How To Guides: Content Marketing
Subscribe to Marketing Day for the very best digital marketing news, delivered each day.
How to get more mileage out of the content you create
How do you get the most value out of your content? Contributor Ural Cebeci discusses strategies for crafting compelling content that gets your...
This major content marketing benefit is worth the wait
One of content marketing's biggest perks takes a while to materialize. Columnist Kerry Jones explains why SEO improvements are worth waiting...
Content Audit 102: leveraging data and adjusting strategy
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your...
How to overcome the hardest parts of curating content for thought leadership
Curating isn't all smooth sailing. Columnist Tamar Weinberg takes a look at how you can curate successfully to become an influencer and...
16 experts share how to boost results from your current content marketing
How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top...
The art of content creation and the science of measurement
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps...
How I stay motivated to write: Tips for content marketing inspiration
We've all been there: The struggle to feel inspired is very real. Columnist Patrick Armitage discusses what propels him to keep writing and what...
4 marketing trends you need to follow to sell to millennials
How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo...
Content audit 101: a step-by-step guide
If you want a top-notch content marketing program, you need to know what assets you have and how they’re performing. Columnist Rachel...
Local journalism, meet branded content: What the decline in print means for brands
Yes, print news consumption is in a funk, but columnist Megan Hannay explains how journalists and brands can actually help each...
The FTC disclosure guidelines: An in-depth exploration of what affiliates and merchants need to know
Confused about how the FTC's disclosure guidelines affect affiliate marketers and merchants? Columnist Rae Hoffman gives you a rundown of what...
The path to one-to-one content marketing
How do you create content that's tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be...
How to master content marketing for your e-commerce company
It's not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and...
The missing link in your content promotion strategy
Sure, you're creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to...
Who should create your content?
Should your content be created in-house, or should you hire a freelancer or agency? Columnist Rachel Lindteigen takes a look at the options to...
What do employers look for in a content marketer?
Columnist Kerry Jones explains why content marketers need to be both technical wizards and artistic geniuses to land a...
Scaling content marketing to a global level
How do you create a global content marketing strategy? It's a daunting task. But columnist Rebecca Lieb offers some tips to help you meet the...
Why your content marketing program could be failing
From the blueprint to the foundation, content marketing is a lot like building a house, says columnist Drew Eastmead. He explains why all the...
The “meta” content formatting cheat sheet guide
Columnist Quinn Whissen offers guidelines on how to format your online articles to help you decrease your editing time, improve the quality of...
The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral...
