Get To Know interview series

Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys

arbys-featured Shortly into Sunday night's Grammy Awards show, Arby's social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy "social media war room," Martin composed the tweet that would snowball into Arby's biggest ever social media win to date. "When I saw so many people mentioning us in relation to the hat, I thought it was a great opportunity to jump into the conversation," said Martin, who was gracious enough to take [...]


Get To Know: VP & General Manager Of IAB’s Mobile Marketing Center Of Excellence

Anna Bager headshot3 Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau. The Mobile Center, an independently funded and staffed unit inside the IAB, is charged with driving the growth of the mobile marketing, advertising and media marketplace. Prior to joining the IAB, Bager led business intelligence at Ericsson Multimedia and was head of research at Ericsson’s business consulting unit. She has also served as the Research and Consulting Manager for IDC EMEA. In 2012 and 2013, Bager was named one of the "Top 20 Most P [...]


Get To Know: The CMO For Backupify

John Bigay-headshot As the Chief Marketing Officer for Backupify, a leading provider of backup and recovery solutions for Software-as-a-Service (SaaS) applications, John Bigay has more than 17 years of experience helping technology and digital media companies build their brands and grow their business. Prior to joining Backupify's executive team, Bigay served as a marketing and strategy consultant for a variety of organizations, from large consumer brands to tech startups. Previously, he was the CMO for Barefoot Books, where he led the publishing company’s expansion into digital content and social commerce. [...]


Get To Know: Bestselling Author & VaynerMedia CEO Gary Vaynerchuk

Gary's headshot As the CEO of VaynerMedia, Gary Vaynerchuk is a talented entrepreneur, a self-trained social media expert and a bestselling author. At eight-years old he was operating seven lemonade stands in his neighborhood and by age ten had moved onto selling baseball cards at local malls. In high school while working at his family-owned liquor store, Gary started reading The Wine Spectator and wine books, and realized collecting wine offered an allure similar to his previous hobby of collecting baseball cards. With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of hi [...]


Get To Know: Houghton Mifflin Harcourt’s CMO, John Dragoon

John K. Dragoon as Executive Vice President and Chief Marketing Officer HMH John Dragoon is the Executive Vice President and Chief Marketing Officer of Houghton Mifflin Harcourt. As the CMO of one of the world’s leading publishers and largest providers of pre-K-12 education solutions, Dragoon leads HMH’s product management, product marketing, field marketing, corporate marketing, marketing operations and consumer marketing. Before joining Houghton Mifflin Harcourt, Dragoon served as Chief Marketing Officer and Channel Chief of Novell from October 2003 through April 2011. While at Novell, he oversaw all aspects of the company’s marketing and partner programs. [...]


Get To Know: Cohn & Wolfe’s Executive Vice President & Digital Innovation Group Leader

Brooke Hovey headshot Brooke Hovey is an executive vice president at Cohn & Wolfe, where she leads the public relations firm’s Digital Innovation Group for the Americas. Based in Austin, Texas, Brooke is responsible for creating digital products and service offerings, recruiting and developing digital talent, serving as a digital thought leader and leading integrated marketing campaigns for a portfolio of top-tier clients. Brooke's experience spans various industries, including consumer products, retail, food and beverage, hospitality, and energy. Prior to being named Digital Innovation Group Leader, she s [...]


Get To Know: Travel Marketing Insider & VP At MMGY Global

Robert Patterson headshot With more than fifteen years of online marketing communications experience, Robert Patterson leads MMGY Global’s practices in content and social media marketing. Serving as the VP of Content and Social Strategy for MMGY, Robert helps consumers connect with travel brands and each other to inspire and share travel experiences. Prior to MMGY, Robert led digital strategy for an online travel agency. He has spearheaded social and digital strategy for MMGY clients such as the Lufthansa, Colorado Tourism Office, Marriott Resorts and many others. Robert is a thought leader in the travel industry [...]


Get To Know: AARP’s Vice President Of Social Strategy

Tammy Gordon AARP headshot Tammy Gordon is the Vice President of Social Communications for AARP. Since formally launching the department in 2010, she has expanded the team to nine full-time strategists and trained hundreds of staff and volunteers across the country. During her time with AARP, Gordon has cultivated a social network audience that includes more than two million, with a reach of more than one billion annually. This September, AARP launched a new YouTube series "Takei's Take" starring Internet sensation and former Star Trek cast member George Takei. The first show featuring Takei offering his take on G [...]


Get To Know: The Senior Director Of Digital Media For The Boston Celtics

celtics-basketball-nba-featured Last week, we launched our new "Get To Know" series with the Director of Digital Global Marketing and Social Media for one of America's favorite brands, Adam Kmiec of The Campbell Soup Company. Today we're delivering a one-on-one with the guy in charge of all digital, social and mobile marketing for the Boston Celtics. As the team's Senior Director of Digital Media, Peter Stringer crafts the strategy for all digital, social, mobile and video content platforms behind one of the most iconic professional sports organizations in the world. Joining the Boston Celtics in November of 200 [...]


Get To Know: The Campbell Soup Company’s Director Of Global Digital Marketing & Social Media

campbells-soup-featured Marketing Land strives to keep our readers informed and up-to-date on the news and events that impact our industry. Today, we're taking it one step further with the launch of our newest series, Marketing Land's "Get to Know..." column, where we introduce you to the top marketing executives from the world's leading brands. We couldn't be more happy to kick-off the series with the Director of Global Digital Marketing and Social Media from one of America's most cherished brands, The Campbell Soup Company. For 15 years, Adam Kmiec has worked for some of the most forward thinking organ [...]


