Invest in You: Attend a Workshop at SMX Advanced

smxadvanced-featured Successful marketers invest time learning new skills and perspective-changing ideas. That’s why we’re offering six unique workshops and summits featuring leading experts on June 10 at SMX Advanced. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each discussing a topic they believe will change the way you approach your profession. Moderated by the editors of Search Engine Land. Advanced AdWords Training: Boost your PPC campaign performance with [...]


Introducing MarTech: The Marketing Tech Conference

martech_570x280 Marketing Land's parent company Third Door Media today announced MarTech, a conference for people pioneering the field of technology-powered marketing, will be held in Boston August 19-20, 2014. Senior and mid-level executives in marketing, IT and the digital divisions of companies and agencies will attend MarTech. The goals of this vendor-agnostic conference are to: help participants connect the dots between technical possibilities and strategic marketing opportunities; cross pollinate ideas and experiences, facilitating greater collaboration within organizations. MarTech is b [...]


VIDEO + SLIDESHOW: Email Marketing & The Audience Imperative

Audience -Marketing In The Age Of Subscribers Fans Followers While we were posting, liking, tweeting and Instagramming, something funny happened. Marketers around the world reawakened to the revenue-driving power of our oldest digital marketing channel: email. What does the future hold for email marketing? That was the subject of a keynote presentation by Jeff Rohrs, author of Audience: Marketing in the Age of Subscribers, Fans and Followers, at the Marketing Land Digital Marketing Summit at SMX West 2014. If you were unable to join us, here's his talk. Email Marketing & The Audience Imperative Speaker: Jeffrey K. Rohrs - VP, Marketing In [...]


Register For SMX Advanced – Rates Increase Tomorrow

smx-advanced-featured Super early bird pricing for Search Engine Land's SMX Advanced expires end-of-day Friday, March 28. Register now for the lowest possible rate. SMX Advanced is the only conference designed exclusively for experienced paid search advertisers and SEOs. You’ll participate in cutting-edge sessions and network with fellow internet marketing thought leaders. Check out the agenda. Don’t wait. SMX Advanced has sold out every year since it was created in 2007. Register today! Helpful SMX Advanced links: Want to send a team? Save even more with our team rates. Find out how past attende [...]


10 Marketing Lessons From Seattle Seahawks Cornerback Richard Sherman At #AdobeSummit

richard-sherman-600 [caption id="attachment_77938" align="aligncenter" width="600"] Richard Sherman speaks to 7,000 digital marketers. Photo courtesy of Adobe[/caption] Today's keynote session at the Adobe Digital Marketing Summit brought Super Bowl champion cornerback Richard Sherman (@RSherman_25) to Salt Lake City, Utah to speak to a crowd of about 7,000 digital marketing executives. What can an NFL star teach a huge room of marketing professionals? If you're scratching your head on that one, you might not be alone, even if you already knew of the star player as a sports fan. Many non-football fans also [...]


SMX Advanced Agenda Now Available – Super Early Bird Rates Expire Friday

smx-advanced-featured The Search Marketing Expo - SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Data Maximizing The Synergy Of Paid Search & Social Executing A Flawless Content Marketing Strategy 25 Link Acquisition & Auditing Issues For The Advanced SEO Attribution Success In [...]


IgnitionOne Acquires Knotice To Build Out Its Digital Marketing Platform

Ignition One logo March 2014 Cloud-based digital marketing technology provider IgnitionOne announced today it has acquired the privately-owned digital marketing platform Knotice. According to the announcement Knotice's technology will be "seamlessly" integrated into the IgnitionOne's Digital Marketing Suite, adding data consolidation and fidelity solutions, an email CRM, as well as mobile and cross-device capabilities. "Today we see other large players attempting to piece together point solutions, but we have a strong advantage when it comes to the number of solutions already integrated," said IgnitionOne CEO Will M [...]


Lowe’s “Fix In Six” Vine Campaign Wins O’TooleBox Advertising Award

lowes-store-600 Last night, home improvement retailer Lowe's won an O'TooleBox Award for its "Fix in Six" Vine campaign. Created by BBDO New York, the Lowe's campaign answered the question "How can we help people improve their homes in just six seconds?" Lowe's explained the inspiration for the campaign on its Vine Fix in Six website: In the first campaign of its kind, we used Vine as a way to bring useful home improvement tips to life. Using stop-motion animation techniques, we created over 50 six-second films that were as entertaining as they were useful. We called it "Lowe’s Fix in Six". The seri [...]


