Now Playing: Video Ads Arrive On LinkedIn

LinkedInVideoAds A new ad type can now be found across LinkedIn's self-service platform, video ads. LinkedIn Ads users will be able to run a video ad within the standard  300 x 250 px ad location and tie in their YouTube videos and tracking as well. Once a user clicks on a video ad (like the "Announcing: Video Ads" unit above) the video will open up and play across the the entire 300 x 250 px unit. Once an ad runs, users will be able to easily click through to view more content, just like the current ads. LinkedIn advertisers will be able to purchase the video ads using a variety of display types i [...]

New LinkedIn Profile Lets Users Visualize Relationships & Gain Better Insights

linkedin-icon LinkedIn has been been updating, enhancing and redesigning ferociously over the past few months. Now, the most common page, the profile page,  is receiving a facelift. Changes to the page will allow for easier editing, better visualizations with a unified design. The first thing that most users will note is the clean, streamlined design. With subtle colors, larger images & better segmentation, the new look will be easy on the eyes of LinkenIn users. One interesting element is the noted push towards user activity with large update boxes featured directly on the profile page. Thi [...]

LinkedIn Company Pages Receive A Slick, “Timeline-y” Upgrade

Dell-LinkedIn A small number of company pages saw a fresh new format during a limited test. Today, all 200 million company pages are receiving the same treatment. The update was officially pushed out this morning and the new pages will show to all users. The pages didn't just get a new look, but also some new features. The most dramatic may well be the Timeline Photo/Google+ Cover Photo/Twitter Header Photo like image on each page. The 646 px by 220px image takes up a large chunk of real estate and adds flair to the page. Another crucial addition are Featured Updates, which allows users to [...]

Now You Can Follow LinkedIn Influencers, No Connection Required

Branson-Activity-Stream For the first eight years of its existence LinkedIn has been about connecting people. Over the last 18 months LinkedIn has begun to offer more content matching services thanks to the addition of LinkedIn Today. A new feature being released today, the ability to follow key LinkedIn influencers, will help bring even more content to LinkedIn. A select group of 150 influencers will be upgraded to the new LinkedIn and will be given the ability to create longer form posts that can include rich media. Some of these influencers include Barack Obama, Tim Robbins, Richard Branson, Mitt Romney, Tim O [...]

Skip The Lengthy, Thoughtful LinkedIn Recommendations With New One-Click Endorsements

linkedin-icon Traditionally LinkedIn members were evaluated based on the personal written recommendations given to them by their connections. As of today, the posting of thoughtful personalized recommendations may be on the decline thanks to new one-click LinkedIn Endorsements. This new approach appears to target the rise of social influence monitoring sites like Klout and Kred. Instead of the occasional long-form detailed feedback, endorsements are one-click, instant  approvals. The abbreviated new endorsements can be made for each user on a specific skill or areas of expertise. Endorsements are the [...]

Social Network Demographics: Pew Study Shows Who Uses Facebook, Twitter, Pinterest & Others

social-media-network-people There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for business people. Facebook has a lot of older Americans. Pinterest is for girls. That's the conventional wisdom. (And just this week, a local friend of mine -- a guy -- gave me a hard time when he found that I have a Pinterest account. I'm very comfortable with that.) But are the stereotypes true? In a report issued this week that's ostensibly about social photo/video sharing activities, the Pew Research Center’s Internet & American Life Project also shared its latest social n [...]

LinkedIn Redesigns Company Pages

linkedin-icon LinkedIn announced they have made a major design revamp to the company pages. Company pages are special landing pages within LinkedIn that add more information about the companies people work at. The redesign is aimed to give the company pages a much more professional look and provide clearer and better information about the company. Here is the outline of changes for members versus companies: For Members: The new streamlined design makes it easier for you to find exactly what you are looking for, whether it’s company news and information, career opportunities, products and s [...]

LinkedIn Debuts Real-Time Activity Notifications

linkedin-logo Following in the footsteps of Facebook and Google+ (and Twitter to a lesser degree), LinkedIn has announced new activity notifications that will appear in real-time as users are active on the site. The notifications will show when someone comments or likes your LinkedIn updates, when you get new inMail, when a successful connection request happens, when someone views your profile and more. You'll see the notifications via new envelope and flag icons in the top of the LinkedIn header banner. Here's how it looks from LinkedIn's sample image: The notifications are just rolling out now, [...]

Survey: Facebook Best For B2C Sales and Leads; LinkedIn For B2B

money-social-network-featured A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while LinkedIn does well for the business-to-business marketer. Twitter comes in as a strong second place winner for B2C leads. The data comes from the 2012 State Of Digital Marketing report from WebMarketing123, a California-based digital marketing agency. It's the second year for the report, which surveys over 500 US marketers, including companies like Sony, GE, Bose and FedEx. Sales & Leads From Social Media Sites Part of the survey asked which social [...]

LinkedIn’s Q2: $228M Revenue, Up 89 Percent Year-Over-Year

linkedin-icon LinkedIn's second quarter financials are out. The company has beat analyst expectations and also raised guidance for the remainder of 2012. Revenue in Q2 was $228.2 million, which is up 89 percent from a year ago when LinkedIn announced $121 million in Q2 2011 revenue. Analysts were expecting revenue of $216 million for the quarter. LinkedIn's revenue was up across its Hiring Solutions products (107 percent increase YoY), Marketing Solutions (64 percent YoY) and Premium Subscriptions (82 percent YoY). U.S. revenues accounted for 65 percent of LinkedIn's overall income. The company's a [...]

