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How Non-Local Google+ Brand Pages Benefit From “Google My Business”

google-biz Google announced a major update for small and local businesses today, introducing Google My Business, a single dashboard to manage a company's full slate of Google connections, from listings to map placements, from customer service to marketing outreach. You can read an overview and take a visual tour of the new features on Search Engine Land. The changes -- simplifying and pulling together features that formerly had many scratching their heads -- will also be welcomed by people who manage non-local Google Plus pages. The former page management dashboard has been replaced by a cleane [...]


Book Scanning Suits Against Google, Others Wind Down With Fair Use Rulings

Google book scanning The book scanning litigation against Google (and others) brought by the Authors Guild on behalf of member-copyright owners is drawing to a close. The US Court of Appeal (2nd. Circuit) ruling reported yesterday affirms that full-text book scanning is generally going to be considered "fair use" and protected from claims of copyright infringement. There are still some outstanding issues in the Authors Guild vs. Google (the main case). However the principal issue, surrounding fair use, was decided last year in Google's favor. Fair use is a defense against copyright infringement (17 U.S.C. [...]


Marin Partners With Channel Factory To Bridge Paid Search And YouTube Video Advertising

Marin Software logo Marin Software has teamed up with video distribution and data platform, Channel Factory, to allow marketers to harness their paid search data to improve contextual targeting of their video ad campaigns on YouTube. “Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true insight from the breadth of their marketing efforts,” said Tony Chen, CEO of Channel Factory. “For the first time advertisers who leverage the Marin platform can take top performing keywords and conversion data from their search and social [...]


How Trademark Worries Block “World Cup” Ads On Google

worldcup The World Cup is one of the most popular events in the world, far surpassing the popularity of the Super Bowl, with millions of fans tuning in throughout the month-long tournament. Soccer (football, to most) fans have already begun turning to Google for World Cup information, and search volume will continue to surge once play gets underway on June 12. Ironically, in what would seem to be a boon for the ad-driven search engine, the large percentage of "World Cup" results on Google.com will show no ads at all. Google's Keyword Tool in AdWords hints at the revenue potential for the sear [...]


Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List

Turkish Airlines ad snapshot YouTube has released its top ten "Cannes to Cannes" video ads, ranking the most popular global video ads between March 1 of last year through April 30 of this year. Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad featuring NBA star Kobe Bryant in a "selfie shootout" against professional Argentine football player Lionel Messi. Turkish Airlines interactive marketing manager Neşet Dereli told YouTube, "The competition between two superstars and a script revolving around the popular concept of travel selfies pr [...]


YouTube Creators May See Drop In Subscribers After Suspended Accounts Are Removed Next Week

youtube-featured YouTube creators may see a slight drop in their subscriber numbers beginning next week. On June 16, Google's video platform will be removing suspended accounts from all of its channels' subscriber counts in an attempt to free its site from spam and abuse. From the announcement: This means some of you will notice a minor drop in your subscribers. To be clear, these are not active viewers, so you shouldn't see any impact on your views or watch time. Acknowledging that subscriptions are one of the most accurate ways for a channel to gauge its success, YouTube says it wants to ensure subsc [...]


Android Google Now Updates To Include Public Transportation Alert & Upcoming “Nearby” Feature

android AndroidPolice.com reported two new Google Now features last week, a public transportation alarm to alert users when they have reached their stop, and the soon to be released "Nearby" feature that lets users - and devices - know when they are in close proximity to each other. While the public transportation alarm appears to be live, AndroidPolice.com's report claims the Nearby feature is still in development, but will be launched soon. "We've received information indicating that Nearby will come with an upcoming Google Play services update," writes AndroidPolice.com's Liam Spradlin, "Whil [...]


Report: Google Chrome & Android Browsers Surpass IE, Become Most Popular Browsers In US

google-chrome-600 A new report from Adobe Digital Index reveals Google browsers have surpassed Microsoft IE in US market share, with Chrome and Android browsers winning 31.8 percent of the combined desktop and mobile browser market, compared to IE's 30.9 percent market share. Adobe claims this is a six-percent year-over-year increase for Google, while IE is down six-percent year-over-year. Apple's Safari ranked No. 3 with 25 percent of the combined desktop and mobile market share, yet it owns more than half of the mobile market share. "Device defaults matter," said ADI analyst Tyler White, "Today mobil [...]


3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility

mobile-devices-featured Last month, we discussed what we can learn about mobile searchers from Google's redesigned keyword planner, including that mobile searchers are often local searchers and that most of them use "near me" instead of "nearby." This month, I want to give you three specific ways you can use the new Keyword Planner data to help your business become more visible to mobile searchers. Data-Driven Mobile Configuration Strategy The first thing you should do is look at your high-revenue, brand keywords to see how the majority of searchers are finding you and your competitors online. This can help you [...]


Amazon’s Smartphone Coming June 18, Price The X-Factor

amazon-logo On June 18 it appears that Amazon CEO Jeff Bezos will introduce the company's first smartphone -- or smartphones, plural. The big question is: what will distinguish it/them from the pack of Android competitors? Rumored for many months, the phone is supposed to have a 3D interface, which a video on Amazon's site seems to tease. "That's really awesome," apparent users keep repeating. It's doubtful that a novel UI will by itself be enough to make Amazon a serious smartphone competitor. At one point there was a rumor that the phone would be free. However that was quickly quashed by Amazo [...]


