LinkedIn To Acquire Bizo In A Deal Valued At $175 Million

Linkedin Logo In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B marketing technology provider. According to the announcement, the deal is valued at approximately $175 million. Founded in 2008 by Russell Glass, Bryan Burdick, Donnie Flood, Mark Dye, Lee Byrne and Yonatan Stern, Bizo provides measurable display and social ad programs built for B2B audiences. According to LinkedIn: B2B marketers use Bizo to target prospects within professional segments, and nurture them at every stage of their sales and marketing f [...]

Soon Your LinkedIn Profile Will Look More Like Your Facebook Page

linkedin LinkedIn announced today that it's making a major design change to user profiles, going with a large cover photo, a feature common to Facebook, Google+ and Twitter. The feature is only available to premium users for now; LinkedIn said it will be available for all users in a few months. The ability to add cover photos seems natural -- if not overdue -- for LinkedIn, considering that many people use it as an online resume. The network also announced several more enhancements for premium users (rates start at $10 a month): A keyword suggestion unit to help improve your profile and o [...]

Optimize LinkedIn Like A Pro To Boost Your Personal Brand

LinkedIn-Connections As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can add to the conversation in your area of expertise. Together, these pieces of the story paint a picture of your personal brand -- a brand you create and grow over time as you move forward in your career whether you lead companies or join them. Today, one of the most viable places to tell that story online is LinkedIn. With more than 259 million members, professionals of all levels are connecting, sharing content and finding new business opportunities each day [...]

Global Enhancements Land On LinkedIn: Company Pages Can Now Target By Language & Create Personalized Page Feeds

linkedin-featured Those international companies leveraging LinkedIn can breathe a sigh of relief today. New features from LinkedIn will now make targeting much more intuitive with more firepower. Companies now have the ability to choose the language preference that they'd like to target. This means that a US company with a large Spanish speaking Mexican following can post updates specifically for these users with the new "Target by Language" option. The same goes for 21 other supported languages. This means more targeted verbiage, the ability to maintain less pages (a page for each language is no longer [...]

LinkedIn Beats The Street With $473.2MM In Q1 Revenue

linkedin-featured Yesterday, professional networking site (and now content publishing platform) LinkedIn announced Q1 revenues of $473.2 million. That was up 46 percent from last year. Topline revenue and earnings per share slightly beat consensus analyst estimates. Its guidance disappointed some, however, and shares fell yesterday in after-hours trading. The company has three primary revenue streams: premium subscriptions, marketing solutions (display ads and sponsorships) and talent solutions (for recruiters), where it still makes most of its money. Below is the discussion of their relative performan [...]

On An International And Mobile Push, LinkedIn Passes 300 Million Users

linkedintopper LinkedIn announced today that it has more than 300 million users, 100 million in the United States. "While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce," Deep Nishar, LinkedIn senior vice president for products and user experience, wrote in a blog post. LinkedIn has been making a push for more international users this year, most notably by launching a beta site in Simplified Chinese in February. The results from the effort to woo China's 140 million pr [...]

LinkedIn Business Users Not Happy With Move To Eliminate Product And Services Pages

nike_link LinkedIn's plan to discontinue Product and Services pages on company pages, effective April 14, has raised the hackles of vocal group on the network's help forum. LinkedIn, which announced the change via email last month, suggests that companies focus their efforts on posting updates from their accounts, noting that such posts are more apt to reach followers feeds, or creating Showcase pages. Showcase pages, LinkedIn says, are designed to highlight a particular brand or product. They give customers the ability to follow the Showcase page, and therefore receive updates about the focus [...]

LinkedIn Releases Content Shock And Awe

Linkedin Releases Content Shock and Awe: The-Announcement With the rise of content marketing and the amount of content published daily always increasing, some marketers predict that eventually, the content bubble will burst. This notion, referred to as content shock, assumes that someday, there will simply be too much content to consume. I personally disagree with this sentiment for a number of reasons. However, in February, when LinkedIn announced that eventually all members will be able to publish content on their publishing platform, the idea of content shock gained more steam. With more than 277 million members, will the ability to post conten [...]

How To Use LinkedIn Company Pages For Search, Social & Reputation Management

Use LinkedIn Signal We social media marketers frequently preach that simply having a profile on social sites like Facebook and LinkedIn is not enough to be successful. While this is true -- and I highly encourage my clients to maintain active pages for their businesses on social networking sites -- it's also worth discussing the inherent value in simply being present. I used to think LinkedIn was only useful to job seekers and head hunters. So naïve. I also used to deny the fact that LinkedIn was a form of social media. Silly girl. For any business, LinkedIn provides a mountain of opportunity for maximizing a [...]

LinkedIn Becomes Only American Social Network In China With Launch Of Simplified Chinese Beta

LinkedIn-SimpleChinese Yesterday, LinkedIn was able to do something that Facebook, Twitter and Google haven't -- launch a beta Chinese social site dubbed "领英". The professional network has been active to Chinese users for more than a decade now, but the Simplified Chinese site will be the first foray into capturing the masses of the Chinese professional population. LinkedIn hopes that this China-focused plan will bring 140 million new professionals onto the service. The current number of Chinese citizens using the English language site is only 4 million users. The additional hundred-plus million would hav [...]

