New YouTube Creator Playbook Offers Brands An In-Depth “Content Creation Strategy”

youtube-logo-200 Yesterday, Google released a new YouTube Creator Playbook for Brands. A slight departure from previous versions of the YouTube Creator Playbook, this 100-page guide is directed specifically at brands, offering advertisers in-depth instruction on how to gain more leverage on the world's most popular video platform. "The Creator Playbook for Brands walks you through the steps to help you create, plan, and implement a YouTube content creation strategy," writes YouTube's head of audience development Vanessa Pappas in a blog post announcing its release, "From tips on how to create videos to v [...]


AdWords Video For “All” — Getting Started

The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product manager on video monetization at Google in the US, that AdWords for Video is now “available to all.” “Get out of my (beta) dreams and into my car(t)...”  -- all With a nod to Billy Ocean, this line just might be what “all” will be singing when they realize how easy the new interface is, even for those who have never tried video advertising before. Getting Started With AdWords For Video Baljeet has a nice way with words... “With a glob [...]


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