8 Digital Marketing Agencies & Their 2013 Holiday Video Hijinx

holiday-christmas-party-business-featured When one digital marketing agency emailed us a link to their staff holiday video, we passed it around and chuckled via e-mail and then got on with our daily news coverage and features here on Marketing Land and Search Engine Land. When another e-mailed us their staff holiday video, and then a couple others tweeted about their videos and still more showed up in our RSS feeds ... well, we know a trend when we see one. So now, on this Christmas Eve 2013, we're sharing their holiday spirit with you! Here are eight holiday videos from your peers in online marketing that range from wonderf [...]


Oracle To Buy Responsys Cloud-Based B2C Marketing Automation Platform

oracle-logo In an effort to dominate the cloud-based marketing technology market, Oracle announced today that it will acquire Responsys Inc., a provider of enterprise-scale cloud-based B2C marketing software. Responsys helps brands manage and execute email, mobile, social, display and retargeting campaigns. MetLife, jetBlue, City Sports and Lenovo are among the company's enterprise clients according to the website. The deal creates what Oracle says will be the world's largest marketing cloud by extending Oracle's existing Customer Experience Cloud, which includes Commerce, Sales, Service, Social and [...]


SMX West Rates Increase Saturday – Register Now & Save $300!

west14_570x270_b SMX West Super Early Bird rates – the lowest offered – expire Saturday, December 21st. Register now for an All Access pass and join us in San Jose March 11-13. Here’s what you get: Exceptional content: 60 tactic-packed sessions, inspiring keynotes and clinics Invaluable connections: Meet others attendees and the expert speakers pre-show and in-person while you’re there at our many networking events Essential conveniences: stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms Search Engine Land's SMX West has sessions for you, whether [...]


Best Rates For SMX West End Saturday – Register Now, Save $300

west14_570x270_a Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before rates increase this Saturday. Build your own program by selecting from any of the 60 tactic-rich sessions including: Long-term SEO: How To Win For Years, Not Days Pro-level Tips For Succeeding At Retargeting Capturing The Mobile Paid Lead Small Company; Big Results Top Social Tactics For The Search Marketer What Is Hummingbird & The Entity Search Revolution …plus a keynote conversation with Google search chief Amit Singhal, and the brand new so [...]


Marketer Buzzword Bingo: Here Are The Most Common LinkedIn Profile Adjectives

bingo-game-featured Set yourself apart! Be unique! Those are two of the most commonly suggested tactics for getting a job in a crowded marketplace. But if you're using words like "responsible," "strategic" and "creative" on your LinkedIn profile, you actually look like every other marketer out there. LinkedIn has shared a few lists of the most overused profile buzzwords of 2013, and those three words are the ones that'll win you a game of marketer profile buzzword bingo. They're the most common words on the profiles of LinkedIn members that identify themselves as marketers. Here's the full Top 10 Overuse [...]


Check Out The All New SMX West Agenda – Register Now & Save $300

west14_570x270_a Search Engine Land's SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Whether you’re a digital marketing veteran or just getting started, SMX West agenda has skill level sessions on the topics you need to master! Check out all of the sessions here. Been to SMX before? You’ll want to come back! We’ve added 30 new sessions and these new day-long programming tracks: Digital Marketing Summit: No one [...]


The Future Of Internet Sales Tax: What’s Next After The Supreme Court’s Denial Of Amazon, Overstock Appeals?

law-legal-concept This week, the Supreme Court declined to hear appeals filed by Amazon and Overstock.com that challenged the ability of states to collect sales tax on items sold online by out-of-state retailers. The appeals stem from New York's passing of what has become known as the "Amazon Tax," which expands the definition of  nexus to include in-state affiliate marketers. Amazon and Overstock.com claimed the expanded interpretation of nexus violates Constitutional interstate commerce law and due process. The retail giants point to the US Supreme Court's 1992 ruling in favor of mail-order business Qu [...]


VIDEO: Boston Celtics’ Peter Stringer Keynotes SMX Social Media Marketing

Peter Stringer Having millions of fans and followers on social media sounds like every marketer's dream, but when you're talking about a rabid group of sports fans that can turn against you when the team isn't winning, it can be both a blessing and a curse. That was one of the topics that I had the pleasure of discussing with Peter Stringer, the Boston Celtics' Senior Director of Digital Media, at our SMX Social Media Marketing conference a couple weeks ago in Las Vegas. The Celtics are one of the most storied franchises in any sport, and they're also innovators on social media. But converting those mi [...]


Enhance Your Internet Marketing Skills At An SMX West Workshop – Best Rates Available Now

west14_570x270_c SMX West workshops deliver the insights and tactics you need to overcome challenges and make your marketing efforts shine. Attend one of six comprehensive workshops held on March 10, just before SMX West on March 11-13.     Workshops provide: - Comprehensive instruction on topics essential to internet marketing success - An intimate learning environment with a small group of your peers; - Access to expert presenters, each a rock star in his/her field Choose from: Bruce Clay SEO Training: Constant changes to algorithms, search features and spam detection keep you on [...]


