Live @ SMX East: How BuzzFeed Mastered The Art Of Viral Content

smx_east14_spotlight Everyone likes to talk about creating a buzz, but few have mastered the art of making content go viral like Jonah Peretti, founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known for thinking deeply about how people are sharing and distributing things like journalism, brand messaging, entertainment and other types of content online. You can expect to learn a lot about leveraging the viral aspect of the internet during the [...]


SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

east14_570x280_a[1] Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 - Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine marketing conference featuring more than 60 tactic-stuffed sessions for advanced, intermediate and beginning search marketers. That means we can dive-deep into topics relevant to your interests and experience level. Local advertising, m [...]


Send Your Team To SMX East: Share The Experience & Save

smx east Get your digital marketing team in shape! Send them to SMX East for results-driving SEO and paid search tactics. With over 60 sessions to choose from, your team can attend presentations relevant for their responsibilities and skill level. Is your team experienced? The SMX East program shines with intermediate and advanced level content. Blue squares and black diamonds on the agenda-at-a glance identify those sessions. Get your new hires up to speed with Search Engine Land’s Search Marketing Boot Camp. Conversions are where rubber meets road. Send your analysts to dive deep on KPIs, o [...]


VIDEO + SLIDESHOW: Marketing In The Age Of The Internet Of Things

Search & Find - Marketing in the Age of the Internet of things What does the world of marketing look like when we can reference beacons on everything a person touches, passes, buys, uses, and loses? And when you connect not on a screen, but through objects themselves? As your marketing strategy takes shape, consider the changes coming on the horizon with the growth of the Internet of Things. Presented at SMX Advanced 2014 in Seattle. Search & Find: Marketing In The Age Of Internet Of Things Speaker: Erynn Petersen, Executive Director, Outercurve Foundation Follow along with the presentation slides below: Related Resources How To Gu [...]


VIDEO + SLIDESHOW: The Importance Of Imagery

Content Marketing - the importance of imagery In the world of search engine marketing we tend to focus on copy, ad copy, web page copy, optimization copy, copy, copy, copy. But what about imagery, how can imagery influence digital marketing? Using imagery can influence performance. This presentation will show how you can utilize photos, graphics, and illustrations to gain results. Presented at SMX Advanced 2014 in Seattle. The Importance of Imagery Speaker: Rhonda Hanson, Sr. Director, Digital Marketing, Global Marketing, Concur Technologies Follow along with the presentation slides below: Related Resources Rea [...]


VIDEO + SLIDESHOW: Why Marketing Automation Does Not Equal A Strategy

Digital Marketing Transit Map - Infographic by Gartner 2013 The promise of marketing automation and marketing technology is "to do a lot with a little effort." It helps you become more efficient, measure better and provides a solid conduit to your customers. It also allows you to connect with new customers in ways you never thought possible. What marketing automation will never build is your business strategy. A good product, a solid mission and balanced approach to your marketplace along with some good old fashioned elbow grease is the only thing that will help you move ahead of the pack. Motivity Marketing founder and MarketingLand.com column [...]


VIDEO + SLIDESHOW: Defining The Native Advertising Landscape

advertising_online The term "native advertising" has so rapidly become endemic in digital marketing circles that there’s been little effort (and even less agreement) to understand what it actually is. With brands, agencies, publishers, social media platforms, and technology vendors venturing into new, uncharted territory, clarity and definition are called for. Native advertising promises very real benefits both to consumers, in terms of a more elegant and seamless user experience, and to the rest of the digital marketing and publishing ecosystem. Developed and deployed correctly, the result can be more effe [...]


VIDEO + SLIDESHOW: All Search Is Now Social

social-network-data-featured "Social is all about discovery, search is about validation. These two are so inextricably linked today..." ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM. Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the o [...]


VIDEO + SLIDESHOW: The Future Of A Brand

The Future of a Brand Today's marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow's consumers do not want to buy "products." They want to buy experiences from brilliant brands. What does that mean for our everyday roles as marketing practitioners? It's time to rethink your brand marketing strategies to make sure you're building a brand that consumers can and will love. Presented at the Search Engine Land Summit at SMX Advanced 2014. Speaker: Joanna Lord, CMO at BigDoor Follow along with the presentation slides below: Related Resources [...]


Check Out The SMX East Agenda – Register Now & Save $300

east14_570x280_a[1] The Search Marketing Expo - SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? There are plenty of "black diamond" sessions on the agenda, including a few of the best from SMX Advanced. The depth, quality and diversity of SMX programming ensures you’ll maximize your investment in time and money. We guarantee it. Register Now For The Lowest Rates Offere [...]


