No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!

smxsocial-2013-featured SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speakers sharing what makes them successful, and how to avoid horror show mistakes. Monster networking opportunities where you’ll make new industry connections. New to social media marketing? Don’t be scared. Marketing Land’s Social Media Boot Camp will provide what you need to get started. Spellbinding pre-conference work [...]


CollegeHumor’s “Social Media Pro” Halloween Costume Is Scarily Funny

social-media-pro-halloween-costume Hey social media pros, the funny folks at CollegeHumor are having some laughs at your expense with this "Social Media Professional" Halloween costume, featured this week in an article titled 7 Costumes to Really Scare Twenty-Somethings. The description on the package is LOL funny, if you ask me: This terrifying, true-to-life monster will spook your friends with buzzwords like "Brand Engagement", "Impressions Per Post", and "Retweets-To-Favs Ratio." And then the topper: Comes with a TRULY SCARY lack of certifiable skills. Zing! Thick skin, social media pros. Thick skin [...]


Google Launches New Certification Program For AdSense Consultants & Service Providers

Google AdSense Certified Partner Google announced today it is launching an AdSense Certified Partner Program to vet consultants and service providers managing AdSense accounts for publishers. Similar to Google's AdWords and Analytics Certified Partner programs, individuals and companies can qualify to become a Google AdSense Certified Partner by passing the certification exam and meeting program requirements. AdSense Certified Partners are qualified to manage dedicated services, everything from setting up AdSense ad code to running ongoing optimization tests. Once a company has passed the certification exam and meets al [...]


Get Proven Tactics From A Full House Of Experts – SMX Social Media Marketing Rates Increase Friday

smxsocial-2013-featured Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 20-21 in Las Vegas. Here’s why you need to be there: More than 40 of the world’s most knowledgeable social media specialists – from both brands and agencies – will present. They were selected based on ability AND willingness to share what makes them successful…and what they’ve learned along the way. See who’s speaking. We’ll cover i [...]


Google Signs Upfront Advertising Deal With MediaVest Worth Millions

google-money-featured In its largest advertising deal, Google has signed an agreement with Publicis division, MediaVest, worth tens of millions over the next year.  The deal guarantees MediaVest clients, which include Honda, Coca-Cola and Walmart, premium placements on YouTube, the Google Display Network and mobile networks including mobile app network, AdMob. The deal signals the success of Google's agency outreach and moves to allow agencies to approach digital ad buys in much the same way they manage TV advertising -- upfront with guaranteed rates. “For years, the digital world has been asking for the dol [...]


US Search Awards Names 2013 Winners At Ceremony Hosted In Association With PubCon

US-Search-Awards-2013 The US Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations, agencies and personalities in the search industry, presenting 22 different awards from best campaigns to best agency and search personality of the year. Among the winners, our partner site Search Engine Land took home the Best Blog award. Catalyst Canada (on behalf of HSBC CMB USA) won the Grand Prix award and Elite SEM took home the Best Agency award. President of aimClear, and Search Engine Land contributor Marty Weintraub was named US Search Persona [...]


Advance Your Tactics & Skills: Attend SMX Social Media Marketing – Register Now to Save $200

smxsocial-2013-featured Social media marketing is evolving at an incredibly rapid pace. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and owned social media. Join us November 20-21 in Las Vegas for 4 intensive tracks packed with cutting-edge best practices. Check out the agenda, including a keynote discussion with Peter Stringer, Senior Director of Interactive Media for the Boston Celtics, about the relationship between fans [...]


Proven Paid, Earned & Owned Tactics. Here’s the SMX Social Media Marketing BIG Preview

smxsocial-2013-featured This SMX Social Media Marketing preview was authored by Chris Sherman, VP of Event programming. It provides insight on how the people who created the conference program are thinking about social media marketing. Engaging with customers and prospects via social media channels is now an integral, mainstream tactic for most digital marketers. Not surprising when you consider: 27% of all time spent online is on social networking (Experian). 25% of online US women use Pinterest (Pew Research). 17% of teens say Instagram is the most important social network (Piper Jaffray). 70% of B2C [...]


Be Ready for 2014 – Attend SMX Social Media Marketing!

smxsocial-2013-featured In less than 90 days, 2014 budgeting will be complete, Black Friday will be a distant memory, and new marketing objectives will be the measure of your success. Be ready! Hone your paid, earned, and owned social media marketing skills at SMX Social Media Marketing in Las Vegas, November 20-21. Attend and you’ll learn proven social media tactics for driving traffic, increasing sales and improving customer satisfaction. Whether you’re a brand marketer in a large company, work at an SMB, or manage client marketing at an agency, you'll leave SMX Social Media Marketing knowing the latest [...]


Just 2 More Days to Save $300 on SMX Social Media Marketing – Register Now

smxsocial-2013-featured SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Friday, October 11. Register now. Attend for: Exceptional content: 2 days featuring tactic-packed sessions 100% focused on paid, earned and owned social media Invaluable connections: Meet others like you and the expert speakers pre-show and in-person while you’re enjoying the networking events Essential conveniences: stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms Join us for SMX Social Media Marketing, November 20-21 in Las Vegas. S [...]


