Internet Marketing Industry: Acquisitions
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Rubicon Project Scoops Up Chango
Intent marketing and retargeting technology firm will bring scale to Rubicon Project's Buyer...
Gravity4 Buys Native Retargeting Firm Triggit
Firm will incorporate Triggit's programmatic retargeting capabilities into its marketing...
Harte Hanks Buys Digital Marketing Agency 3Q Digital
Agency's paid search and social specialties to help Harte Hanks build on "customer interaction" marketing...
Dentsu Aegis Aquires Fetch To Bolster Mobile Capabilities
Global marketing holding company, Denstu Aegis Network, has acquired the London-based mobile agency, Fetch, to infuse mobile capabilities...
Publicis Set To Pay Premium For Sapient’s Digital Ad Business
Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston,...
Dentsu Aegis Network To Acquire Covario’s Content Marketing & Search Agency
Dentsu Aegis Network, the London-based global network of media and digital marketing organizations — announced today it has signed an...
Rakuten To Buy Ebates For $1 Billion In Cash
Japan’s Rakuten Inc. has confirmed it will acquire San Francisco-based Ebates Inc. for roughly $1 billion in cash. The acquisition will...
Yahoo Acquires Anti-Ad Blocker Startup ClarityRay
Yahoo has acquired Tel Aviv-based ad software startup ClarityRay. The two-year-old company is ostensibly focused on ad fraud detection and...
LinkedIn To Acquire Bizo In A Deal Valued At $175 Million
In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B...
How Universal Analytics Is Different And What You Should Be Doing Now
If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google...
One Tech Stack To Rule Them All: Potential Programmatic Pitfalls
Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics...
Marin Software Buys Self-Serve Retargeting Platform Perfect Audience
Marking its first acquisition, Marin Software announced today that it has acquired self-serve retargeting start-up Perfect Audience for $22.8...
App Annie, App Analytics Company, Acquires Distimo
App Annie, the mobile app analytics and marketing company has announced they’ve acquired their competitor Distimo. Bertrand Schmitt, CEO...
Omnicom & Publicis Merger Dead: CEOs Blame Differences In Opinions & Cultures
Reuters reported this morning that the merger between Omnicom and Publicis is off the table. Originally announced in July, the Omnicom-Publicis...
IgnitionOne Acquires Knotice To Build Out Its Digital Marketing Platform
Cloud-based digital marketing technology provider IgnitionOne announced today it has acquired the privately-owned digital marketing platform...
Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud
Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and...
Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform
In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of...
AOL To Buy Programmatic Video Ad Platform Adap.tv, Expanding Efforts To Change Video & TV Ad Buying Process
AOL Inc. is boosting its stake in the online video advertising space by purchasing Adap.tv, a leader in video advertising technology, for $405...
Omnicom + Publicis = Publicom & Much Ado About Shareholder Equity? What’s The Real Impact?
There’s never a dull moment in the advertising world. The proposed Omnicom and Publicis merger has everyone talking, but what (if...
Deluxe Buys Vertical Response For $27 Million
Deluxe announced this week during its latest earnings report that it’s bought Vertical Response, an e-mail and social media marketing...
