Survey: 87 Percent Want “Do Not Track” To Elude Marketers

data-privacy-featured There's a massive gap between marketers' increasingly aggressive use of data and consumers' desire not to be tracked and targeted. This is not a new issue. However a new survey from social marketing firm Communispace underscores the chasm. The firm conducted an online consumer survey last year (n=8,343), with respondents from multiple countries. Most however (87 percent) were from the US. The overwhelming conclusion is that consumers care very much about privacy and are concerned about data-mining and tracking.  The most striking survey finding is that 87 percent would enable or clic [...]


Google France Home Page Now Carries Privacy Violation Notice, As Ordered

Google France notice As expected, the home page of Google France now carries a notification to users that Google was fined for privacy violations relating to the "unified" privacy policy change it made in 2012. A required link to the ruling against it might also be slowing the site of the French privacy agency. Notice Required For 2 Days Google is appealing the ruling made against it in January, which also carried a 150,000 euro fine (about $200,000). Google had asked that the requirement to post a notice be put on hold pending the appeal, but that was denied. Hence the notice going up now. The notice say [...]


Court Tells Google It Must Admit Privacy Penalty On Google France Home Page

google-privacy-200 Following the imposition of a fine by the French National Commission for Computing and Civil Liberties (CNIL) for violating consumer privacy, Google was ordered to post a statement on its French homepage that its privacy policy did not comply with French law: The Sanctions Committee ordered Google Inc. to publish a communiqué on this decision on the website https://www.google.fr, during 48 hours, within eight days as of the notification of the decision. This publicity measure is justified by the extent of Google’s data collection, as well as by the necessity to inform the persons conce [...]


Twitter Threatens Legal Action For More Transparency Around National Security Requests

Twitter logo In conjunction with the release of its latest transparency reports, Twitter announced today it was pressing the US Department of Justice for more transparency around national security requests, and is considering legal options to defend its First Amendment rights. Twitter applauded the agreement made last week between the Department of Justice and various communication providers allowing greater disclosure around national security requests in "very large" ranges, but said it wasn't enough: While this agreement is a step in the right direction, these ranges do not provide meaningful or suff [...]


Google Tries To Block Shaming Privacy Notification In France

google-privacy-200 Last month, Google was fined for violating French privacy rules with its “unified” privacy policy. The French National Commission for Computing and Civil Liberties (CNIL) had given Google and ultimatum to “fix” its privacy policy or be fined. Generally speaking, CNIL objects to the lack of specific notice to consumers about how their data are being used. However, Google takes the position that it's in full compliance with European privacy standards. It therefore declined to change anything to satisfy French regulators. Making good on its threat, CNIL imposed the maximum avail [...]


Consumer Watchdog Files FTC Complaint Over “Send To Anyone On Google+” Feature

consumerwatchdog Consumer Watchdog, the non-profit group that might more accurately be called "Google Watchdog," has filed a complaint with the FTC over Google's recent rollout of a feature that lets Gmail users contact Google+ users without knowing the recipient's email address. Google launched the "Send to Anyone on Google+" feature earlier this month, which lets anyone with a Gmail and Google+ account send messages to anyone else with Gmail and Google+ accounts. Google made the feature opt-out, meaning users that didn't want to potentially get messages from strangers via Gmail/Google+ had to turn it off [...]


Yahoo Makes Secure Search The Default

yahoo-new-logo-featured Yahoo has now joined Google in making all searches people do automatically go through a secure server, to help prevent eavesdropping by outsiders. Unlike Google, however, Yahoo has failed to make an important change to how "referrer" data is passed along, which will result in people thinking Yahoo Search has suddenly dropped in popularity. Yahoo.com Goes Secure The switch only seems to be happening on Yahoo.com, not on other Yahoo properties I've checked like Yahoo UK, Yahoo Germany, Yahoo France or Yahoo Japan. Yahoo did confirm to us that the switch happened but didn't clarify on exact [...]


Microsoft Calls For International Conference On Government Surveillance

online privacy Last week President Obama announced reforms to curb NSA domestic spying abuses. There was a range of reactions but many critics contend he didn't go far enough. The proposed reforms also probably don't help the tech industry very much. Perhaps feeling let down or skeptical that the US reforms will change much Microsoft's General Counsel Brad Smith is calling for an international conference on data privacy and government surveillance: While there is no substitute for American leadership and action on these issues, the time has come for a broader international discussion. We need an int [...]


Google Remarketing Ads Broke Canada Privacy Laws, Concedes To Revamp Ad Review System

Google legal Canada’s Office of the Privacy Commissioner has found Google in violation of Canada’s privacy rights for the use of sensitive health history in remarketing campaigns. The finding comes after an investigation spurred by a Canadian man who complained that his private health information was being used by Google to retarget him with ads for sleeep apnea devices after he visited sites with information about those devices. In the process of the investigation, Canada's privacy watchdog also found Google's automated ad review system to have "demonstrable shortcomings". As a result, Google has a [...]


Facebook Faces More Legal Action From Sponsored Stories: This Time For False Endorsements

facebook Yesterday, Facebook announced it is scrapping parts of its Sponsored Stories ad product -- the ads that show what other users "Like."  It turns out, the same day a Colorado man filed a class action suit claiming the ads were used for false endorsement. The suit alleges Facebook began showing ads that said "Tony DiTirro likes USA Today." DiTirro claims he never "Liked" USA Today's Facebook page or visit the USA Today website. DiTirro was tipped off about the ad by a friend, according to the filing. The suit claims Facebook "knowingly used [DiTirro's] likeness and Facebook profile to adve [...]


