How To Guides: Marketing Strategy
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The rise of retention marketing as a strategic priority in 2017
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward...
6 best practices for building a developer community
How can a marketer build a strong following of developers who’ll embrace and even evangelize your products? Contributor Josh Aberant offers...
5 big things marketers actually have to start doing in 2017
Ready to make 2017 the year of optimization? Columnist and Bitly senior content strategist Blaise Lucey delves into five ways to get...
The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-individual marketing
CMO of IBM North America Rashmy Chatterjee explains how she delivers on a vision to build trust and understand customers' needs, in an interview...
Stop hogging the conversation with clients and higher-ups. How to share your insights while encouraging listener engagement
Are you really paying attention to your listeners' social cues when presenting? Columnist Matt Umbro explains why it's critical to stop talking...
The evolution of the customer journey in 2017: Optimizing moments that matter
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and...
The CMO-level audit for 2017: Preview
Columnist Scott Rayden kicks off a series exploring strategic audits, taking a look at everything from the customer journey to analytics, to...
Entrepreneurial lessons from an amateur poker player
What do poker and entrepreneurship have in common? Columnist Liad Agmon shares how playing the game taught him solid lessons as a startup...
A marketer’s take on the Trump era
From the continued rise of branded content to the end of net neutrality, columnist James Green predicts what marketers may see under the new...
Getting down to business: Our top CMO Zone columns for 2016
What are the most successful CMOs doing right? Read on for the marketing strategies that caught Marketing Land readers' attention this...
Predictions for the digital advertising industry in 2017
From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming...
Selling your agency, Part 5: The transition
Once your acquisition is signed, what's next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and...
Should you hire a mobile marketing agency or keep it in-house?
If you're on the fence about whether or not it's time to bring in an agency, check out columnist Craig Weinberg's quiz of nine questions to ask...
Is in-house marketing better than using an agency?
Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be...
11 proven digital marketing strategies you’re (still) not using
From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can't afford to...
What it means to be a critical thinker and why marketers need to embrace the concept
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed...
Selling your agency, a how-to guide, Part 4: Making the deal happen
In Part 4 of a series, columnist David Rodnitzky walks you through non-financial deal terms and offers tips on choosing the right acquirer and...
A step-by-step guide to developing your 2017 digital marketing strategy
It's time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof...
How to get budget for your account-based marketing programs
Ready to hop aboard ABM but not sure how to finance it? Columnist Peter Isaacson discusses how to incorporate it into your marketing budget so...
Q4 must-knows for CMOs: Crucial developments across channels
Columnist Scott Rayden takes a look at the trends and releases that have shaped the digital marketing landscape over the past year to help you...
