Are you testing different things on your web site? Changing up your landing page copy, your navigation and other elements can lead to better conversion. The people at Monetate have assembled an infographic looking at the frequency of testing and types of testing that are conducted. The second part was especially interesting to us. Call-to-action buttons are tested the most, by 72% of online retailers, apparently. Page layout is just behind, at 71%. Near the end of the list, only 43% test images. More in the graphic: Want the infographic for yourself? You'll find it here: Are You Run [...]

Related Topics: Analytics | Channel: Strategy | Infographics | Statistics: General

Are you including ways for people to share what you're emailing them about? If not, think again. Adding a way to share your emailed content can double your clickthrough rate when those emails are read by those on Facebook and Twitter and quadruple them when read by those on LinkedIn. That's a pretty easy conversion win -- but only about 20% of email marketers include social sharing links in their emails. These stats and more on the subject were compiled into an infographic by the folks at GetResponse: Want the infographic for yourself? You'll find it here, along with more about the metho [...]

Related Topics: Channel: Email Marketing | Email Marketing | Infographics | Statistics: Email Marketing

Lots of attention, and debate, on the growth of Google+ this week. It's a good time to revisit the figures for that other social network you might have heard of, Facebook. It increased users by 37% to 800 million last year, and brands like Coca-Cola and Disney have millions of fans who follow them on Facebook. These stats and more were compiled into an infographic from SocialBakers: Want the infographic for yourself? You'll find it here: Facebook grew 7 users per second all of 2011. Gathering Stats Want to track these types of statistics directly? All Facebook has an excellent Faceboo [...]

Related Topics: Channel: Strategy | Facebook | Facebook Marketing Column | Infographics | Statistics: Market Share

Think that email is dead? Think again. The number of email accounts far outdistances Twitter and Facebook. Email messages also easily surpass updates done on the social networks. The infographic below from VisibleGains pulls these and other email-related statistics together into a nice infographic, which we spotted via Infographic Journal: Source information is listed for each section of the infographic (click on it to enlarge). We followed through to the source of the email versus social accounts stats, which lead to this SmarterTools post and infographic called The Value Of Email: [...]

Related Topics: Channel: Email Marketing | Email Marketing | Infographics

Still showing everyone the same version of your web site? All visitors are not the same. Some are new. Some are on tablets. Some might be near your bricks-and-mortar stores. So why not target them in more appropriate ways? The infographic below from from the folks at Monetate gives an example of how a fictional web site's traffic might appear, as broken down into various visitor types. With that concept in mind, some of the ways you might target are shown, good food-for-thought: Want the infographic for yourself? You'll find it here: Infographic: Personalize Your Website to Create a Un [...]

Related Topics: Channel: Analytics | Infographics

Moms are from Android, dads are from iPhone? We don't know about the dads part, but a survey from family tracking service Life360 found moms like Android over iPhone 3-to-1. Just over half of moms use their smartphones when waking up; three-quarters use it as the last thing before bed. These stats and more are from the Life360 infographic below: No doubt the stats may spark some debate. The survey came from 500 responses, so some might want an even larger sample size. Still, it was interesting. In contrast, The Nielsen Company found that among women, more wanted an iPhone for their nex [...]

Related Topics: Channel: Strategy | Infographics | Statistics: Market Share | Statistics: Mobile Marketing

Who gets friended on Facebook? Real life friends, then friends of friends. What gets you unfriended? Being offensive, not being well known or trying to sell someone something. These stats come from an NM Incite infographic looking at why we friend and unfriend on Facebook. The infographic also cover what social media is most used for in general: to maintain contact with family, to be entertained but also to read consumer feedback, learn about products and get coupons and promotions: You'll find the infographic here, along with the source of the stats, a "State Of Social Media Report" tha [...]

Related Topics: Channel: Strategy | Infographics | Statistics: Online Behavior

Is someone talking about your brand? Relax. Chances are, it's positive. And, it's happening offline. But web site information is a close second to word-of-mouth as influencing decisions. Want a recommendation? Have good customer service. These stats and more were assembled into an infographic from WOMMA, the Word Of Mouth Marketing Association: Want the infographic for yourself? You'll find it here: Infographic - The Word and the World of Customers. [...]

Related Topics: Channel: Strategy | Infographics | Statistics | Word Of Mouth Marketing

Have you thought about mobile and tablet users for this holiday shopping season? If not, think again. While most web site visits still take place from desktops, mobile and tablet use is rising. The behavior and conversion of tablet users is closer to desktop users. Mobile users, however, seem to have different needs. The folks at testing service Monetate have made an infographic full of stats on desktop shopping compared to mobile and tablet usage, based on data from their own service: What works for desktop users seems to work for tablet users: they "bounce" away from a site, or add t [...]

Related Topics: Channel: Mobile Marketing | Infographics | Mobile Marketing | Statistics: Mobile Marketing

Yes, buzz about Black Friday and Cyber Monday was higher than ever. But people was shared via Twitter on Black Friday differed from Cyber Monday. Friday was about pictures, news and deals. Monday was about deals, especially deals at Amazon, then news. The people at NM Incite have prepared some charts that cover this sharing. First, the buzz factor for both shopping days, this year compared to previous years: Next, Twitter sharing on Black Friday: Here's Twitter sharing on Cyber Monday: Read more here: Black Friday 2011 tops holiday weekend buzz, Cyber Monday set to follow record se [...]

Related Topics: Channel: Social Media | Infographics | Social Media Marketing | Twitter