VIDEO + SLIDESHOW: The Coming Paradigm Shift In Mobile Marketing

mobile-devices-featured Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross-device compatibility, but also thinking about big data, and how it will change the way we think about marketing. From the Marketing Land Digital Marketing Summit at SMX West 2014. The Coming Paradigm S [...]


VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing

The Future of Local Search and The Human Algorithm by Justin Sanger Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search marketing and social recommendations can be summed up in two words -- collaboration and trust. From the Marketing Land Digital Marketing Summit at SMX West 2014. Local & The Place of Humans Speaker: Justin Sanger, Founder & CEO, SupportLocal Follow along with the presentation slides below: [...]


Invest In You! Attend An Internet Marketing Workshop @ SMX East

east14_570x280_a[1] Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo - SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star in his/her field. This year’s topics: Social Media Distribution for SEO: The New Link Building: With search engines using social signals in organic results, and social media networks charging for comprehensive dis [...]


Up Close @ SMX Advanced: Creating Blockbuster Content

creating-blockbuster-content Over the years, it seems that practically every site out there that wanted to be serious about search engine optimization (SEO) had to develop a ton of content. However, that content was often stale; it was a quantity thing, not a quality thing. “One of these posts will eventually stick” has been the mindset. At SMX Advanced last week, I had the privilege of attending a session on Creating Blockbuster Content where panelists Brent Csutoras of Kairay Media and Arnie Kuenn from Vertical Measures shared their philosophies and tips. [caption id="attachment_87462" align="aligncenter" wi [...]


Up Close @ SMX Advanced: Rethinking Retargeting

Rethinking Retargeting Session at SMX Advanced Retargeting is one of the most effective techniques in paid search and display advertising. The concept is straightforward. The site owner puts a piece of code on their site or on certain pages on their site. When a visitor lands on the page with the code, the visitor is “tagged” with a cookie. If the visitor then leaves the site, they may later see ads about the site so the site owner gets a second chance to convert the visitor. The reason retargeting is so effective is that with retargeting you only target users that have visited your site so they are already familiar with your bra [...]


Pearls Of Wisdom: Our 30 Favorite Tweets From #SMX Advanced 2014

tweet-twitter-bird-bullhorn-featured Well, dear search marketing friends -- as quickly as it came, the Advanced arm of our Search Marketing Expo (SMX) conference has come to an end. It was a heck of week, filled with tremendous knowledge and insights shared by industry luminaries from all walks of the digital marketing landscape. If you couldn't make it to our show this past week, we have a little gift for you -- a heaping handful of tweets from the street (that is to say, live-tweets from the show) -- that's right, a round-up of some of the most thought-provoking, eye-opening (or otherwise hilarious) content shared last week [...]


Up Close @ SMX Advanced: Conversion Rate Rockstars

slide-19-1024 When you get right to it, all online marketing comes down to conversions -- whether you define a conversion as a sale, a click, a whitepaper download or a registration. That was the topic covered in the "Conversion Rate Rockstars" session at SMX Advanced this year, which I'll recap here.   First, let me introduce the players on the stage: Moderator: Ginny Marvin, Contributing Editor, Search Engine Land (@ginnymarvin) Q&A Coordinator: Marty Weintraub, Founder & Evangelist, aimClear (@aimclear) Speaker: Feras Alhlou, Co-Founder/Principal Consultant, E-Nor (@ferasa) Sp [...]


Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer

mad-men-panel Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part of the mix. With limited resources, social can be difficult to pull off correctly, so the panelists in the session 25 Social Media Ideas For The Advanced Search Marketer were tasked with sharing actionable tips to help marketers work more efficiently and effectively. Mad Men Theme For The Win! When Mike King submitted his slides to moderator Monica Wright,  she loved his Mad Men theme so much that she asked the other speakers to join in. The entire session was Mad Men the [...]


SMX Advanced In Two Weeks – Search Engine Land Summit, Workshops and Networking Passes Still Available

smxadvanced-featured Conference tickets are sold out, but you can still get valuable content, make connections at four networking events, and visit over 40 leading solution providers including Bing, DoubleClick, Google and Yahoo! June 10: Expand Your Horizons or Dive Deep; Choose from 6 Programs Learn new skills and get perspective-changing ideas at any of the six workshops and summits being held June 10. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussin [...]


VIDEO + SLIDESHOW: The Coming Online Video Tsunami

video-content-money-featured In just three years, the number of online video viewers is expected to double to 1.5 billion. In addition to viewers on YouTube, Vine and other online aggregators, traditional publishers like the New York Times are allowing non-subscribers unlimited free access to video content. With the proliferation of mobile devices and fast internet connections, video consumption is increasing at a rate faster than any other type of online content. Savvy marketers are preparing now to ride and monetize this trend with increasingly innovative approaches to "capturing user eyeballs" and winning with so [...]


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