LinkedIn To Acquire Bizo In A Deal Valued At $175 Million

Linkedin Logo In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B marketing technology provider. According to the announcement, the deal is valued at approximately $175 million. Founded in 2008 by Russell Glass, Bryan Burdick, Donnie Flood, Mark Dye, Lee Byrne and Yonatan Stern, Bizo provides measurable display and social ad programs built for B2B audiences. According to LinkedIn: B2B marketers use Bizo to target prospects within professional segments, and nurture them at every stage of their sales and marketing f [...]

How Universal Analytics Is Different And What You Should Be Doing Now

logo-ga-upgrade If you've been using Google Analytics (GA) as your analytics solution over the past year or so, you've probably noticed that Google has been promoting its new analytics solution called "Google Universal Analytics" (UA). UA was in beta for well over a year. On April 2, 2014, it was moved from beta to production. While Google is treating this as the "re-imagining of Google Analytics," there are many new features and technologies behind it. How do the new features and technology behind UA impact what you're doing today? For everyone, there is no visible impact beyond the constantly chang [...]

One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

Programmatic Media Buying Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There’s a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn’t mean that’s the best approach. The proble [...]

Marin Software Buys Self-Serve Retargeting Platform Perfect Audience

Marin Software Acquires Perfect Audience Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8 million, including $5.4 million in cash and the remainder in common stock. The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding new programmatic display and social advertising functions while strengthening its audience targeting tools. Real time search intent data will be combined with behavioral and other data sources to drive audience buying and retargeting across Fac [...]

App Annie, App Analytics Company, Acquires Distimo

appannie-acquires-distimo App Annie, the mobile app analytics and marketing company has announced they've acquired their competitor Distimo. Bertrand Schmitt, CEO of App Annie said "acquiring Distimo will help us further accelerate." The acquisition means that Distimo’s founders will take key roles within the App Annie team, and Distimo’s Netherlands offices will become App Annie’s European R&D center. The Distimo team will be integrated into the App Annie team, bringing the App Annie employee count to 240 employees worldwide. App Annie also raised a $17 million inside round of funding from their exi [...]

Omnicom & Publicis Merger Dead: CEOs Blame Differences In Opinions & Cultures

Levy and Wren Reuters reported this morning that the merger between Omnicom and Publicis is off the table. Originally announced in July, the Omnicom-Publicis deal would have resulted in the largest advertising agency in the world, with Publicis CEO Maurice Levy claiming at the time, "This is a new company for a new world." Apparently neither of the agency CEOs were ready for a new world. In the Reuters report, Levy said he disagreed with Omnicom's desire to appoint their own staff to lead executive roles. "Omnicom wanted their people to fill the CEO, CFO and general counsel jobs," Levy told Reuters [...]

IgnitionOne Acquires Knotice To Build Out Its Digital Marketing Platform

Ignition One logo March 2014 Cloud-based digital marketing technology provider IgnitionOne announced today it has acquired the privately-owned digital marketing platform Knotice. According to the announcement Knotice's technology will be "seamlessly" integrated into the IgnitionOne's Digital Marketing Suite, adding data consolidation and fidelity solutions, an email CRM, as well as mobile and cross-device capabilities. "Today we see other large players attempting to piece together point solutions, but we have a strong advantage when it comes to the number of solutions already integrated," said IgnitionOne CEO Will M [...]

Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud

bluekai Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and analytics solution that fuels personalized cross-channel marketing campaigns. According to the press release, "BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels." Oracle adds both BlueKai's data management platform (DMP) and mobile DMP to its cloud stack with the acquisiti [...]

Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

oracle-logo In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of enterprise-scale cloud-based B2C marketing software. Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and Lenovo are among the company's enterprise clients according to the website. The deal creates what Oracle says will be the world's largest marketing cloud by extending Oracle's existing Customer Experience Cloud, which includes Commerce, Sales, Service, Social and [...]

AOL To Buy Programmatic Video Ad Platform, Expanding Efforts To Change Video & TV Ad Buying Process

AOL Inc. is boosting its stake in the online video advertising space by purchasing, a leader in video advertising technology, for $405 million in cash and stock. The deal is expected to close in September.'s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works across media devices -- Web, mobile and connected TV. According to, 10 billion video impressions run through the platform monthly. AOL CEO, Tim Armstrong said in a statement, "Two trends are prevalent in the video space right now – the mov [...]

Omnicom + Publicis = Publicom & Much Ado About Shareholder Equity? What’s The Real Impact?

publicom-groupe There's never a dull moment in the advertising world. The proposed Omnicom and Publicis merger has everyone talking, but what (if anything) does this mean for the digital ad world? Who will be the winners and losers? What possible upside exists for the clients? Having had the pleasure of working within large and small agencies (and having lived through many a merger), I'd like to share a summary of the collective voices in my head offering (sometimes conflicting) viewpoints of the potential victors and also-rans in the proposed union. Clients The mega agency pitch to clients is pretty sim [...]