LinkedIn’s Long Form Professional Publishing Tools Opens To All Members

linkedin-featured Since launch in 2012, LinkedIn's dynamic publishing platform has been aimed toward top societal influencers like Richard Branson, Tony Robbins and Bill Gates. Today, LinkedIn is opening their publishing platform to all users so they can publish long-form original content. The program to date has been very successful with Influencer posts seen by 31,000 professionals on average. With the new open publishing platform, a user can author a long-form post that will help them increase their overall awareness through their original content. Once a post is created, it will become part of their prof [...]

LinkedIn To Close Controversial “Intro” Service, Plus Slidecast & More

linkedin-featured LinkedIn is the latest tech company to adopt the "more wood behind fewer arrows" approach to its product lineup. The company announced today that it'll soon shut down LinkedIn Intro and Slidecast later this year. Deep Nishar, the SVP of Products and User Experience, says LinkedIn is going to focus on "doing fewer things better." This year, LinkedIn is committing to the concept of focus more than ever. We are making large, long-term investments on a few big bets, and in order to ensure their success, we need to concentrate on fewer things. Intro will shut down one month from today -- M [...]

LinkedIn Paid Ads: A Beginner’s Guide

LinkedIn Logo There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we'll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run a campaign on LinkedIn? If not, you are hardly alone. LinkedIn's self-service ad platform often gets overlooked by today's marketers and media planners. This could be due to a number of misconceptions or challenges such as: LinkedIn is not a typical social n [...]

Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks

social-network-data-featured According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be "diversifying" their social media usage. According to new Pew survey findings out this morning, "42 percent of online adults use two or more [  ] social networks." Among those who use only one network, Facebook is the still overwhelming favorite (84 percent). Source: Pew Internet & American Life Project (2013)  Pew looked primarily at th [...]

Marketer Buzzword Bingo: Here Are The Most Common LinkedIn Profile Adjectives

bingo-game-featured Set yourself apart! Be unique! Those are two of the most commonly suggested tactics for getting a job in a crowded marketplace. But if you're using words like "responsible," "strategic" and "creative" on your LinkedIn profile, you actually look like every other marketer out there. LinkedIn has shared a few lists of the most overused profile buzzwords of 2013, and those three words are the ones that'll win you a game of marketer profile buzzword bingo. They're the most common words on the profiles of LinkedIn members that identify themselves as marketers. Here's the full Top 10 Overuse [...]

Twitter Voted #1 Top Tech Employer & Ranks 2nd On List Of 50 Best Places To Work

GlassDoor Best Places to Work Glassdoor has released its list of the 50 Best Places to Work, along with a list of the Top Tech Companies to Work for in 2014. According to the announcement, Twitter ranks high on both lists, voted No. 2 for the Best Places to Work overall, and No. 1 for top tech employers. Among the 50 best places to work overall for companies with 1,000 or more employees, 22 are tech companies. Four of the tech companies on the list are making their first appearance this year, including Twitter's high-ranking debut at No. 2. For top tech employers, Twitter's No 1. ranking is followed by Linkedin at No [...]

Companies On LinkedIn Can Now Use Showcase Pages To Segment Content By Brand Or Business Line

linkedin-featured Today, Linkedin launched a new way for companies with a presence on the site to share content. According to the announcement, Linkedin's new Showcase Pages allow companies to build, "dedicated pages for their more prominent brands, businesses and initiatives." Linkedin says its new Showcase Pages take Company Pages one step further, offering businesses the opportunity to segment content for specific audiences. Created by the Company Page administrator, Showcase Pages work in the same way as Company Pages, with Linkedin members able to follow the pages and receive page updates via their Link [...]

LinkedIn Reports Q3 2013 Revenue Of $393M, Membership Up To 259 Million

linkedin-icon LinkedIn reported a strong Q3 2013 today, with revenue up 56 percent year-over-year to $393 million and earnings-per-share of 39 cents. Both figures are higher than analysts expected. The company also reported that it now has more than 259 million members, a 38 percent increase Y-O-Y. In a prepared statement, CEO Jeff Weiner said, "increased member growth and engagement helped drive strong financial results in the third quarter." LinkedIn also announced that its recently launched University Pages already number more than 1,500 and have been created in more than 60 countries. The [...]

LinkedIn Sets The Record Straight: No, They Do Not “Break Into” Users’ Email Accounts

linkedin-featured Over the weekend the blogosphere  was abuzz about a class action lawsuit brought against LinkedIn. The lawsuit claims that LinkedIn is improperly accessing user email information and sending unauthorized emails on their behalf to help with their overall growth strategy. The lawsuit claims that LinkedIn is actually "breaking into" user accounts: "The wrongful conduct by LinkedIn that is the subject of this complaint arises from Linkedln's practice of breaking into its users' third party email accounts, downloading email addresses that appear in the account, and then sending out multiple re [...]

Buffer Introduces Posting To LinkedIn Company Pages

buffer-icon Buffer announced it has added LinkedIn company pages to the list of social network types integrated into its sharing platform. The company already enables social posting and scheduling to LinkedIn groups and LinkedIn profiles. The news comes just weeks after the company added Google+ business pages to its platform as the company steps up its challenge to the competition, namely HootSuite. Buffer users can now connect their LinkedIn company pages to their Buffer accounts and begin scheduling posts starting today. [...]

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!