The Big SMX Advanced Preview – A Virtual Tour Of What To Expect

smxadvanced-featured Search Engine Land's SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities - And New Challenges For Online Marketers Change is constant in search marketing. Opportunities emerge faster than they can be absorbed: new channels, Big Data, the explosion of mobile. Even veteran marketers are perpetually catching up with what is possible. Change a [...]


VIDEO + SLIDESHOW: The SEO Revolution Will Not Be Televised

seo-600 Search engine optimization has been in a state of constant flux since birth. While many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a bang, but with a whimper. Watch the keynote presentation, The SEO Revolution Will Not Be Televised given by Rand Fishkin at Marketing Land's Digital Marketing Summit, as he explores the quiet revolution of SEO and how it will impact marketers in 2014. The SEO Revolution [...]


VIDEO + SLIDESHOW: Why “Going Viral” Means More Than Getting Pageviews

gone-viral-featured Most people don't know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to "go viral" does NOT simply equate to getting lots of page views on that piece. Content aggregator Upworthy's mission is to "spread meaningful content far and wide" but that success doesn't just 'happen' without a content promotion strategy. In this presentation, Upworthy's Editorial Director explains the main components of virality, providing a formula for how to optimize your content and the simple math for how to measure viral success. From the Marketing La [...]


VIDEO + SLIDESHOW: From Content Marketing To Media Company

Keynote presentation from Marketing Land Digital Summit The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market. What are the ingredients of creating engaging content? What changes does your organization need make to succeed with a media-first business strategy? Watch the keynote presentation, From Content Marketing to Media Company by Brian Clark, Founder & CEO of Copyblogger Media. From the Marketing Land Digital M [...]


The Latest on “Not Provided” and More at SMX Advanced – Register Now

smx-advanced-featured Ask a search marketer what they love about their job and you’ll likely hear “it’s always changing.” Just this week, Google upset the apple cart by announcing it’s extending “not provided” to paid ads. Will that change have meaningful impact for you? That’s just one of the topics SMX Advanced will tackle, without getting bogged down explaining the basics. If you’re an advanced SEO, paid search or social media marketer, SMX Advanced is for you. Here’s what you get by attending: 30+ sessions and keynotes featuring accomplished marketers revealing tactics you won’t [...]


VIDEO + SLIDESHOW: How The Data Analyst Will Revolutionize Business Decision Making

Revolutionizing Decision Making: How The Analyst Will Take Over Business With advances in big data, artificial intelligence and increased metric captures of everything we do in the digital world, business analytics will go through a radical transformation in the next few years. Today, analytics practitioners influence business decision makers. In the future, analysts will own business decision making. How will this affect the way marketers approach big data? It's time to think about business analytics in a brand new way. Watch the keynote presentation, Revolutionizing Decision Making: How The Analyst Will Take Over Business by Natalie Kortum, Director of An [...]


Invest in You: Attend a Workshop at SMX Advanced

smxadvanced-featured Successful marketers invest time learning new skills and perspective-changing ideas. That’s why we’re offering six unique workshops and summits featuring leading experts on June 10 at SMX Advanced. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussing a topic they believe will change the way you approach your profession. Moderated by the editors of Search Engine Land. Advanced AdWords Training: Boost your PPC campaign performance with [...]


VIDEO + SLIDESHOW: Email Marketing & The Audience Imperative

Audience -Marketing In The Age Of Subscribers Fans Followers While we were posting, liking, tweeting and Instagramming, something funny happened. Marketers around the world reawakened to the revenue-driving power of our oldest digital marketing channel: email. What does the future hold for email marketing? That was the subject of a keynote presentation by Jeff Rohrs, author of Audience: Marketing in the Age of Subscribers, Fans and Followers, at the Marketing Land Digital Marketing Summit at SMX West 2014. If you were unable to join us, here's his talk. Email Marketing & The Audience Imperative Speaker: Jeffrey K. Rohrs - VP, Marketing In [...]