Deluxe Buys Vertical Response For $27 Million

Deluxe announced this week during its latest earnings report that it's bought Vertical Response, an e-mail and social media marketing provider. The acquisition happened in June with a cash price of $27 million. You may know Deluxe for check printing, but it offers a wide variety of online marketing services aimed primarily at small businesses, including web hosting, website design and search marketing. Deluxe CEO Lee Schram said that the acquisition "accelerates our web-based growth efforts with small businesses, adding valuable online promotional and internet marketing services capabilitie [...]

Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation

salesforce-logo In an announcement released today from, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will pay $33.75 per share in cash for all outstanding shares of ExactTarget. According to a report on NYT's Dealbook, the offer is 53 percent more than ExactTarget's closing price yesterday. This deal is Salesforce's largest acquisition yet, and falls in line with the company's previous acquisitions [...]

Rimm-Kaufman Group Acquires Vanessa Fox’s Nine By Blue

rkg-nb The Rimm-Kaufman Group has acquired Vanessa Fox's company, Nine By Blue, for an undisclosed amount consisting of 100 percent cash and stock deal. The acquisition includes hiring the talent behind Nine By Blue, including our very own Vanessa Fox, a Contributing Editor here and at Search Engine Land, as well as the Blueprint search analytics and diagnostics software. Blueprint will be integration into RKG's technology suite. As many of you know, Vanessa Fox worked at Google years ago, being credited with founding Google Webmaster Tools. “We are thrilled to have Vanessa, Blueprint and [...]

New Flickr Debut Puts Photos First, Free Terabyte Of Space For Each User

flickr-featured Yahoo followed up its acquisition of Tumblr today with a relaunch of a "better, brighter Flickr" at a press conference in New York City. Yahoo CEO Marissa Mayer said she challenged the Flickr team to "make Flickr awesome again." The new Flickr puts photos first. Acknowledging that Flickr had become a mishmash of small thumbnails, links and words, today's launch showcases the new approach to an immersive photo experience. "We want all your photos" Adam Cahan, SVP of mobile and emerging products at Yahoo announced that all photos are full resolution and each user will have a free tera [...]

Yahoo Buys Tumblr For $1.1 Billion, Promises “Not To Screw It Up”

yahoo-tumblr-featured On a conference call to discuss Yahoo's exceptional $1.1 billion acquisition of Tumblr, Yahoo CEO, Marissa Mayer's admiration for Tumblr's achievements and culture was refreshingly transparent. Tumblr will continue to operate independently, David Karp will remain CEO, and Yahoo has promised "not to screw it up." Tumblr has more than 300 million monthly users and is signing up 120,000 new users per day. The deal is expected to increase Yahoo's total audience by 50% to more than a billion monthly users. Traffic could grow by 20%. In the press release, David Karp, CEO of Tumblr, addressed [...]

For Social Media Viewing, Twitter Is Live TV; Facebook Is DVR

facebook-twitter-logos-200px When you follow someone on Twitter, you see everything they post. When you follow someone on Facebook, it decides what you see. Which is right? I'd say both, and it comes down to the live TV versus DVR personalities of each service. Should Facebook Show Everything? The issue of Facebook deciding what to show people in their Facebook news feed came up this week when Nick Bilton of the New York Times wrote about how over the past year, the engagement on his posts had dropped, despite his having gained a huge increase in Facebook followers. That echoed concerns from Star Trek alum and soc [...]

Ask + = A Winning Formula For IAC – And Online Marketers IAC, parent company of and many other prominent websites, has acquired from the New York Times with a $300 million cash deal, trumping a $270 million offer from Many news sites have reported details of the acquisition, but I want to focus on the implications and opportunities for marketers that much of the news coverage seems to have overlooked. About has nearly 1,000 topic sites, more than 3 million unique articles and nearly 100 million unique monthly users worldwide. has more than 100 million users globally and despite fading from the top ranks [...] Will Almost Certainly Be Sold – But Who’s Buying? Reuters is reporting that Barry Diller's IAC Corp. has apparently trumped a bid from to buy from the New York Times company. The New York Times issued a press release a couple of weeks ago confirming it was in negotiations to sell About, but very little other information has surfaced about the potential deal since then. The Times is selling About because it has been struggling with its overall business. Last month, the Times Co wrote down value of About by $195 million. The Times originally purchased About from Primedia, Inc. for $410 million in 2005. Prior to that, Pr [...]

Twitter Analytics Company Followerwonk Acquired By SEOmoz

Popular SEO community and tools provider SEOmoz has expanded their offerings today as they announced the acquisition of Portland based Twitter analytics company Followerwonk. The exact acquisition cost was not disclosed but Rand Fishkin, SEOmoz CEO, stated that the total deal value is:the total deal value is: "in the low 7 figures (between 1mm and 4mm) and that it includes three items - cash upfront, ongoing cash incentives for the years the Wonk crew stay at Moz, and SEOmoz stock." Followerwonk allows users to search for, compare, analyze, track and sort followers. In the official annou [...]

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