Register Now for SMX Advanced – Rates Increase Next Week

smx-advanced-featured Search Marketing Expo - SMX Advanced is a fast paced, engaging, and intimate experience that emphasizes sharing ideas and networking with peers. The Search Engine Land editorial team creates the agenda, so you’ll be treated to sessions that are Q&A-packed, frequently controversial, always informative…and don’t stop to cover the basics. SMX Advanced has sold out each year since it was created in 2007. Register today, secure your spot and save! Super Early Bird rates expire next Friday. SMX Advanced takes place June 11-12 in Seattle. Workshops on search engine optimization (SEO), [...]


SMX Advanced Registration Open – Best Rates Available Until March 28

smx-advanced-featured Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and more. [...]


Last Call – SMX West Starts Next Tuesday In San Jose; All Access Conference & Free Expo+ Passes Still Available

west14_570x270_a Time is running out! Search Marketing Expo - SMX West begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of cutting edge tactics that will make you a more successful internet marketer. Check out the comprehensive agenda of more than 50 sessions that are tactical, strategic and inspiring. Whether you're an experienced search engine marketer or [...]


Get To Know: Copyblogger Media’s Founder & CEO

Brian Clark Brian Clark is a serial entrepreneur based in Boulder, Colorado. He’s the founder and CEO of Copyblogger Media, and the host of New Rainmaker, debuting in January of 2014. Brian built three successful service businesses using online marketing techniques before moving to a completely online business model. The result of that move — Copyblogger Media — is an innovative company that provides the advice and solutions that empower people to successfully grow their businesses through social media and online marketing. Brian Clark Founder & CEO, Copyblogger Media [...]


SMX West Is Next Week; Get The Pass Right For You, Check Out the Options

west14_570x270_c Search Marketing Expo SMX West begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and then register! Get It All With An All Access Pass Participate in cutting-edge all of the sessions, keynotes and clinics covering SEO, paid search advertising, social media marketing and other internet marketing topics, presented by an expert faculty of 100+ speakers. Meet mentors, colleagues and new friend [...]


Get To Know: Humana’s Director of Analytics, Consumer Insights

NatalieKortum-250 Natalie Kortum has recently joined Humana opening up their Irving Analytics Center as Director of Analytics in Consumer Insights. Previously as a Global Decision Sciences Manager at Dell specializing in Investment Optimization, she worked at measuring long-term impacts of difficult to measure influences such as Brand Campaigns, Social Media, Corporate Social Responsibility and Total Quality Management Improvements. She is lead inventor on two patent-pending model techniques including an overall investment model and a brand health model. In previous roles, she has worked in pricing ana [...]


Boost Traffic, Rank, Engagement & Sales – Attend SMX West In Two Weeks!

west14_570x270_a SMX West returns to San Jose in just two weeks! Here is what's in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda. Expert Faculty: Over 100 of the best minds in internet marketing will share what makes them successful in SEO, paid search, social media marketing and more. Take a look at who's speaking! Indispensable Networking: Connect with others who share your interests at the structured and social networking e [...]


Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud

bluekai Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and analytics solution that fuels personalized cross-channel marketing campaigns. According to the press release, "BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all marketing activities and channels." Oracle adds both BlueKai's data management platform (DMP) and mobile DMP to its cloud stack with the acquisiti [...]


Get To Know: ExactTarget’s Marketing Insights VP

JeffRohrs-250 Jeff Rohrs is a recovering attorney, bacon-lover, and diet Coke addict who heads up ExactTarget’s Marketing Insights Team – a rag-tag bunch of awesome folks specializing in content marketing, social media and thought-leadership. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers was published by Wiley in December. He also co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series – the world’s first and longest-running examination of consumer relationships with brands through email, mobile and social channels. When n [...]


Get To Know: Trueffect’s Chief Marketing Officer

TimMayer-250 Tim Mayer, Chief Marketing Officer of Trueffect is well-known in the industry having been both a keynote and conference speaker at numerous online shows, including SMX. Tim directs Trueffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He came to Trueffect from Trada, a crowdsourced paid search marketplace where he was Chief Strategy Officer. Tim has served as Vice President of Marketing at ShopAtHome.com and held executive positions at Internet search pioneers Inktomi and Overture, as well as Thomson Corporation. Tim [...]


Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West

west14_570x270_a We've already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable - networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking opportunities and then register for your All Access pass to Search Marketing Expo – SMX West, March 11-13 in San Jose. SMX Orientation – Optimizing Your Conference Experience Monday, March 10 – 5:30PM to 6:00PM New to SMX? Don’t miss this quic [...]


Get To Know: The CEO Of MobileMoxie

CindyKrum-250 Cindy Krum, CEO & Founder of MobileMoxie is a highly sought after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy’s training style as personable, engaging and action oriented. She uses real world examples and engages the audience with their own mobile devices. Cindy’s book, Mobile marketing: Finding your customers no matter where they are, b [...]


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