Register For SMX Advanced – Rates Increase Tomorrow

smx-advanced-featured Super early bird pricing for Search Engine Land's SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t wait. SMX Advanced has sold out every year since it was created in 2007. Register today! Helpful SMX Advanced links: Want to send a team? Save even more with our team rates. Find out how past attende [...]


SMX Advanced Agenda Now Available – Super Early Bird Rates Expire Friday

smx-advanced-featured The Search Marketing Expo - SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data Maximizing The Synergy Of Paid Search & Social Executing A Flawless Content Marketing Strategy 25 Link Acquisition & Auditing Issues For The Advanced SEO Attribution Success In [...]


Register Now for SMX Advanced – Rates Increase Next Week

smx-advanced-featured Search Marketing Expo - SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out each year since it was created in 2007. Register today, secure your spot and save! Super Early Bird rates expire next Friday. SMX Advanced takes place June 11-12 in Seattle. Workshops on search engine optimization (SEO), [...]


SMX Advanced Registration Open – Best Rates Available Until March 28

smx-advanced-featured Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and more. [...]


Last Call – SMX West Starts Next Tuesday In San Jose; All Access Conference & Free Expo+ Passes Still Available

west14_570x270_a Time is running out! Search Marketing Expo - SMX West begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer. Check out the comprehensive agenda of more than 50 sessions that are tactical, strategic and inspiring. Whether you're an experienced search engine marketer or [...]


Get To Know: Copyblogger Media’s Founder & CEO

Brian Clark Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker, debuting in January of 2014. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions that empower people to successfully grow their businesses through social media and online marketing. Brian Clark Founder & CEO, Copyblogger Media [...]


SMX West Is Next Week; Get The Pass Right For You, Check Out the Options

west14_570x270_c Search Marketing Expo SMX West begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and then register! Get It All With An All Access Pass Participate in cutting-edge all of the sessions, keynotes and clinics covering SEO, paid search advertising, social media marketing and other internet marketing topics, presented by an expert faculty of 100+ speakers. Meet mentors, colleagues and new friend [...]


Get To Know: Humana’s Director of Analytics, Consumer Insights

NatalieKortum-250 Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total Quality Management Improvements. She is lead inventor on two patent-pending model techniques including an overall investment model and a brand health model. In previous roles, she has worked in pricing ana [...]


Boost Traffic, Rank, Engagement & Sales – Attend SMX West In Two Weeks!

west14_570x270_a SMX West returns to San Jose in just two weeks! Here is what's in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda. Expert Faculty: Over 100 of the best minds in internet marketing will share what makes them successful in SEO, paid search, social media marketing and more. Take a look at who's speaking! Indispensable Networking: Connect with others who share your interests at the structured and social networking e [...]


Get To Know: ExactTarget’s Marketing Insights VP

JeffRohrs-250 Jeff Rohrs is a recovering attorney, bacon-lover, and diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media and thought-leadership. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers was published by Wiley in December. He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – the world’s first and longest-running examination of consumer relationships with brands through email, mobile and social channels. When n [...]


Get To Know: Trueffect’s Chief Marketing Officer

TimMayer-250 Tim Mayer, Chief Marketing Officer of Trueffect is well-known in the industry having been both a keynote and conference speaker at numerous online shows, including SMX. Tim directs Trueffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a crowdsourced paid search marketplace where he was Chief Strategy Officer. Tim has served as Vice President of Marketing at ShopAtHome.com and held executive positions at Internet search pioneers Inktomi and Overture, as well as Thomson Corporation. Tim [...]


Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West

west14_570x270_a We've already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable - networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and then register for your All Access pass to Search Marketing Expo – SMX West, March 11-13 in San Jose. SMX Orientation – Optimizing Your Conference Experience Monday, March 10 – 5:30PM to 6:00PM New to SMX? Don’t miss this quic [...]


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