MarTech: Technology Management As A Marketing Discipline

martech_570x280 As marketers, we've had a slightly conflicted relationship with technology. The culture, philosophy, and mental models of marketing have been largely driven by "soft science" -- psychology, sociology, anthropology, economics -- and an even broader notion of "art." We pride ourselves on the power of creativity, design, and language to affect people's emotions, perceptions, and behaviors. As a profession, we're really good at applying those talents to grow brands and businesses. Collectively, however, our profession has been less adept at engineering. Processes, systems, and technol [...]


Rakuten’s Quarterly Report Shows Growth On All Fronts, With Mobile Commerce Up 87%

rakuten-r-logo Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on all fronts, including mobile, search and affiliate marketing. The company reported mobile phone orders in its affiliate channel have increased 87 percent in the US. Rakuten also saw international mobile commerce growth, with the UK up 117 percent, Canada 197 percent, Japan 32 percent, and Australia 28 percent. Rakuten claims tablet orders increased 21 percent in the US, 37 percent in the UK, 157 percent in Canada and 55 percent in Japan. According to the report, Rakuten's search side of busine [...]


SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

east14_570x280_a[1] Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 - Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine marketing conference featuring more than 60 tactic-stuffed sessions for advanced, intermediate and beginning search marketers. That means we can dive-deep into topics relevant to your interests and experience level. Local advertising, m [...]


Send Your Team To SMX East: Share The Experience & Save

smx east Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with intermediate and advanced level content. Blue squares and black diamonds on the agenda-at-a glance identify those sessions. Get your new hires up to speed with Search Engine Land’s Search Marketing Boot Camp. Conversions are where rubber meets road. Send your analysts to dive deep on KPIs, o [...]


MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!

Marketing Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special "beta" rates expire tomorrow - Register now! [...]


VIDEO + SLIDESHOW: Marketing In The Age Of The Internet Of Things

Search & Find - Marketing in the Age of the Internet of things What does the world of marketing look like when we can reference beacons on everything a person touches, passes, buys, uses, and loses? And when you connect not on a screen, but through objects themselves? As your marketing strategy takes shape, consider the changes coming on the horizon with the growth of the Internet of Things. Presented at SMX Advanced 2014 in Seattle. Search & Find: Marketing In The Age Of Internet Of Things Speaker: Erynn Petersen, Executive Director, Outercurve Foundation Follow along with the presentation slides below: Related Resources How To Gu [...]


VIDEO + SLIDESHOW: The Importance Of Imagery

Content Marketing - the importance of imagery In the world of search engine marketing we tend to focus on copy, ad copy, web page copy, optimization copy, copy, copy, copy. But what about imagery, how can imagery influence digital marketing? Using imagery can influence performance. This presentation will show how you can utilize photos, graphics, and illustrations to gain results. Presented at SMX Advanced 2014 in Seattle. The Importance of Imagery Speaker: Rhonda Hanson, Sr. Director, Digital Marketing, Global Marketing, Concur Technologies Follow along with the presentation slides below: Related Resources Rea [...]


One Month to MarTech, 5 Days to Save $150 – Register Today!

martech_570x280 Summer goes by quickly. The 4th has passed and MarTech: The Marketing Tech Conference happens next month in Boston. Been waiting to buy your ticket? Now is the time. You save $150 by purchasing before this Friday, July 11. Register now. Join us August 19-20 for: Presentations and panel discussions that guide your selection of marketing technologies and development of marketing technologists. See the agenda. An all-star roster of marketing technologists and senior marketing and IT executives from Kimberly-Clark, Nationwide, IBM, Hubspot, Lexis Nexis, Adobe, Clorox, Marketo an [...]


VIDEO + SLIDESHOW: Why Marketing Automation Does Not Equal A Strategy

Digital Marketing Transit Map - Infographic by Gartner 2013 The promise of marketing automation and marketing technology is "to do a lot with a little effort." It helps you become more efficient, measure better and provides a solid conduit to your customers. It also allows you to connect with new customers in ways you never thought possible. What marketing automation will never build is your business strategy. A good product, a solid mission and balanced approach to your marketplace along with some good old fashioned elbow grease is the only thing that will help you move ahead of the pack. Motivity Marketing founder and MarketingLand.com column [...]