Putting Facial Recognition Technology To Work For The Consumer: 5 Questions With Facedeals CEO

facedeals-featured Facial recognition technology has everyone in an uproar. Privacy advocates and consumers alike are fearful of its possible uses; but, one company believes the controversial technology can be a consumer's best friend, and has an app to prove it. Started in the "invention lab" of Redpepper advertising agency in Nashville, Tennessee, Facedeals has developed an app that uses facial recognition technology to deliver local, personalized deals straight to a user's smartphone. While the app is still in beta-testing, Facedeals CEO Dave McMullen says the company is looking to launch in multiple lo [...]


HomeAdvisor.com Rebrand Efforts Include Switching More Than 10 Million URLs

Branding After thoroughly researching the strength of its brand, home improvement company HomeAdvisor.com rebranded itself last year after 13 years as ServiceMagic. Narrowing the brand's focus on home improvement, repair and maintenance, the rebranding effort was a massive undertaking that included a broad set of corporate measures along with the decision to switch the company's URL to its new name. "We had 13 years of SEO equity in the ServiceMagic domain and ranked highly for organic search," said HomeAdvisor CEO Chris Terrill. But Terrill and his CTO Brandon Ridenour understood that the str [...]


Branding With Parallax Design: 5 Questions With The Minnesota Timberwolves

minn-timberwolves-featured A powerful -- and meaningful -- site design is more important than ever; it takes less than two-tenths of a second for an online visitor to form an opinion about a brand. Expectations to be entertained and involved by online media are only rising, and one way to captivate an audience is to use parallax design. What Is Parallax Design? Parallax scrolling in Web design provides a multimedia experience that layers images that move in different speeds, creating an illusion that you are interacting as you scroll.  The technique is used by media organizations and brands alike that want to tell an [...]


Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs

email-featured On May 29, Google began rolling out a newly designed Gmail inbox that includes five separate tabs to group emails. After the announcement on Google's official Gmail blog, users began seeing their emails sorted into three tabs - Primary, Social and Promotions - with the two additional tabs, Updates and Forums, available from the Configure inbox settings. According to Google, the new inbox organizes emails in a way that lets users, "...see what's new at a glance and decide which emails you want to read when." The new Gmail tabs sent a shock wave through the email marketing community. Would [...]


How To Win (More) Friends & Influence People: 5 Questions With Smiirl CEO Gauthier Nadaud

5-Questions-ML As more and more marketers take steps to integrate their social media efforts with in-store promotions, one company is helping businesses bring their Facebook popularity home. French startup Smiirl has designed a sleek Facebook fan counter called a Fliike that tabulates Facebook fans in real-time. Businesses can use the Fliike to show in-store traffic the number of fans following their Facebook page. Currently, Smiirl has made a limited edition of 500 Fliikes available for pre-order, scheduled to be delivered by November of this year. CEO Gauthier Naduad says companies will be able to or [...]


What It Takes To Sell Luxury Online: 5 Questions With Smart Furniture CEO T.J. Gentle

5-Questions-ML Starting with its flagship product SmartShelves, Smart Furniture has led the luxury furniture market with its pioneer Design on Demand model. By leveraging manufacturers with advanced design capabilities, Smart Furniture allows customers to build and order customized furniture online, without the usual wait that comes with customized furniture purchases. "We wanted to provide an easy way to use the Internet to build furniture," says Smart Furniture President and CEO T.J. Gentle, "And, we wanted our customer experience to be simple and fun." Now with more than 120 luxury furniture brands [...]


Human Demand Launches Retargeting Platform For Mobile App Developers

mobile-apps-featured Human Demand, a DSP and data management platform serving the mobile market exclusively, has launched a retargeting platform to help app developers re-engage users. Launched 18 months ago, the company has focused on giving mobile app developers control over and transparency into their customer acquisition campaigns on smartphones and tablets. About five months ago, Human Demand, began testing retargeting campaigns with existing customers to see if they could increase app usage and loyalty among app installs. The company says they are seeing engagement rates 2.5 to 3 times higher than stan [...]


How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens

pinterest-plate-kitchen-featured Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Generating more than a million repins, BHG's Blogger Recipes We Love board won the top spot for Pinterest board with the most repins. The Blogger Faves from BHG.com board claimed the No. 2 spot for most repins and No. 4 spot for most comments. The boards also ranked in the No. 2 and No. 3 positions for boards with the most likes. According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pintere [...]


GAN’s Closing May Push Retailers Toward Better Affilliate Advertising Results

affiliate-marketing With the announcement of Google Affiliate Network closing its doors in July, many retailers are being forced to find new alternatives for their affiliate advertising programs during the coming weeks. While such a major task may not be at the top of any marketers favorite things-to-do list, the move could result in improved numbers for retailers using GAN that have put off migrating to a new network. After speaking with two former GAN clients, both reported significant increases in their affiliate advertising revenue since migrating from Google. One Retailer's Story Matt Khalili, a marketi [...]


Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers

nasa-social-featured You think you have it tough when it comes to managing social media? Put yourselves in NASA's shoes -- or spacesuit -- for a moment: the agency has almost 500 different social media accounts spread across multiple social networks. Yes, 500. I get tired just thinking about the coordination effort involved. "If we tried to manage 500 social media accounts, we'd fail," says John Yembrick, NASA's Social Media Manager. "So, rather than do everything from one hub, many of those accounts are managed from NASA's 10 field centers. And each one works with the scientists, engineers and others tha [...]


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