How To Guides: Retail Marketing
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From insight to action: 3 common pitfalls and strategies for more actionable data
How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better...
Looking beyond the holiday purchase: understanding customer lifetime value
As the holidays approach, it's time to take a close look at customer lifetime value. Columnist James Collins discusses the benefits of using...
How to manage ad partners in regulated industries: Retail (Part 3 of 5)
Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant...
The secret to intelligent growth: Know your customers
How do you keep your customers coming back? By gathering meaningful insights about them. Columnist Jordan Elkind outlines three ways to use...
How to master content marketing for your e-commerce company
It's not just about having a blog. Steve Olenski offers 10 ways to create content that will attract visitors to your e-commerce business and...
Consumers have spoken: 2016 is the year of “webrooming”
Worried about showrooming? Don't be! Columnist Sara Spivey says the opposite — consumers researching online before heading offline to shop —...
Why mix-and-match marketing is the way forward
Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated...
Christmas in July: 4 ways to maximize your holiday ad budget
It's time to unwrap your holiday ad strategy! Columnist Andrew Waber's data-backed recommendations will help you prepare for the season and stay...
Back to school 2016: A shopping season for the books
With summer already halfway over, it's time to start prepping for the back-to-school shopping season. Columnist Adam Grow digs into new data...
3 retail strategies to beat Amazon this holiday season
Don't let Amazon get the best of you this year. Start planning now! Columnist Mike Sands reveals strategies to keep in mind when preparing for...
Holiday marketing: Take some cues from 2015 trends
As digital continues to shift consumer behavior, columnist James Green takes a look at last year's holiday retail trends to help you know what...
How retailers are getting mobile engagement wrong
How can retailers overcome their challenges with mobile? Columnist Josh Todd shares what they're doing wrong and how they can turn things...
Why CPG brands (and their budgets) need to focus on e-retail search
As more consumers turn to sites like Amazon to start their product searches, columnist Benjamin Spiegel says it's time for consumer packaged...
Secrets for digital commerce success in 2016
How do you stand out from the competition in the digital marketplace? Columnist Jason Warnock outlines three commerce strategies to help brands...
4 strategies for stretching your summer marketing spend
With summer hot on the horizon, it's a good time to think about how you can get the most out of your marketing budget. Columnist Jordan Elkind...
How to harness the IoT of retail technology
As the Internet of Things transforms retail, columnist Allan Haims discusses the hurdles and how businesses can successfully integrate the vast...
Top 10 payment processing companies in the world
With hundreds of services to choose from, how do you choose the payment processing company that's best for your business and your customer's...
Which trend-setters will shape back-to-school marketing in 2016?
Believe it or not, it's not too soon to start planning your back-to-school marketing strategy. Columnist Adam Weiss says now is the time to...
The loyalty funnel: 3 KPIs for measuring customer retention
How do you find customers and keep them coming back for more? Columnist Jordan Elkind outlines the multiple stages of a "loyalty funnel" and...
10 tips for successful Pinterest advertising
How do you pin to win? Columnist Brad O'Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the...