Google Faces Maximum Privacy Fine, Public Shaming In France

Google Europe legal With the NSA spying scandal and a brewing transatlantic privacy dispute in the background, Google was given the maximum fine, 150,000 euros (roughly $203,000), for violating French privacy rules with its "unified" privacy policy. The French privacy authority, the National Commission for Computing and Civil Liberties (CNIL), previously gave Google three months to change and "fix" its privacy policy or face the fine. Google maintained that it was in compliance with European privacy standards and declined to make any changes. As expected the company was penalized. The financial penalty wil [...]


Tech Leaders Join To Demand “Global Surveillance Reform”

privacy-security-online-computer Major US tech companies have joined together to urge the US government and the governments of other countries to limit internet-based spying on individuals and to promote new legal frameworks to resolve related international issues. The group is demanding "global government surveillance reform." The companies are Google, Apple, Microsoft, Facebook, Yahoo, AOL and Twitter. Others will likely follow their lead and join the effort. The group drafted an open letter to President Obama and Congress and set forth principles that they would like to see guide policy development. Here's the bulk [...]


Dutch Data Protection Authority Says Google’s Privacy Policy Breaks Privacy Laws

google-europe-featured A statement released yesterday by the Dutch Data Protection Authority (DPA) claims Google's privacy policy is in breach of the Dutch data protection act. According to the statement: Google combines the personal data from Internet users that are collected by all kinds of different Google services, without adequately informing the users in advance and without asking for their consent...On top of that, Google does not offer users any (prior) options to consent to or reject the examined data processing activities. "Google spins an invisible web of our personal data, without our consent. And that [...]


EU Privacy Complaint Takes Aim At Google’s ‘Shared Endorsements’ Ad Content

Google Europe legal Privacy advocate Simon Davies has filed a formal privacy complaint in 14 European countries against Google's expanded "Shared Endorsements" ad program. The "Privacy Surgeon," as Davies calls himself, lodged the complaint today with data protection regulators in Norway, Sweden, Czech Republic, Denmark, France, Spain, Italy, Slovenia, Austria, Belgium, Germany, Lithuania, Netherlands and Poland. The complaint argues that Google's Shared Endorsements violates a range of specific provisions of the "Article 29" data protection rules and that the opt-out aspect places too much of a burden on c [...]


German Court: Google Privacy Policy Violates Consumer Rights

google-privacy-200 A German court has ruled that Google's integrated privacy policy violates its national data protection law, according to a report from IDG news service. Google has had trouble and been criticized in Europe since consolidating its many privacy policies into one in March 2012. Google has maintained that its unified privacy policy, which allows the company to combine data sets across Google properties, benefits consumers because it's simpler than having numerous, independent privacy policies. European governments have repeatedly asked for clarifications, additional information and more recently [...]


Nearly $40 Million Later, Google Ends “Cookiegate” Scandal

google-building-featured The Wall Street Journal reported earlier today Google will pay $17 million "to settle allegations brought by 37 states and the District of Columbia that it placed unauthorized tracking 'cookies' on Web browsers in 2011 and 2012." That $17 million, combined with the $22.5 million Google paid as part of a Federal Trade Commission (FTC) settlement over the same claims, brings to nearly $40 million the amount the company has forked over to resolve "Cookiegate." In February 2012 the Wall Street Journal initially reported that Google and a couple of other ad networks, including Gannett’s Poin [...]


Facebook’s Recent Privacy Policy Updates Take Effect Today

Facebook-Home-Logo Facebook's controversial privacy policy updates -- announced back in August -- are taking effect today. In a blog post today, the company goes out of its way to explain that the update doesn't change Facebook's advertising policies, it only changed the language in Facebook's official policy documents. One of the controversial word changes, however, has been removed -- a sentence related to minors and their parents. The language said that Facebook was assuming parental consent of the company's potential use of personal information in connection with sponsored content. In today's announcem [...]


New TCPA Guidelines: What Do They Mean For Mobile Marketing?

fcc-logo By now, you have likely noticed that everyone is talking (and texting) about the amendments to the Telephone Consumer Protection Act (TCPA) -- the same legislation that spawned the "Do Not Call" registry. But the news isn't exactly new. In fact, the TCPA guidelines were amended by the FCC in early 2012; but, they just went into effect on October 16, 2013. So why should we be concerned? While the guidelines encompass telephone solicitations as well as messaging, this article will focus on the impact of these changes to mobile marketers in particular. We will cover: The changes to the exist [...]


Google Quietly Testing Offline Store Visits Tracking

smartphone-map-checkin Last month Google announced a program called "Estimated Total Conversions." That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population. The offline component of conversion tracking wasn't supposed to begin until 2014. However, according to a report in Digiday, Google is currently experimenting with tracking offline store visits, using smartphone location, and trying to connect that back to mobile ad exposures: Google is beta-testing [...]


Indoor Location Companies Announce Consumer Privacy Rules

online privacy Most major US retailers are employing or testing some form of location-based, indoor analytics. Using WiFi and in some cases other technologies, such as closed-circuit cameras or bluetooth beacons, retailers can now tell when and where shoppers went in their stores. There's a ton of valuable information that has never been available before: where consumers spent time in stores and for how long, their paths through the store, whether a display impacted purchases, the relationship between staffing levels and purchase activity and so on. These insights are possible because a critical mass o [...]


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