Infographic: 10 Years Of LinkedIn

To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You'll find it here: LinkedIn Celebrates 10 years of Brand Relationships. LinkedIn also created an interactive "gallery" timeline that offers a brief history of the service. [...]


Celebrating A Decade’s Worth Of Professional Networking On Linkedin

On the heels of announcing record level financial results and member engagement numbers for the first quarter of 2013, Linkedin is celebrating their 10th anniversary with more than 3,700 employees and 225 million members worldwide. Started in May of 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant, the founders initially set their goal on growing their member base to make Linkedin a valuable site for searching and networking with other professionals. According to an interview in June 2009 on CNN Money, Hoffman admitted that the first challenge for Link [...]


LinkedIn Beats Expectations With A $327 Million Q1, But Stock Declines After-Hours

LinkedIn reported Q1 2013 results this afternoon. With revenue of $324.7 million, the company beat consensus Wall Street expectations. Revenue for the same period last year was $188.5 million. The US market was responsible for 62 percent of the total, while international revenues were 38 percent. Net income was $22.6 million vs. $5 million in Q1 2012. Non-GAAP income was $52.4 million. The company said it now has 225 million users. Here are the revenue generating products from LinkedIn and the corresponding figures: Talent Solutions: Revenue from Talent Solutions products totaled $18 [...]


LinkedIn Steps Back From HTML5 & Launches New Native Apps For iOS & Android

Nearly one year ago LinkedIn announced a new app that took a different route than other larger companies and was built around the mobile web. Well, a new LinkedIn app has been released that is built natively. The new all is designed for "the Everyday Professional," and focuses in more closely on the LinkedIn stream. One of the most noticeable changes is the design tweaks that feature large images and a streamlined layout. Thanks to the native build users can swipe sideways to view more information  go back to the last location and even change customize the app to their own liking. [...]


LinkedIn Company Page Bugs; Fixes Coming Soon

Have you been having trouble with your LinkedIn company page?  There have been two bugs these past few weeks that have impacted the visibility and potential traffic you may be getting from LinkedIn, especially from your company page. Posted Links Pointing To Error Pages The first problem we encountered a few weeks ago was that links posted to our company page were all pointing to error pages. We created a workaround by adding the link in the headline; however, it's discouraging to not have your company profile page work properly. According to LinkedIn, this issue should be resolved by th [...]


Hewlett-Packard Is First Company With 1 Million Followers On LinkedIn

LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, and LinkedIn followed up today with its own announcement, and more background on how and why HP uses the social network. The company has benefitted from LinkedIn's follow button, which rolled out about a year ago and let companies grow their fan bases similarly to how they do on Facebook and Twitter. LinkedIn also says that HP used targeted Follow Ads to add about 300,000 followers over a two-month span. "LinkedIn has been critical for [...]


Something Has Changed At LinkedIn

If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base. Many business owners and marketers are still thinking about LinkedIn as it was a year ago – a nice place to get a backlink for the business and a great place to build up one’s own personal brand. Surprise! Things Have Changed If you haven’t been paying a [...]


LinkedIn Answers To Close On January 31

LinkedIn spent most of 2012 introducing new products and features, but 2013 is starting with news that one of them is going away. In an email to members, the company says it's going to close down LinkedIn Answers as of January 31st. The Q&A section of the site apparently wasn't driving user engagement, and the email sent to members says LinkedIn plans to focus on "more engaging ways to share" across the site: "... we evaluated how our current products and features are being used. To ensure we focus on building the best products, we'll be retiring LinkedIn Answers on January 31 and i [...]


LinkedIn Doubles Its Size Since 2011, Now Over 200 Million Members

Just a few years ago, LinkedIn was celebrating their monumental growth to 100 million professionals. Well today, less than two years later, LinkedIn has doubled in size -- hitting 200 million members. They accomplished this thanks to professionals from more than 200 countries & territories and 19 languages from across the world. In conjunction with the milestone, LinkedIn has launched an infographic that breaks down top industries, members and locations within LinkedIn. For more information see the official LinkedIn blog post . Image courtesy of LinkedIn [...]


LinkedIn Opens Up Ad Interface With New API Program

LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API, partners like Adobe, Bizo and Unified can leverage the LinkedIn Ad tools to supplement their social offerings. The new API will allow developers to build their own custom tools and solutions to help get the most of out LinkedIn Ads. With the large variety of targeting variables, this is a long time coming to heavy LinkedIn advertisers. The new API will make the ad testing processes automated and much more manageable. LinkedIn also gave the following st [...]


LinkedIn’s Big Q3: $252M Revenue (Up 81 Percent YoY) With 187 Million Members Total

LinkedIn sailed past Wall Street estimates with its just-announced Q3 earnings. The company is reporting $252 million in revenue for the quarter, an 81 percent jump from Q3 of 2011. Net income was $2.3 million, compared to a loss of $1.6 million a year ago. And the company's earnings-per-share was 22 cents, double the 11 cent EPS that analysts expected. With this quarter's gains, LinkedIn also raised its expected revenue range upward to $939-$944 million from the prior range of $915-$925 million. Revenues in all three product lines were up significantly in the quarter: Talen [...]