SMX West 2014 Registration Open – Best Rates Available Now, Save $300

west14_570x270_c Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will be offered on March 10. Featuring three jam-packed days of cutting-edge tactical content, the SMX West program will include sessions on search engine optimization (SEO), paid search advertising, social media marketing, local search and more. SMX West is programmed by the search authorities beh [...]


Last Call: Attend SMX Social Media Marketing Conference Next Wednesday in Las Vegas

smxsocial-2013-featured Time is running out! SMX Social Media Marketing is next Wednesday and Thursday in Las Vegas. Register now to reserve your spot! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid campaigns, boost SERPs and drive sales/conversions. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and inspiring. Whether you live social media 24/7 or are just starting out, work as an in [...]


Google Signs Another Huge Upfront Deal With Publicis Shops, Now Razorfish And DigitasLBi

google-g-logo-2012 On the heels of sealing a deal with Publicis division MediaVest, Google has cemented the concept of a digital upfront and its ability to attract big brand dollars with a giant commitment from Publicis digital shops Razorfish and DigitasLBi. The deal is worth more than $100 million according to AdAge which first reported the story. Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google's properties including display and mobile networks and YouTube, and Google will provide creative resources for crafting content and web videos. Brand pages on Google Plus and Hango [...]


Social Media Marketing Tactics that Work – Next Week in Las Vegas

smxsocial-2013-featured Learn the latest tactics and best-practices for Facebook, Google+, Twitter, Pinterest and Instagram. Whether you’re managing your brand’s communities, driving traffic with content or buying paid ads, SMX Social Media Marketing is meant just for you. Have a look at the agenda, jam-packed with proven techniques and tools. SMX Social Media Marketing is programmed by the editors of Marketing Land, who have been organizing internet marketing events for over a decade. Joining them is a faculty of over forty leading social media specialists who will share the strategies that make them successf [...]


Study: Only 8% Of Brands Believe Their Marketing Team Is Strong Across All Digital Marketing Channels

blindfold-business-people-featured A new survey from Online Marketing Institute in conjunction with Kelly Staffing and ClickZ has discovered a majority of brands and enterprise organizations rank digital marketing very important, but only eight percent claimed to have marketing teams that were strong across all digital marketing channels. Surveying a total of 750 brands and agencies ranging from small businesses to global enterprises, the study found a "substantial gap" between the number of organizations searching for employees with strong digital marketing skills, and the availability of qualified applicants. While 71 per [...]


Get What’s New/What Works at SMX Social Media Marketing – Register Now

smxsocial-2013-featured With 150 million users and over 40 million photos posted daily, Instagram is the fastest growing social network. Marketers noticed. Brand adoption of Instagram is comparable to Google+ and Pinterest… and gaining on Facebook and Twitter. Attend SMX Social Media Marketing and learn proven tactics for capitalizing on emerging social channels. You’ll also get Facebook, Twitter and Google+ methods and strategies for driving traffic, increasing conversions and hitting your 2014 marketing goals. Here’s why you should join us for SMX Social Media Marketing November 20-21 in Las Vegas: [...]


85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

display-ad-here-featured A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have bought digital media through real-time bidding platforms, and 72 percent of publishers said they support programmatic buying. In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic approaches to media buying. More than half  (55 percent) of enterprise advertisers are adopting programmatic ad buying to target consumers more effectively, and 49 percent say they are [...]


No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!

smxsocial-2013-featured SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speakers sharing what makes them successful, and how to avoid horror show mistakes. Monster networking opportunities where you’ll make new industry connections. New to social media marketing? Don’t be scared. Marketing Land’s Social Media Boot Camp will provide what you need to get started. Spellbinding pre-conference work [...]


CollegeHumor’s “Social Media Pro” Halloween Costume Is Scarily Funny

social-media-pro-halloween-costume Hey social media pros, the funny folks at CollegeHumor are having some laughs at your expense with this "Social Media Professional" Halloween costume, featured this week in an article titled 7 Costumes to Really Scare Twenty-Somethings. The description on the package is LOL funny, if you ask me: This terrifying, true-to-life monster will spook your friends with buzzwords like "Brand Engagement", "Impressions Per Post", and "Retweets-To-Favs Ratio." And then the topper: Comes with a TRULY SCARY lack of certifiable skills. Zing! Thick skin, social media pros. Thick skin [...]


Google Launches New Certification Program For AdSense Consultants & Service Providers

Google AdSense Certified Partner Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google's AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements. AdSense Certified Partners are qualified to manage dedicated services, everything from setting up AdSense ad code to running ongoing optimization tests. Once a company has passed the certification exam and meets al [...]


Get Proven Tactics From A Full House Of Experts – SMX Social Media Marketing Rates Increase Friday

smxsocial-2013-featured Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than 40 of the world’s most knowledgeable social media specialists – from both brands and agencies – will present. They were selected based on ability AND willingness to share what makes them successful…and what they’ve learned along the way. See who’s speaking. We’ll cover i [...]


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