LinkedIn Business Users Not Happy With Move To Eliminate Product And Services Pages

nike_link LinkedIn's plan to discontinue Product and Services pages on company pages, effective April 14, has raised the hackles of vocal group on the network's help forum. LinkedIn, which announced the change via email last month, suggests that companies focus their efforts on posting updates from their accounts, noting that such posts are more apt to reach followers feeds, or creating Showcase pages. Showcase pages, LinkedIn says, are designed to highlight a particular brand or product. They give customers the ability to follow the Showcase page, and therefore receive updates about the focus [...]

LinkedIn Releases Content Shock And Awe

Linkedin Releases Content Shock and Awe: The-Announcement With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to as content shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. However, in February, when LinkedIn announced that eventually all members will be able to publish content on their publishing platform, the idea of content shock gained more steam. With more than 277 million members, will the ability to post conten [...]

How To Use LinkedIn Company Pages For Search, Social & Reputation Management

Use LinkedIn Signal We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true -- and I highly encourage my clients to maintain active pages for their businesses on social networking sites -- it's also worth discussing the inherent value in simply being present. I used to think LinkedIn was only useful to job seekers and head hunters. So naïve. I also used to deny the fact that LinkedIn was a form of social media. Silly girl. For any business, LinkedIn provides a mountain of opportunity for maximizing a [...]

LinkedIn Becomes Only American Social Network In China With Launch Of Simplified Chinese Beta

LinkedIn-SimpleChinese Yesterday, LinkedIn was able to do something that Facebook, Twitter and Google haven't -- launch a beta Chinese social site dubbed "领英". The professional network has been active to Chinese users for more than a decade now, but the Simplified Chinese site will be the first foray into capturing the masses of the Chinese professional population. LinkedIn hopes that this China-focused plan will bring 140 million new professionals onto the service. The current number of Chinese citizens using the English language site is only 4 million users. The additional hundred-plus million would hav [...]

LinkedIn’s Long Form Professional Publishing Tools Opens To All Members

linkedin-featured Since launch in 2012, LinkedIn's dynamic publishing platform has been aimed toward top societal influencers like Richard Branson, Tony Robbins and Bill Gates. Today, LinkedIn is opening their publishing platform to all users so they can publish long-form original content. The program to date has been very successful with Influencer posts seen by 31,000 professionals on average. With the new open publishing platform, a user can author a long-form post that will help them increase their overall awareness through their original content. Once a post is created, it will become part of their prof [...]

LinkedIn To Close Controversial “Intro” Service, Plus Slidecast & More

linkedin-featured LinkedIn is the latest tech company to adopt the "more wood behind fewer arrows" approach to its product lineup. The company announced today that it'll soon shut down LinkedIn Intro and Slidecast later this year. Deep Nishar, the SVP of Products and User Experience, says LinkedIn is going to focus on "doing fewer things better." This year, LinkedIn is committing to the concept of focus more than ever. We are making large, long-term investments on a few big bets, and in order to ensure their success, we need to concentrate on fewer things. Intro will shut down one month from today -- M [...]

LinkedIn Paid Ads: A Beginner’s Guide

LinkedIn Logo There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we'll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run a campaign on LinkedIn? If not, you are hardly alone. LinkedIn's self-service ad platform often gets overlooked by today's marketers and media planners. This could be due to a number of misconceptions or challenges such as: LinkedIn is not a typical social n [...]

Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]

Marketer Buzzword Bingo: Here Are The Most Common LinkedIn Profile Adjectives

bingo-game-featured Set yourself apart! Be unique! Those are two of the most commonly suggested tactics for getting a job in a crowded marketplace. But if you're using words like "responsible," "strategic" and "creative" on your LinkedIn profile, you actually look like every other marketer out there. LinkedIn has shared a few lists of the most overused profile buzzwords of 2013, and those three words are the ones that'll win you a game of marketer profile buzzword bingo. They're the most common words on the profiles of LinkedIn members that identify themselves as marketers. Here's the full Top 10 Overuse [...]

Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work

GlassDoor Best Places to Work Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the 50 best places to work overall for companies with 1,000 or more employees, 22 are tech companies. Four of the tech companies on the list are making their first appearance this year, including Twitter's high-ranking debut at No. 2. For top tech employers, Twitter's No 1. ranking is followed by Linkedin at No [...]

Companies On LinkedIn Can Now Use Showcase Pages To Segment Content By Brand Or Business Line

linkedin-featured Today, Linkedin launched a new way for companies with a presence on the site to share content. According to the announcement, Linkedin's new Showcase Pages allow companies to build, "dedicated pages for their more prominent brands, businesses and initiatives." Linkedin says its new Showcase Pages take Company Pages one step further, offering businesses the opportunity to segment content for specific audiences. Created by the Company Page administrator, Showcase Pages work in the same way as Company Pages, with Linkedin members able to follow the pages and receive page updates via their Link [...]

LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million

linkedin-icon LinkedIn reported a strong Q3 2013 today, with revenue up 56 percent year-over-year to $393 million and earnings-per-share of 39 cents. Both figures are higher than analysts expected. The company also reported that it now has more than 259 million members, a 38 percent increase Y-O-Y. In a prepared statement, CEO Jeff Weiner said, "increased member growth and engagement helped drive strong financial results in the third quarter." LinkedIn also announced that its recently launched University Pages already number more than 1,500 and have been created in more than 60 countries. The [...]

LinkedIn Sets The Record Straight: No, They Do Not “Break Into” Users’ Email Accounts

linkedin-featured Over the weekend the blogosphere  was abuzz about a class action lawsuit brought against LinkedIn. The lawsuit claims that LinkedIn is improperly accessing user email information and sending unauthorized emails on their behalf to help with their overall growth strategy. The lawsuit claims that LinkedIn is actually "breaking into" user accounts: "The wrongful conduct by LinkedIn that is the subject of this complaint arises from Linkedln's practice of breaking into its users' third party email accounts, downloading email addresses that appear in the account, and then sending out multiple re [...]

Buffer Introduces Posting To LinkedIn Company Pages

buffer-icon Buffer announced it has added LinkedIn company pages to the list of social network types integrated into its sharing platform. The company already enables social posting and scheduling to LinkedIn groups and LinkedIn profiles. The news comes just weeks after the company added Google+ business pages to its platform as the company steps up its challenge to the competition, namely HootSuite. Buffer users can now connect their LinkedIn company pages to their Buffer accounts and begin scheduling posts starting today. [...]

Alumni, Careers, Majors & More: LinkedIn Releases University Pages

Alumni As of today, LinkedIn will no longer simply be about professionals. It will now cover the full path from student, to college to their post-degree careers. LinkedIn has launched new University pages and an Education section geared to helping students find colleges, view majors, and peak at alumni professions. These new university pages will help students make the right decision on schooling and will allow bolster the communication from universities to students. Here is some of the functionality of this new format: School Updates & Engagement The pages will allow schools to make [...]

LinkedIn Releases Company Page API For Posting And Analytics

linkedin-icon LinkedIn took another step toward targeting brands today, announcing the Company Page API and providing marketers more options to manage and measure their Company Page presence on LinkedIn. Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up the API, any third-party social management tools has the option to integrate Linkedin Company Page posting and analytics. To learn more about the API and the Social Media Management Partner Program here. You can also check out an overview [...]

LinkedIn Earned $363.7 Million In 2Q 2013, Up 59% Compared To Same Time Last Year

linkedin-featured Today, LinkedIn released its financial results for last quarter, showing the company had earned $363.7 million in revenue during the second quarter of 2013, an increase of 59 percent compared to Q2 2012. LinkedIn's 2013 second quarter revenue earnings were split between the following three product segments: Talent Solutions accounted for 56 percent of second quarter revenue, earning $205.1 million. Marketing Solutions accounted for 24 percent, generating $85.6 million. And, Premium Subscriptions accounted for 20 percent, totaling $73 million. "Accelerated member growth and strong [...]

Gather Page Insights & Data With LinkedIn Company Page Analytics

linkedin-featured The quest to improve and enhance LinkedIn's company pages continues. Last week admins finally gained the ability to act as their own brand, and today they'll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook's Insights product with stats, competitors, profiling and demographics. [youtube][/youtube] Key features of the new Company Page analytics include: Access to see the overall performance, key metrics and engagement of all updates in one location Ability to measure agai [...]

Daily Show Slams LinkedIn: “You Seem To Have Monetized Irritating People!”

dailyshow-oliver The Daily Show has aimed its comedic barbs at some of the biggest tech/marketing players over the years (like Google, Google+, Facebook, Instagram and Google Glass), and last night LinkedIn had its turn in the unflattering-but-funny spotlight. John Oliver, who's subbing in as host for Jon Stewart, went on a rant about getting too many LinkedIn emails. He mouthed his "unsubscribe" command, told LinkedIn to leave him alone and then ended his rant with the classic line, "You seem to have monetized irritating people!" It happened during a segment about the ongoing privacy/NSA/PRISM debate. T [...]

LinkedIn Rolls-Out Sponsored Updates Ad Program To All Companies

linkedin-featured LinkedIn announced today that Sponsored Updates are rolling out to companies with a LinkedIn account representative. By the end of the month administrators of all 3 million Company Pages will have access to LinkedIn Sponsored Updates. Billed as "content marketing in the world's only professional feed," Sponsored Updates allow companies to pay to promote their content to specific audiences on LinkedIn -- in the same spirit as Sponsored Posts on Twitter and Promote Page Posts on Facebook. Sponsored Updates has been running in pilot mode since January with a handful of companies including Adobe, [...]

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