How To Guides
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The connected channels: All media channels must have defined budgets, priority and cohesive reporting
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need...
How to make ads less adversarial
Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O'Brien...
E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
As temperatures start to rise and people break out their BBQ grills, columnist Andrew Waber takes a look at the Memorial Day period and its...
Not getting what you want from your outreach emails? Follow these 10 steps.
Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a...
5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist...
Publishers: Tell your users what they’re getting out of viewing ads
Contributor Ben Barokas discusses how publishers can regain control over their inventory and build better relationships with their readers by...
Email vs. social: Which works best for B2C?
When you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of...
Ad fraud detection: A guide for marketers
Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost...
4 reasons why digital context matters
In a digital and programmatic world, it's easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will...
Your AMP inventory is worth more than you think
Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium...
Progressive profiling: Why it’s a win for you and your customers
Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your...
How to market your brand using interactive native content – part 2
In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target...
The podcast option: How audio content can help build a B2B business
Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and...
How a free email course can help you sell more physical products
Contributor Ben Jacobson shares step-by-step instructions for building a free online course that will lead to a highly targeted list of people...
What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for...
A smarter approach to ‘back to school’ marketing
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as...
What does it mean to ‘be bold for change?’
At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you...
CMOs, invigorate your brand and your career
Looking to keep ahead of the curve in your marketing career? Columnist Brent Hieggelke shares the trends and technologies that will help you be...
Why it’s more vital than ever to get display measurement right
As marketers continue to push for better ad transparency, columnist James Collins explains why now, more than ever, you need to be able to...
Taking Goliath down: How to compete with the giants in your industry
How do you compete with larger, well-established businesses? Contributor Aden Andrus shares winning strategies to help you effectively market...
