Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of Why Details Matter

Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts on behalf of Microsoft's Internet Explorer. TechCrunch founder, Michael Arrington, posted a solicitation from advocate marketing agency, Socialchorus, to: "collaborate on a sponsored post opportunity for Internet Explorer... If you accept our invitation to work on this program, we would like for you to write a blog post by July 10th, in addition to sharing links to the new Internet Explorer across your social channels. Compensation for this post is availabl [...]


With Content Marketing, Link Building is Obsolete… Right?

Link Building is Obsolete It seems that every day a new blog post is published claiming that link building is dead. It makes for a great headline, but it’s just not true. In fact, it's very much alive, and will be for the foreseeable future. Unfortunately, the content marketing purists who preach the "build it and they will come" methodology are setting themselves and their audience up for failure. When I get asked about whether a business should continue with link building in the future, I usually say, "Your competitor would love it if you stopped building links to your content." Don't get me wrong -- I am [...]


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