A Marketer’s Guide To User ID Targeting — Part 2: Understanding Android ID & The Future Of Mobile User IDs

Apple vs. Android Since I wrote the first article in this two-part series, a lot has come to light regarding the use of mobile user IDs -- especially Android ID, of which the public knows little about compared to the far more publicized Apple UDID and IDFA. In closing out this user ID targeting series, we'll dive into Android ID and discuss the future of user identification in the mobile industry. Understanding Android ID Android ID is a software identifier that changes every time an Android device is reset to its factory settings. It has emerged as the leading choice amongst publishers in utilizing Android u [...]


A Marketer’s Guide To User ID Targeting – Part 1: Understanding Apple’s IDFA

Mobile is one of the fastest growing mediums of our time. It seems every day some new technology or new development is being brought to market. With so much going on in such a short time frame, key developments are sometimes glazed over and often not fully understood. This is the case with Apple’s move to replace the use of the UDID for ad targeting with a new and improved ID created exclusively for adverting purposes – the launch of IDFA (or sometimes called IFA) with their release of IOS6. This article is the first of a two-part series to provide mobile marketers with a little back [...]


How To Use Push Notifications Without Being Pushy

AppsGeyser Analysis Marketing within the mobile world is still evolving around us. With new technology and a wider audience now participating in this market, marketers are understandably focused on how best to communicate effectively with this audience. The New Messaging Mandate published in January 2012 by Forrester described the importance of turning email into a "multichannel conversation that includes a number of non-email communication vehicles." What they were describing was the ways in which marketers can get their messages directly onto consumers' devices, be it their laptops, tablets or mobile pho [...]


A Simple Guide To Mobile App Marketing

Is there an idea bubbling in the back of your head for an app that just has to be created? But, then, perhaps you're thinking, "why create an app just to enter a marketplace already crammed with over a million apps? Is it even possible to get your app noticed any more?" The above image shows the rapid growth of the apps market (thanks to the telecomblog and Chetan Sharma consulting). The mobile app industry is booming, and since the one-million-app mark was reached in late 2011, the competition to get your app noticed in the marketplace is fierce. However, there is space for your a [...]


How To Get Your Mobile Site Found

mobileappextensions_what In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website? If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic — assuming, of course, that your desktop site is search optimized as well. If it is, odds are it will rank highly on mobile devices and your mobile site can simply piggyback on this search equity via the redirect. But you can’t depend on this scenario alone. “If you build, it [...]


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