Get To Know interview series

Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager

Calvin Peters headshot As part of the Walgreen's family of drug stores, New York's Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following. According to Duane Reade's Public Relations and Digital Communications Manager Calvin Peters, Walgreens sees Duane Reade as a strategic partner. "The New York metro area is key in determining social strategies and tactics," said Peters. The digital communications manager relies on what he defines as the " [...]


Get To Know: North Lake Tahoe Convention & Visitor Bureau CMO Andy Chapman

Andy Chapman headshot As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman's day job is spent promoting the North Lake Tahoe region to traveling consumers both domestically and internationally, he can also be found outside enjoying all the recreational activities the area has to offer. Chapman says he knows how to make the most of his home base, from a morning paddle across flat waters, to an afternoon spent mountain bike riding a [...]


Get To Know: CMO & SVP Of Business Development For Sperry Top-Sider Chris Lindner

Chris Lindner headshot Part of Wolverwine Worldwide's family of branded footwear, Sperry Top-Sider was founded in 1935 by Paul Sperry, an avid sailor and inventor. During World War II, the brand's boat shoe was named one of the official shoes of the US Navy. Sperry Top-Sider later became the lead sponsor for the U.S. sailing team, and is currently the official boat shoe for The Head of the Charles Regatta. As Sperry Top-Sider's CMO, Chris Lindner oversees global marketing and brand strategy for the iconic brand, in addition to e-commerce, licensing, and international initiatives. Prior to this position, Lin [...]


Get To Know: FOX Head Of Corporate Marketing Dan Robbins

Dan Robbins With nearly two decades of marketing, product, creative, and business strategy experience, Dan Robbins serves as head of corporate marketing for FOX, a manufacturer of high-performance suspension products for a variety of on- and off-road vehicles, mountain bikes and motorcycles. Within his role at FOX, Robbins oversees the company's branding efforts, and creates integrated marketing strategies to drive demand worldwide. "The team I lead handles media relations, PR, and we also have a hand in investor relations," said Robbins, "Basically, if it's going to be seen, the marketing group has [...]


Tweeting For “America’s Diner” — 5 Questions With The Guy Driving Denny’s Social Success

dennys-restaurant-600 Denny's is quickly setting the tone for how a restaurant should engage its online audiences. The brand's quick witted and culturally relevant social posts have resulted in a sizable amount of followers across its social networks. In less than a year, the restaurant chain has increased its Tumblr audience by 253 percent and upped its Twitter audience by 132 percent to nearly 95,000 followers. As the senior vice president of digital strategy for Erwin Penland ad agency, Kevin Purcer oversees the team leading Denny's social strategy. After handling Denny's menus and merchandising business [...]


Get To Know: Porch.com CMO Asha Sharma

Asha headshot Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network's operations, business teams, and strategic partnerships - including Lowe's. "It's been a whirlwind," said Sharma, "Since our September 2013 launch, we've grown from 25 to about 150 employees and have rolled out to over 1700 Lowe's stores across the country." As CMO, Sharma is responsible for Porch.com's marketing, growth product development, sales and customer delight. She a [...]


25 Business Books CMOs Are Reading This Year

25-biz-books-cmos-600 It's no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg's Lean In to classics like The One-to-One Future by Don Peppers and Martha Rogers, it turns out we've accumulated a solid list of business book recommendations from our CMO profiles. If you're on the lookout for something to read this summer, here's a collection of titles that have earned a mention in our Get to Know column. Top 25 Books CMOs Are Reading [...]


Get To Know: Taco Bell CMO Chris Brandt

Chris Brandt headshot As Chief Marketing Officer for one of America's most popular quick service restaurants, Chris Brandt heads up Taco Bell's brand marketing, media and brand sponsorships, consumer insights, brand experience, and digital marketing. During his three years with the brand, Brandt has overseen marketing strategy for ongoing and new platforms, leading the launch of Doritos Locos Tacos, and developing the Cantina Bell menu. Brandt started as Taco Bell's senior director of marketing in 2010. Two years later, he was promoted to vice president of marketing, helping bring to life the brand's "Live M [...]


Get To Know: Harvard Business School Chief Marketing & Communications Officer Brian Kenny

Brian Kenny headshot Since 2008, Brian Kenny has served as the Chief Marketing and Communications Officer (CMCO) for Harvard Business School, overseeing the school's global brand. With more than two decades of experience leading marketing efforts for large global institutions, Kenny's responsibilities include the coordination, planning and implementation of the school's marketing, communications and public relations efforts around the world. Working with the dean's executive team and leading faculty, Kenny oversees the alignment of branding, marketing, and media relations efforts across the school's enterpri [...]


Get To Know: United States Postal Service CMO Nagisa Manabe

Nagisa headshot As Chief Marketing and Sales Officer for the United States Postal Service, Nagisa Manabe reports directly to the Postmaster General. Since taking the role in May of 2012, Manabe has led all of the USPS's domestic and international product marketing, development and management. She is also responsible for the postal service pricing, channel access, global business, sales, secure digital solutions and stamp services organizations. Prior to leading the USPS's marketing efforts, Manabe served as vice president of new growth platforms at the Coca-Cola Company, as well as vice president of mar [...]