Now Playing: Video Ads Arrive On LinkedIn

A new ad type can now be found across LinkedIn's self-service platform, video ads. LinkedIn Ads users will be able to run a video ad within the standard  300 x 250 px ad location and tie in their YouTube videos and tracking as well. Once a user clicks on a video ad (like the "Announcing: Video Ads" unit above) the video will open up and play across the the entire 300 x 250 px unit. Once an ad runs, users will be able to easily click through to view more content, just like the current ads. LinkedIn advertisers will be able to purchase the video ads using a variety of display types i [...]


New LinkedIn Profile Lets Users Visualize Relationships & Gain Better Insights

LinkedIn has been been updating, enhancing and redesigning ferociously over the past few months. Now, the most common page, the profile page,  is receiving a facelift. Changes to the page will allow for easier editing, better visualizations with a unified design. The first thing that most users will note is the clean, streamlined design. With subtle colors, larger images & better segmentation, the new look will be easy on the eyes of LinkenIn users. One interesting element is the noted push towards user activity with large update boxes featured directly on the profile page. Thi [...]


LinkedIn Company Pages Receive A Slick, “Timeline-y” Upgrade

A small number of company pages saw a fresh new format during a limited test. Today, all 200 million company pages are receiving the same treatment. The update was officially pushed out this morning and the new pages will show to all users. The pages didn't just get a new look, but also some new features. The most dramatic may well be the Timeline Photo/Google+ Cover Photo/Twitter Header Photo like image on each page. The 646 px by 220px image takes up a large chunk of real estate and adds flair to the page. Another crucial addition are Featured Updates, which allows users to [...]


Now You Can Follow LinkedIn Influencers, No Connection Required

For the first eight years of its existence LinkedIn has been about connecting people. Over the last 18 months LinkedIn has begun to offer more content matching services thanks to the addition of LinkedIn Today. A new feature being released today, the ability to follow key LinkedIn influencers, will help bring even more content to LinkedIn. A select group of 150 influencers will be upgraded to the new LinkedIn and will be given the ability to create longer form posts that can include rich media. Some of these influencers include Barack Obama, Tim Robbins, Richard Branson, Mitt Romney, Tim O [...]


Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements

Traditionally LinkedIn members were evaluated based on the personal written recommendations given to them by their connections. As of today, the posting of thoughtful personalized recommendations may be on the decline thanks to new one-click LinkedIn Endorsements. This new approach appears to target the rise of social influence monitoring sites like Klout and Kred. Instead of the occasional long-form detailed feedback, endorsements are one-click, instant  approvals. The abbreviated new endorsements can be made for each user on a specific skill or areas of expertise. Endorsements are the [...]


Social Network Demographics: Pew Study Shows Who Uses Facebook, Twitter, Pinterest & Others

There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for business people. Facebook has a lot of older Americans. Pinterest is for girls. That's the conventional wisdom. (And just this week, a local friend of mine -- a guy -- gave me a hard time when he found that I have a Pinterest account. I'm very comfortable with that.) But are the stereotypes true? In a report issued this week that's ostensibly about social photo/video sharing activities, the Pew Research Center’s Internet & American Life Project also shared its latest social n [...]


LinkedIn Redesigns Company Pages

LinkedIn announced they have made a major design revamp to the company pages. Company pages are special landing pages within LinkedIn that add more information about the companies people work at. The redesign is aimed to give the company pages a much more professional look and provide clearer and better information about the company. Here is the outline of changes for members versus companies: For Members: The new streamlined design makes it easier for you to find exactly what you are looking for, whether it’s company news and information, career opportunities, products and s [...]


LinkedIn Debuts Real-Time Activity Notifications

Following in the footsteps of Facebook and Google+ (and Twitter to a lesser degree), LinkedIn has announced new activity notifications that will appear in real-time as users are active on the site. The notifications will show when someone comments or likes your LinkedIn updates, when you get new inMail, when a successful connection request happens, when someone views your profile and more. You'll see the notifications via new envelope and flag icons in the top of the LinkedIn header banner. Here's how it looks from LinkedIn's sample image: The notifications are just rolling out now, [...]


Survey: Facebook Best For B2C Sales and Leads; LinkedIn For B2B

A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while LinkedIn does well for the business-to-business marketer. Twitter comes in as a strong second place winner for B2C leads. The data comes from the 2012 State Of Digital Marketing report from WebMarketing123, a California-based digital marketing agency. It's the second year for the report, which surveys over 500 US marketers, including companies like Sony, GE, Bose and FedEx. Sales & Leads From Social Media Sites Part of the survey asked which social [...]


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