Merkle Acquires RKG To Form Largest Search Ad Agency In US

RKG logo screen capture July 2014 Customer relationship management firm Merkle Inc. announced today it has acquired search agency RKG, creating what the two companies claim is now the largest independent search agency in the U.S. “RKG represents the best of breed in search, display, social and other digital media marketing solutions, and we are delighted to have them join the Merkle family," said Merkle's executive vice president and digital agency group leader Craig Dempster. According to an announcement on Merkle's website, RKG’s expertise and penetration in retail and other key markets were a big draw for Merkle, [...]


Media Ratings Council Greenlights New Viewable Ad Impression Metric For Video Ads

tv-video-featured After more than a year-long review process, the Media Rating Council (MRC) gave the go-head for the digital media industry to being transacting and measuring on viewable ad impressions for video ads. According to the MRC, the new viewable ad impression metric was created in a collaborative effort between the MRC and IAB's Emerging Innovations Task Force, and supported by a "substantial amount of research" and cross-industry input. From the announcement: The guidelines for viewable impressions state that 50 percent of pixels (whether video or display) must be in the viewable portion of a [...]


VIDEO + SLIDESHOW: Defining The Native Advertising Landscape

advertising_online The term "native advertising" has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new, uncharted territory, clarity and definition are called for. Native advertising promises very real benefits both to consumers, in terms of a more elegant and seamless user experience, and to the rest of the digital marketing and publishing ecosystem. Developed and deployed correctly, the result can be more effe [...]


Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

martech_570x280 In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue spotlights The New Marketing Organization, and the topics that we’ll cover at MarTech. The Digital Marketing Salary Guide revealed that chief marketing technologists are now the most in-demand marketing ex [...]


VIDEO + SLIDESHOW: All Search Is Now Social

social-network-data-featured "Social is all about discovery, search is about validation. These two are so inextricably linked today..." ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM. Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the o [...]


VIDEO + SLIDESHOW: The Future Of A Brand

The Future of a Brand Today's marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow's consumers do not want to buy "products." They want to buy experiences from brilliant brands. What does that mean for our everyday roles as marketing practitioners? It's time to rethink your brand marketing strategies to make sure you're building a brand that consumers can and will love. Presented at the Search Engine Land Summit at SMX Advanced 2014. Speaker: Joanna Lord, CMO at BigDoor Follow along with the presentation slides below: Related Resources [...]


Check Out The SMX East Agenda – Register Now & Save $300

east14_570x280_a[1] The Search Marketing Expo - SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? There are plenty of "black diamond" sessions on the agenda, including a few of the best from SMX Advanced. The depth, quality and diversity of SMX programming ensures you’ll maximize your investment in time and money. We guarantee it. Register Now For The Lowest Rates Offere [...]


How Universal Analytics Is Different And What You Should Be Doing Now

logo-ga-upgrade If you've been using Google Analytics (GA) as your analytics solution over the past year or so, you've probably noticed that Google has been promoting its new analytics solution called "Google Universal Analytics" (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production. While Google is treating this as the "re-imagining of Google Analytics," there are many new features and technologies behind it. How do the new features and technology behind UA impact what you're doing today? For everyone, there is no visible impact beyond the constantly chang [...]


VIDEO + SLIDESHOW: The Coming Paradigm Shift In Mobile Marketing

mobile-devices-featured Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross-device compatibility, but also thinking about big data, and how it will change the way we think about marketing. From the Marketing Land Digital Marketing Summit at SMX West 2014. The Coming Paradigm S [...]


VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing

The Future of Local Search and The Human Algorithm by Justin Sanger Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words -- collaboration and trust. From the Marketing Land Digital Marketing Summit at SMX West 2014. Local & The Place of Humans Speaker: Justin Sanger, Founder & CEO, SupportLocal Follow along with the presentation slides below: [...]


Invest In You! Attend An Internet Marketing Workshop @ SMX East

east14_570x280_a[1] Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo - SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star in his/her field. This year’s topics: Social Media Distribution for SEO: The New Link Building: With search engines using social signals in organic results, and social media networks charging for comprehensive dis [...]


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