Get To Know: Estée Lauder’s VP Of Corporate Digital Marketing Marisa Thalberg

Marisa Thalberg headshot As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc., Marisa Thalberg supports the development of world class digital and social marketing across the company’s more than 25 brands. Starting her career as an assistant account executive at Saatchi and Saatchi Advertising, Thalberg’s background spans both the client and agency worlds, including stints as Vice President of Global Advertising at Unilever Cosmetics International, Vice President of Advertising for Revlon, and ad agency account leadership positions for P&G Haircare, Marshalls, [...]


Get To Know: eBay CMO Richelle Parham

richelle parham headshot As Chief Marketing Officer of eBay North America, Richelle Parham leverages her background in consumer and digital marketing to develop strategies and execute marketing activities that reach eBay's 140+ million active users. Parham has been with eBay since 2010, and is responsible for all areas of the online marketplace's North American marketing, including: consumer product marketing, loyalty and relationship marketing, digital marketing, global citizenship, search optimization and search marketing, seller marketing, market research and eBay's global partner network. Prior to joining eB [...]


Forget Mobile-First: Marketers Need To Be Consumer-First & Take Multi-Screen Marketing Approach

Kelly Jones and Natash Hritzuk How many screens are you using to reach your consumers? Are you giving your audience the content they want on the device they want? Do you have a comprehensive strategy to connect your marketing efforts across multiple screens? In an effort to better understand consumer behavior in relation to multi-screen marketing, two Microsoft executives have published a book offering insight on how consumers are interacting with brands across multiple screens. Natasha Hritzuk, Microsoft's senior director of global consumer insights, and Kelly Jones, Microsoft's head of thought leadership, are the [...]


Get To Know: PGA Tour Superstore CMO Matt Corey

Matt Corey headshot Matt Corey is the chief marketing officer for PGA TOUR Superstore. Owned by The Home Depot founder and Atlanta Falcons owner Arthur Blank, PGA Tour Superstores are among the largest brick and mortar stores in the US, with the golf and tennis retail locations averaging 50,000 total square feet. As CMO, Corey oversees all marketing strategy in addition to managing PGA Tour Superstores e-commerce business. He started his career building internet business strategies for BellSouth and Home Depot – establishing new business models at the dawn of the internet when brands were lobbying just to [...]


Get To Know: Dana Todd, CMO For Professional Services Company Aftermath

Dana Todd headshot Dana Todd serves as the Chief Marketing Officer for Aftermath, a national biohazard remediation company. Often referred to as a "crime scene cleanup" provider, Aftermath does large-scale dirty work, handling things like industrial accidents, homicides, hoarder cleaning and tear-gas removal. "It’s been quite a departure for me to move away from a long career in tech and internet marketing to an in-house role in a low-tech industry," said Todd, "But I’m enjoying the challenges and getting hands-on with print marketing again, my first love in advertising." Before joining Aftermath, Todd [...]


Get To Know: DTS Inc. CMO Kevin Doohan

Kevin Doohan headshot Serving as executive vice president and Chief Marketing Officer, Kevin Doohan oversees all marketing functions at DTS Inc., the premier audio solutions provider for high-definition entertainment experiences. In his role as CMO, Doohan manages brand and consumer marketing, product marketing, partner marketing, advertising and media, artist relations, public relations and corporate communications. Prior to joining DTS, Doohan was the executive vice president of marketing at Machinima, a leading video entertainment network. Doohan’s team led the evolution of the company from an entertainm [...]


Get To Know: Bigcommerce’s VP Of Marketing Kirsten Knipp

KirstenKnippHeadshot With more than twelve years of technology marketing experience, Kirsten Knipp serves as Bigcommerce's vice president of marketing, product marketing and brand. She and her team of brand, creative and product marketers are tasked with educating and empowering clients to build business dreams via their own online stores. Prior to joining Bigcommerce, Knipp held sales and marketing leadership roles at Solarwinds and HubSpot, where she led the creation of HubSpot's Inbound Conference, a massive industry event for marketing professionals. While earning her graduate degree from MIT Sloan's [...]


Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Caterpillar stacked screen shot Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar's "Stack" video generated over a million views within days of being released, making it a viral hit. "We've seen an incredible level of interest in this video," said Nicole Serena, the social media community manager for Caterpillar's global brand marketing d [...]


Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan

Ajit_Sivadasan Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts. Mr. Sivadasan's achievements with Lenovo over the past six years include driving significant increase in the firm's internet business from consumer and small to medium-sized businesses, driving penetration of the business into newer glo [...]


Get To Know: TRIS3CT Chief Creative Officer Chris Cancilla

Chris Cancilla headshot Chris Cancilla serves as the chief creative officer of Trisect, a Chicago-based ad agency working with leading brands like Kawasaki and Kimberly-Clark. Cancilla originally joined the agency in 2011 as its executive creative director. He was instrumental in delivering the agency’s signature Ninja 300 campaign while leading the creative team for Kawasaki. As chief creative officer, Cancilla is charged with expanding Trisect’s creative capabilities and reputation. For nearly 20 years, Cancilla has been creating breakthrough, award-winning creative campaigns that live across channels. Fl [...]


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