Miss The SMX East Conference Last Week? Check Out The 10 Most Popular Presentations Now

smx east By all accounts, last week's SMX East Conference in New York City was a huge hit, with rave reviews from attendees and presenters alike. With a keynote session that included Twitter's Richard Alfonsi sitting down for a one-on-one with Marketing Land's Danny Sullivan, this year's SMX East Conference saw more than 100 presentations spread out over the course of three days. For anyone who missed the conference or attendees who would like to revisit any of the conference sessions, you can find a complete list of the presentations on the SMX East 2013 Slide Share page. To make it easy for you [...]


Google’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management’s “Secret Sauce”

Eric Schmidt Publishing firm The Hatchett Group announced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google's senior vice president during Schmidt's tenure as CEO, have signed a book deal with Grand Central Publishing's imprint Business Plus. According to the announcement, No Adult Supervision Required: How To Build Successful 21st Century Companies has a release date scheduled for the fall of 2014 and will serve as a: Fun-to-read guide for executives and entrepreneurs who want to thrive in a business landscape where the old rules of management no longer apply. Each ch [...]


Lowest Rates for SMX Social Media Marketing Expire Friday

smxsocial-2013-featured Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on opportunities and overcome the challenges of social media. Whether you are responsible for buying social media advertising, managing communities or customer service, you’ll get the techniques and best practices you need to increase traffic, boost engagement and drive sales. Register now and you’ll get the lowest rates offered. Super Early Bird pricing expires this Friday, October 11. Don’t wait - you'll save up to $300 on your All Access pass! The SMX Social Media Marketing agenda is a deep dive into paid, [...]


See The SMX Social Media Marketing Agenda & Keynote – Two Weeks Left To Save $300 On All Access Passes

smxsocial-2013-featured Proven tactics for getting the most from your paid, earned and owned social media programs. That’s what you’ll get by attending SMX Social Media Marketing, November 20-21 in Las Vegas. The agenda features sessions on social media advertising, content marketing, analytics, and conversions, including: Facebook & Advanced News Feed Optimization Social For The Sale & ROI Blogging & Content: Social Success Starts Here Measuring Up With Social Analytics Advanced Earn/Owned Twitter Tactics To Engage Your Target Audience Slam Dunk Social Tactics from the Boston Celtic [...]


Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference And Free Expo+ Passes Available

smxeast-2013-featured Time is running out! Search Engine Land's - SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest in attending SMX East and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer. Check out the comprehensive agenda of more than 50 sessions that are tactical, strategic and inspiring. Whether you're an experienced search engine marketer or just startin [...]


Less Than Half Of Digital Marketers Say They Are Highly Proficient At Digital Marketing

adobe-logo-180px In a somewhat sobering poll of 1,000 US marketers, just 48 percent of those who identified as "digital marketers" said they feel highly proficient in digital marketing. And they think even less of their cohort: only 40 percent think their team colleagues are highly proficient in digital marketing. The study, titled Digital Distress: What Keeps Marketers Up At Night was commissioned by Adobe and produced by Edelman Berland, measures marketers' confidence in their own skills, effectiveness and ability to measure the impact of their digital efforts. Yet, from even more depressing stats such [...]


Choose the SMX East Pass that Fits Your Needs, Budget and Schedule – Starts Next Tuesday!

smxeast-2013-featured Search Engine Land's – SMX East conference kicks off October 1 in New York City. With over 50 educational sessions and keynotes, many networking activities and presentations from leading solutions providers, you’ll get the tactics and tools you need to exceed your marketing and sales goals. SMX East offers flexible pass options to fit your needs, budget and schedule. Which pass is your match? Keep reading, and then register today to secure your spot: Get Everything with an All Access Pass - Participate in cutting-edge sessions and keynotes covering SEO, paid search advertising, so [...]


IAB Paper Aims To Clarify Programmatic Jargon, Establish Common Definitions

iab-logo-0922 Even as programmatic ad buying and selling has been transforming the online advertising ecosystem, there is widespread confusion and misunderstanding about this fledgling technology. Jargon overload hasn't helped: "programmatic," "automation," "RTB" and other terms are tossed about willy-nilly. A new paper, the first issued by the nascent IAB Programmatic Publishers Task Force, aims to establish a common set of terms and definitions for the industry. The fact that in a post introducing the paper, Carl Kalapesi, director of industry initiatives at the IAB, chooses the term "crappy" to des [...]


This Year’s Tech 200 List Features Several Digital Marketing Agencies

tech200-2013 The online marketing industry has numerous companies represented on the 2013 Tech 200, a list of the fastest-growing private companies in the US. The list is put together annually by Lead411 and features self-reported company data. To qualify, companies must be US-based, be private and have at least $1 million in revenue in the past year. But the rankings are based on revenue growth over a three-year period -- this year's list covers growth from 2010 through 2012. There are at least a couple dozen digital marketing companies on the list (which isn't broken out by industry/service/product [...]


Effective Tactics, Innovative Solutions, Beneficial Connections – Attend SMX East In Two Weeks!

smxeast-2013-featured SMX East returns to New York City in just two weeks! Here’s all that’s in store: Proven Tactics: Google algorithm changes making your organic rankings erratic? What’s the best way to profit from increased mobile device traffic? Are Enhanced Campaigns diminishing the effectiveness of your paid search advertising? What’s the potential of Instagram ads, and should you invest budget in this new channel in light of the dizzying array of social media ad options? Only SMX East provides you with tactics and best practices to prosper from changes and new opportunities. See the agenda for [...]


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