LinkedIn Releases Company Page API For Posting And Analytics

linkedin-icon LinkedIn took another step toward targeting brands today, announcing the Company Page API and providing marketers more options to manage and measure their Company Page presence on LinkedIn. Some social partners have had access to post to LinkedIn Company pages for over a month now, including Hootsuite, HubSpot, Shoutlet and Percolate, but by opening up the API, any third-party social management tools has the option to integrate Linkedin Company Page posting and analytics. To learn more about the API and the Social Media Management Partner Program here. You can also check out an overview [...]

LinkedIn Earned $363.7 Million In 2Q 2013, Up 59% Compared To Same Time Last Year

linkedin-featured Today, LinkedIn released its financial results for last quarter, showing the company had earned $363.7 million in revenue during the second quarter of 2013, an increase of 59 percent compared to Q2 2012. LinkedIn's 2013 second quarter revenue earnings were split between the following three product segments: Talent Solutions accounted for 56 percent of second quarter revenue, earning $205.1 million. Marketing Solutions accounted for 24 percent, generating $85.6 million. And, Premium Subscriptions accounted for 20 percent, totaling $73 million. "Accelerated member growth and strong [...]

Gather Page Insights & Data With LinkedIn Company Page Analytics

linkedin-featured The quest to improve and enhance LinkedIn's company pages continues. Last week admins finally gained the ability to act as their own brand, and today they'll be able to see the fruits of their labor thanks to LinkedIn Company Page analytics. The product loosely mimics Facebook's Insights product with stats, competitors, profiling and demographics. [youtube][/youtube] Key features of the new Company Page analytics include: Access to see the overall performance, key metrics and engagement of all updates in one location Ability to measure agai [...]

Daily Show Slams LinkedIn: “You Seem To Have Monetized Irritating People!”

dailyshow-oliver The Daily Show has aimed its comedic barbs at some of the biggest tech/marketing players over the years (like Google, Google+, Facebook, Instagram and Google Glass), and last night LinkedIn had its turn in the unflattering-but-funny spotlight. John Oliver, who's subbing in as host for Jon Stewart, went on a rant about getting too many LinkedIn emails. He mouthed his "unsubscribe" command, told LinkedIn to leave him alone and then ended his rant with the classic line, "You seem to have monetized irritating people!" It happened during a segment about the ongoing privacy/NSA/PRISM debate. T [...]

LinkedIn Rolls-Out Sponsored Updates Ad Program To All Companies

linkedin-featured LinkedIn announced today that Sponsored Updates are rolling out to companies with a LinkedIn account representative. By the end of the month administrators of all 3 million Company Pages will have access to LinkedIn Sponsored Updates. Billed as "content marketing in the world's only professional feed," Sponsored Updates allow companies to pay to promote their content to specific audiences on LinkedIn -- in the same spirit as Sponsored Posts on Twitter and Promote Page Posts on Facebook. Sponsored Updates has been running in pilot mode since January with a handful of companies including Adobe, [...]

LinkedIn Page Admins Can Now Act Like A Brand: Update Allows For Comments & Status Likes From Pages

linkedin-icon LinkedIn Company Pages have seen quite a surge in popularity since inception, but have been lacking  significant functionality for brands. One of the biggest negatives is being abolished today as LinkedIn Page Admins will now be able to comment & like appearing as their brand. This new option will allow Page admins to interact in more than the traditional one-way format. Previously, the only form of communication was on the profile level, and users would have to respond as themselves, rather than the brand. The official LinkedIn overview states: "When a Company Page administrator [...]

Simply Measured Launches LinkedIn Analytics, Includes Competitive Reporting

linkedin-icon To help customers track, analyze and optimize their LinkedIn engagements and content offerings, social media analytics platform, Simply Measured, has introduced LinkedIn analytics reporting. Simply Measured rolled out two main LinkedIn reports in beta at this time: the Company report and Competitive report. The dashboards are designed to help companies get a better understanding of their LinkedIn audiences, the types of content those audiences are most likely to get excited about and to gain insights into the overall success of their LinkedIn efforts and find opportunities for improvement. [...]

Study: LinkedIn Positioned To Be Professional Content Marketing Leader, Testing Monetization

linkedin-featured LinkedIn's focus on content has been in overdrive recently. A new in-depth study by faberNovel, titled LinkedIn, the Serious Network, looks at LinkedIn's ten year trajectory from an online resume repository to a powerhouse hub for professional recruitment, lead generation, sales solutions, marketing tools and, yes, a full-fledged B2B content engine. It is now testing ways to monetize its content marketing power with native ads called Sponsored Updates. The company's focus on content can be traced back to the inception of social news product, LinkedIn Today in 2011. Acquisitions of SlideShare [...]

5 Steps For Optimizing Your LinkedIn Company Page

[caption id="attachment_165070" align="alignright" width="224"] Image via Wikimedia Commons[/caption] With 3 million company pages and 225 million members, LinkedIn has grown over the last 10 years to become the place where professionals network and do business online. LinkedIn is truly growing beyond just a search and social media platform. The content marketing explosion has meant that influencers are sharing and engaging via content and not just looking for jobs. In previous posts, I have talked about how search and social are closely aligned, and how content is the catalyst that [...]

LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic]

linkedin-icon LinkedIn has passed a new milestone: More than three million companies now have pages on the site, including a half-million just in the past 12 months. (Can't help but wonder how many of them are sharing our brand frustrations.) That collection of company pages represents 148 different industries, LinkedIn says. There are 453 railroad companies with LinkedIn pages, more than a thousand pages about nanotechnology and more than 4,000 think tanks. Those are just a few of the stats in an infographic that LinkedIn published today to mark the three million page milestone. We'll embed it here. [...]

The Frustrations Of Brand Marketing On LinkedIn

linkedin-featured Have you noticed recent changes to LinkedIn? If you have looked beyond checking out Who's Viewed Your Profile (I know you have) you'll see they recently updated their navigation. Unless you use the search field at the top, the nice easy navigation to your preferred areas -- such as companies and groups -- is no longer there. LinkedIn is not the easiest social network to navigate or keep up with. In fact, Chris Brogan deleted his LinkedIn account last year. On the heels of hearing the news, I also expressed frustration about how features were broken and too frustrating to manage. For exam [...]

LinkedIn Adds Two-Factor Authentication; Following Twitter, Facebook, Google & Others

linkedin-featured LinkedIn announced they have added the two-factor authentication option for users to help protect their accounts on the popular business-focused social network. LinkedIn said they have added an "optional feature that adds another layer of security to your LinkedIn sign-in: two-step verification." How does it work? (1) Go to "Privacy & Settings" under your account (2) Select the Account tab and "Manage security settings” option (3) Click “Turn On Two-step verification” (4) Register and verify your mobile phone number Then, when you login, LinkedIn will send you an SMS mess [...]

LinkedIn Updates Get Richer: Upload Images, Documents & Presentations In A Post

Image-Only Until today, LinkedIn users were able to post content to the social networking site in two formats: simple text based updates and links. New upgrades will allow users to add files in updates instead of forcing users to link off to other locations. This comes on the heels of the announcement that users could upload rich media in their profiles earlier this month. From quotes to company photos, users and companies will be able to provide visual posts while still keeping the textual content around the file. Previously, the images pulled in were sourced directly from links rather than from [...]

Infographic: 10 Years Of LinkedIn

Linkedin 10 year timeline To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You'll find it here: LinkedIn Celebrates 10 years of Brand Relationships. LinkedIn also created an interactive "gallery" timeline that offers a brief history of the service. [...]

Celebrating A Decade’s Worth Of Professional Networking On Linkedin

Linkedin Logo On the heels of announcing record level financial results and member engagement numbers for the first quarter of 2013, Linkedin is celebrating their 10th anniversary with more than 3,700 employees and 225 million members worldwide. Started in May of 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant, the founders initially set their goal on growing their member base to make Linkedin a valuable site for searching and networking with other professionals. According to an interview in June 2009 on CNN Money, Hoffman admitted that the first challenge for Link [...]

LinkedIn Beats Expectations With A $327 Million Q1, But Stock Declines After-Hours

Linkedin Logo LinkedIn reported Q1 2013 results this afternoon. With revenue of $324.7 million, the company beat consensus Wall Street expectations. Revenue for the same period last year was $188.5 million. The US market was responsible for 62 percent of the total, while international revenues were 38 percent. Net income was $22.6 million vs. $5 million in Q1 2012. Non-GAAP income was $52.4 million. The company said it now has 225 million users. Here are the revenue generating products from LinkedIn and the corresponding figures: Talent Solutions: Revenue from Talent Solutions products totaled $18 [...]

LinkedIn Steps Back From HTML5 & Launches New Native Apps For iOS & Android

linkedin-icon Nearly one year ago LinkedIn announced a new app that took a different route than other larger companies and was built around the mobile web. Well, a new LinkedIn app has been released that is built natively. The new all is designed for "the Everyday Professional," and focuses in more closely on the LinkedIn stream. One of the most noticeable changes is the design tweaks that feature large images and a streamlined layout. Thanks to the native build users can swipe sideways to view more information  go back to the last location and even change customize the app to their own liking. [...]

LinkedIn Company Page Bugs; Fixes Coming Soon

linkedin-icon Have you been having trouble with your LinkedIn company page?  There have been two bugs these past few weeks that have impacted the visibility and potential traffic you may be getting from LinkedIn, especially from your company page. Posted Links Pointing To Error Pages The first problem we encountered a few weeks ago was that links posted to our company page were all pointing to error pages. We created a workaround by adding the link in the headline; however, it's discouraging to not have your company profile page work properly. According to LinkedIn, this issue should be resolved by th [...]

Hewlett-Packard Is First Company With 1 Million Followers On LinkedIn

hp-linkedin-featured LinkedIn finally has its first company with a million followers: Hewlett-Packard. HP announced the milestone yesterday on its LinkedIn profile page, and LinkedIn followed up today with its own announcement, and more background on how and why HP uses the social network. The company has benefitted from LinkedIn's follow button, which rolled out about a year ago and let companies grow their fan bases similarly to how they do on Facebook and Twitter. LinkedIn also says that HP used targeted Follow Ads to add about 300,000 followers over a two-month span. "LinkedIn has been critical for [...]

Something Has Changed At LinkedIn

If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base. Many business owners and marketers are still thinking about LinkedIn as it was a year ago – a nice place to get a backlink for the business and a great place to build up one’s own personal brand. Surprise! Things Have Changed If you haven’t been paying a [...]

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