Google Updates AdSense Ad Creation Process And Interface

Google AdSense Logo Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site. When modifying text ad styles, a preview will show how each change affects the look of the ad, including font style, color and size. Once you've made changes to an ad unit, they can be implemented across an entire site rather than at the ad unit level. The last update announced is a subtle one. The display URL on the default ad setting will now be light gray instead of green.   [...]


Google Unveils Marketplace For Premium Video Ads

Google Logo - basic featured To capitalize on the emerging shift in brand ad dollars from TV to digital video advertising, today Google announced its new programmatic marketplace for premium video ad inventory called Google Partner Select. Time Inc. is among the publishers signed-on to sell their premium video inventory through the new exchange. “Video has become central to our strategy, and being able to sell premium video programmatically to top brand partners is a requirement in this dynamic marketplace,” J.R. McCabe SVP, Video, Time Inc. tells Google in the announcement. “We are looking forward to working [...]


ComScore April 2014 Smartphone Report: Apple & Android Continue To Lead

comscore-logo According to comScore's recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform. Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search. With 41.4 percent of the market share, Apple kept its lead as the top manufacturer even though its market share had a slight drop (.2%). Samsung ranked No. 2 with 27.7 percent market share, followed by LG, Motorola and HTC. Representing 52.5 percent of the market share, Android was the top smartphone platform i [...]


How Google’s New “End-To-End” Email Privacy Push Will Protect You — Even From Google

Gmail Privacy Google's out with two big privacy pushes when it comes to Gmail today, aimed at protecting your email from prying eyes. Wait, isn't Google one of the biggest prying eyes, reading emails for ad targeting and other purposes? Yes, but Google's new push will even protect you from Google itself. Below, an explainer about what's happening. I thought Google already encrypted email? Google provides what's called transit encryption, where the transmission of email is protected but the contents are not. Tell me more about this "transit encryption" stuff! Think of it like sending regular mail. Wi [...]


Google’s Public Alerts Now Include Tweets To Help You During A Crisis

google-alert-large Recognizing that social media is often the best early warning system in a natural disaster or potential crisis, Google's Public Alerts has added Twitter to its data mix. The alerts -- for tornado warnings, flood advisories, wild fires, etc. -- are pushed out on Google Now, Search and Google Maps giving users information to help cope with emergencies. From the Google Crisis Response Google+ page: Many people on the front lines of a disaster are sharing relevant information through social media. We want to help make this content easier to find, and available alongside information from offici [...]


Will Facebook And Twitter Have To Implement The EU’s “Right To Be Forgotten”?

fb-twitter Could Facebook and Twitter be forced to "forget" things said about others? Perhaps so under the European Union's new "Right To Be Forgotten" ruling. Until now, the focus has mainly been on Google, but a Wall Street Journal article suggests regulators are starting to consider how to apply the ruling to other digital companies. The Journal reports that today in Brussels, privacy officials from the EU's 28 member states are gathering to plan how to coordinate implementation so that there aren't 28 different processes to deal with. Google is still priority one. “We want come up with some g [...]


AdSense Gets Two New Large Format Ad Sizes

adsense-ad-sizes-new Boasting larger real estate, Google's newest ad units for AdSense, introduced today, are meant to showcase rich ad creatives.  The ad units are 970 x 250 Billboard and 300 x 1050 Portrait. Due to their size, publishers can place just one of these units per page. While they are designed to house rich media ads, both of the new units can accommodate standard text ads as well as image ads. As with other ad units, smaller-sized image ads may appear in within these new ad units to increase competition in the auction. For example, a 300 x 250 ad would serve in the 970 x 250 ad unit and a 160 [...]


Dueling Smartwatches: Google, Apple, Microsoft Have Designs On Your Wrist

Smartwatch People have been anticipating an Apple smartwatch for what seems like a very long time now. However it's unlikely, at tomorrow's WWDC keynote in San Francisco, that one will be revealed. Financial analysts say to expect an Apple iWatch debut in Q3 this year. Apple's rivals, by comparison are busy bringing their wrist computers to market. Samsung has been the busiest of the bunch with its Galaxy Gear 1.0 and 2.0 efforts, as well as the recently announced Samsung Digital Health Initiative. Samsung's first generation Android-based smartwatches didn't sell particularly well. The new genera [...]


Google’s Right To Be Forgotten Form Gets 12,000 Submissions On First Day

right to be forgotten eu logo Google's new Right To Be Forgotten from has been up for just about a day now, and the company says that over 12,000 submissions have been received. Google confirmed the figures to Marketing Land, which had earlier been reported by Reuters. Google also said that at one point, it had been getting up to 20 requests per minute. Which countries generated the most requests? Google's not breaking that down, it said. But if the several thousand requests that Google already received before the form went up are any guide, Germany is likely the leader. Germans generated 40% of removal reques [...]


Google Launches Total Overhaul Of E-Commerce Analytics In Beta

google-analytics-600 Google is testing a "complete revamp" of its Google Analytics E-commerce aimed at providing insights into the entire customer journey, not just the purchase itself. New metrics include: product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase. It's also possible to build audience segments directly from funnel reports to analyze user actions like cart and product page abandons. Funnels are available at the device category level as shown in the screenshot below. Enhanced E-commerce is b [...]


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