10 LinkedIn Shortcuts For A Post-Twitter World

linkedin-featured By now, we've all heard about Twitter's little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn timelines. As social media marketers, this adds a new wrinkle to our already hectic days of trying to juggle multiple social media channels. LinkedIn may not be the sexiest social network, but it's still an important one. It's part of the Big Three (behind only Facebook and Twitter in popularity) and used by 73 percent of marketers, according to a recent study. So while we wait on LinkedIn's new update, life goes on -- as do social media updates. What [...]

Google+ Debuts With ACSI Consumer Satisfaction Score Well Above Facebook’s

google-plus-featured The annual American Customer Satisfaction Index is out for social media sites, measuring satisfaction with Google+ for the first time against other social networks. What a debut! Google's year-old social network had the best satisfaction while the world's most popular social network, Facebook, came in last. Top Marks For Google+ The scores look like this: On the scale, 100 would be perfect satisfaction. Google+ came in at 78, or what I'd call a B- or C+ letter grade, far from perfect. But it was much better than Twitter (64 points, rated for the first time), LinkedIn (63 points, also rate [...]

Simpler LinkedIn Homepage Rolling Out To The Masses

The world's most popular professional social network is getting a fresh new look.  Say goodbye to the abundance of white-space, large profile pictures and small post graphics.  The new LinkedIn helps to make the content shared the focal point with a much cleaner, modern look. The design will utilize more greys and blacks (similar to the recently redesigned mobile apps) but the update stream will stay white.  The visuals will be much larger and help draw attention to linked content and conversations that are taking place: One of the biggest changes is that more relevant updates will [...]

Twitter Tightens API Rules: LinkedIn Partnership Is First Casualty

twitter-linkedin-logos A three-year agreement that allowed tweets to auto-publish to LinkedIn is the first casualty of Twitter's plans to tighten rules that cover how its API may be used. In a blog post today, Twitter's Michael Sippey says the company is dialing up enforcement of its API terms with partners in the company's continuing pursuit of giving users a consistent Twitter experience. Ultimately, we want to make sure that the Twitter experience is straightforward and easy to understand -- whether you're on or elsewhere on the web. The first casualty of Twitter's increased enforcement is [...]

LinkedIn To Acquire Slide Share For $118M, Reports Revenues Of $188M In Q1

linkedin-icon Professional social network LinkedIn today announced it has agreed to acquire presentation sharing service SlideShare for $118 million in stock and cash, while also reporting earnings of $5 million on revenues of $188 million in the first quarter. Analysts had only expected $179 million in revenue. The SlideShare acquisition will help LinkedIn add additional features to keep its 181 million members (up 58% from the same period last year) engaged. In recent years LinkedIn has added status updates and community features, hoping to get more people to visit the site when they're not hiring or l [...]

LinkedIn Launches Targeted Updates & Follower Statistics

linkedin-logo Just over a month ago, LinkedIn announced a follow button for companies that allowed users to connect with brands across the social network.  Today the follower ecosystem is expanding as LinkedIn is now offering follower statistics and targeted updates. The targeted updates functionality will allow companies to target specific messages to a segmented audience.   The above photo shows the various sectors that companies can target with the new update feature. LinkedIn describes targeted updates by saying:  They (marketers) will be able to create hyper-focused follower lists – based [...]

How Real Is Social Media Fatigue?

computer-dog-tired-featured Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already burgeoning list of chores; one more series of tasks on an already too-long to-do list? As pervasive as social media seems, it’s still early days and there have already been shakeouts. Some of us are old and hoary enough to remember Orkut, to once have thought we’d neve [...]

LinkedIn Follow Button Makes It Easier To Connect To Companies

LinkedIn users will now be able to connect in more ways, to more account types.  A new follow button for companies will allow users to connect to an organization with just one click.  This will give companies the ability to share and become followed in a format very similar to Twitter and Facebook. This type of connection will be beneficial for the sharing of company news, career information and general social-worthy content: [youtube][/youtube] The follow button for companies can be customized and quickly installed.  The button resembles Twit [...]

LinkedIn Passes 150 Million Users, Reports Strong 4th Quarter

linkedin-logo LinkedIn has crossed the 150 million user plateau and today reported a strong 4th quarter that beat Wall Street Estimates. In its earnings announcement today, LinkedIn reported revenue of $167.7 million, a 105 percent increase over the $81.7 million it earned in Q4 of 2010. It also reported 4th quarter profits of $6.9 million -- 12 cents per share. Analysts had projected LinkedIn's profit to be seven cents per share. LinkedIn's 150 million member announcement is about double its membership in the summer of 2010, and almost triple its membership at the end of 2009. The company also re [...]

LinkedIn & Twitter Ad Revenue Continue To Climb

There is no slow-down in sight for social advertising. According to eMarketer, Twitter ad growth is projected to be up 83% in 2012 and LinkedIn will see a 46.1% increase.  Twitter 2012 advertising revenues are estimated to be 259.9 million while LinkedIn will be close behind at 226 million. Twitter ad revenue is extremely U.S. heavy, with 90% of revenue coming from the states.  Outside countries will make up just 26 million in revenue in 2012.  The ad number is expected to double by 2014 to 540 million dollars worldwide.  This total revenue is tallied up from paid ads only, no costs t [...]

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!