Singhal did not go into detail about what constituted failure in this test, but its possible the click-through rates on the banners were lower than desired. Additionally, when the branded banners di [...]


Eric Schmidt: Google User Data Safer From Prying Eyes, Even The US Government’s

IMG_20140307_123250413 While noting that Google and other US companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they are subpoenaed, Google chairman Eric Schmidt said that his company has tightened its encryption and believes that its users data is safer. "We are pretty sure that now that the info inside of Google is safe from prying eyes," Schmidt said during an appearance at South by Southwest Interactive in Austin, "including those of the US government." Addressing a mixed bag of promise and peril -- but mostly promise --  Schmidt talked about a future that's [...]


Apple, Samsung Gain, Windows Phone Plateaus In US — comScore

smartphones-featured This morning comScore released its latest US smartphone report. These monthly missives have become largely static documents with little change among the various players. Indeed, the OEM and OS share charts are basically consistent the past several months. Apple gained a point and Android lost a half a percentage point. Microsoft seems to have hit a share plateau in the US, while BlackBerry continues its slow, painful decline into the abyss. On the OEM side Samsung and LG gained slightly (as did Apple) while Motorola (soon part of Lenovo) and HTC continued their respective slides. Whi [...]


As “Cortana” Approaches, Remembering Microsoft’s Other Digital Assistant: Ms. Dewey

msdewey & cortana Microsoft is apparently readying its own digital assistant called "Cortana," to take on Apple's Siri and Google Now. Hopefully, Cortana will see more love than Microsoft's other assistant that you have probably long forgotten about. Ms. Dewey. Ms. Dewey? She was an experimental interface launched in October 2006 for Microsoft's search engine Live Search (now called Bing). Actually, she was more an underground marketing campaign. She gained buzz because she was an assistant with attitude, if she had issues with what you searched for. Howard Stern? As this Marketplace report from the ti [...]


Samsung Devices Driving Almost 60 Percent Of Android Traffic

Galaxy S5 Samsung overwhelmingly dominates North American Android traffic, according to new data from Chitika. The findings are based on "tens of millions of U.S. and Canadian Android-based online ad impressions" from February.  Chitika looked at all Android devices (tablets and smartphones) on its network and found that the Korean company has a 55.5 percent traffic share. Amazon's Kindle devices are second with an 8.2 share. However Chitika says that Kindle growth has stalled and that Google is the only company outside Samsung that saw Android traffic growth since Q4. Looking at the breakdo [...]


Everything You Need To Know About Gmail’s Auto-Unsubscribe

gmail-featured Gmail recently announced the addition of an auto-unsubscribe feature to promotional messages, making it easier for Gmail users to unsubscribe from messages they no longer want to receive. On most promotional messages with unsubscribe options, Gmail users are seeing a more prominent link at the top of the email beside the sender's name, allowing them to unsubscribe without looking around for the typical place at the bottom of the message. Marketers have asked if this is a good thing or bad thing for them, and others have asked how they need to get it implemented. In this post, I’ll explain [...]


Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic

android-featured Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple's share fell from 53 percent to 36 percent accordingly. As with the smartphone market in the US and selected other markets, Apple remains the single largest individual vendor. Yet again, very strangely, Android shipments and alleged market share don't line up with actual internet traffic figures. Below are data from StatCounter that reflect global internet traffic from tablets. Unless the StatCounter da [...]


5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later

Universal Analytics custom dimensions "Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics." --  Google Is the fear, uncertainty and doubt setting in yet? Well, no reason to panic quite yet, but before you have to switch, let's talk about why you want to switch sooner rather than later. Universal Analytics (UA) is still in beta for now, but at Cardinal Path we’re lucky to have been working with UA as a Google Analytics Certified Partner since its very early stages. And we can tell you it's come a long way; in all but a handful of cases i [...]


Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass

dawn-data-1 The Google Glass app ecosystem is growing slowly (the Glass Developer Kit still hasn't been released), but one of the newest apps around is bound to be a hit with the marketing community. It's called Dawn Data, and it's a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially a personal project, but he decided to convert it to a public app for other Glass Explorers to use. Dawn Data obviously doesn't deliver full Google Analytics functionality and data to Glass, but it does give just about all of the traditional traffic-based data that a website o [...]


French Video Site DailyMotion Adds Original Programming To Compete With YouTube

DailyMotion logo Feb 2014 According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. "People are looking for a Pepsi to YouTube's Coke," claimed DailyMotion's US managing director Roland Hamilton in the Wall Street Journal story. The French video sharing platform has a ways to go if it wants to compete with YouTube. The Wall Street Journal reports DailyMotion's unique visitors per month, including its syndication partners, tot [...]


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