In 2014, Google Aims To Train 20,000 Third-Party Sales Reps To Sell Local

Kristin Colt When small businesses see Google as the "Wild Wild West" of confusing marketing opportunities, Google itself sees working with third-party companies as crucial to cutting through that confusion and fueling its growth. Google provided training to 13,000 third-party sales reps last year and aims to train 20,000 this year. The figure came during a talk by Kristin Coit, Google's head of directories and web hosting partnerships for Google in North America. She was speaking at LSA 2014, the annual conference of the Local Search Association. "We understand small businesses don't want to do [...]

Microsoft Unveils Cortana Assistant At Build Conference

Microsoft Build Conference Microsoft's annual Build Conference kicked off in San Francisco today with perhaps the biggest news for marketers being the unveiling of its "Cortana" virtual assistant, a challenger to Apple's Siri and Google Now. In particular, Cortana -- like Siri -- may route searchers to particular apps or search services.  For local search, Yelp now seems especially prominent. However, also see our  separate story on Search Engine Land that dives deeper into Cortana:  Part Siri, Part Google Now Microsoft Announces “Cortana” Virtual Assistant [...]

Facebook: Opportunity For Earned Media Still As Rich As A Year Ago

facebook-like-600 [caption id="attachment_77215" align="aligncenter" width="600"] From left, speakers from Nestle, 360i, Twitter & Facebook discuss social media[/caption] Facebook keeps coming under fire that it's harder for brands to get the free exposure -- "earned media" -- that they once got. But Facebook says it's not so -- it more a matter of adjusting how you measure your earned success. "The opportunity for earned media is still as rich as it was a year ago," said Patrick Harris, ‎director of global agency development for Facebook, on a panel today at the 4A’s Transformation conference [...]

The Real Value In Ellen Selfie? Samsung’s CMO: Helping Make Moment Of “Joy”

Samsung got huge attention when Ellen DeGeneres did her now famous Twitter-breaking all-star selfie at the Oscars. But Samsung USA's chief marketing officer says what's more important wasn't that the Samsung phone was used but that Samsung helped create a moment of real joy. "The exact phone almost doesn't matter," said Samsung USA CMO Todd Pendleton at the 4A’s Transformation conference today. 'You can see the joy on their faces." The selfie moment was a "planned unplanned moment," in that Ellen was supposed to do a selfie with Meryl Streep, but Samsung -- in keeping with an "a [...]

Chevy’s CMO: Traditional To Build The Brand; Digital To Reach The Buyers;

Harris Diamond, Chairman & CEO, McCann Worldgroup on left interviewing Tim Mahoney, Global CMO Of Chevrolet [caption id="attachment_77125" align="aligncenter" width="600"] Harris Diamond, Chairman & CEO, McCann Worldgroup on left interviewing Tim Mahoney, Global CMO Of Chevrolet[/caption] When most Americans are only ready to buy a car every three to six years, running ads on TV or in traditional media pushing an immediate purchase is largely "tone-deaf" for an audience not ready to hear. Enter digital media, as a solution. Digital, in contrast to broadcast and traditional media, allows marketers to reach consumers when they're in the process of buying, doing research or seeking more infor [...]

Yahoo Has 500 Working On Mobile, Up 5-10X From Past

Bi92x4GCcAIbXqc Yahoo's betting big on mobile, to the degree of having increased the number of those working on mobile to 500 people -- a 5-to-10-times increase since before Marissa Mayer took over as CEO. Those figures, along with other tidbits mostly heard before, were part of a keynote conversation with Mayer at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies. Mayer also spoke of a "Content Pyramid," three core areas that Yahoo is focused on: search, email and digital magazines, echoing what she said earlier this year at CES. [...]

Live Blog: Ad Agencies As Content Creators

4A's If content marketing is the new advertising, then advertising agencies are the new content creators. So how's the content creation process going? "Content marketing is becoming the future of advertising," attendees at the 4A’s Transformation conference — the annual gathering of the American Association of Advertising Agencies -- were told today by Bloomberg Media Group CEO Justin Smith. As an appropriate follow-up to his comment, the "Agencies as Content Creators" panel looks at how agencies are creating more than advertising online, through mobile and social. At least, that's [...]

American Express CMO John Hayes: Marketers Win By Interpreting Change

amex cmo When American Express CMO John Hayes entered advertising 37 years ago, media plans were simple, he says: TV, print, radio. Today, TV ads carry calls to tweet and technology keeps accelerating. How to survive as a marketer? Stay with the fundamentals, especially the ability to interpret change. Hayes gave a keynote address at the 4A's Transformation conference today -- the annual gathering of the American Association of Advertising Agencies. Advertising is "about the creation of demand and desire to ignite growth," Hayes told the audience, fundamentals with two common denominator [...]

Measuring Online Marketing To Offline Success: A Panel Discussion

marketing strategy How do you connect your online marketing efforts to offline sales and success? That's the focus of a panel at iMedia Content Summit involving Universal Pictures, Clorox and Nuance Digital Marketing. Our live blog below: [...]

What’s The Future Of The Consumer Experience & Social Media: A Panel Discussion

Where's social media going in terms of social experience? Brand leaders are discussing this on a panel at iMedia Content Summit. Our live blog below: [...]

Hershey’s: “We’re Marketing In A Digital World” Not Doing “Digital Marketing”

hersheys-chocolate-600 Feeling lost in the world of digital marketing, with all the choices you have to make and how thing are constantly changing? Perhaps take a lesson from Hershey's, which says it's not doing digital marketing but instead just marketing -- and staying focused on the marketing fundamentals regardless of online or offline. "We are marketing in a digital world," said Chris Cox, the senior manager of global digital marketing for The Hershey Company, when speaking today at the iMedia Content Summit. Cox urged marketers to stay focused on marketing fundamentals, and they won't feel lost amo [...]

Tinder: Now Doing 750 Million Swipes & 10 Million Matches Per Day

tinder logo Hot dating app Tinder is doing 750 million "swipes" per day that lead to 10 million introductions, up from 5 million matches in December. The latest stats came from Tinder founder and CEO Sean Rad, speaking at Upfront Summit, an event focused on tech and VC happening in Los Angeles and Southern California. He also shared thoughts on how Tinder is trying to mirror how people connect to date in real life, only better. Rad was supposed to be followed by an interview with Michael Heyward, cofounder and CEO of Whisper, as part of "A Discussion on the Mobile Social Breakthrough of Los [...]

Live Blog: Facebook, Salesforce, Ford & MillerCoors Keynote Panel #CES2014

facebook-logo Hello from Las Vegas and CES 2014. We're live blogging the Brand Matters keynote panel with execs from Facebook, Salesforce, Ford & MillerCoors. On the panel will be: Scott Dorsey, CEO, Salesforce ExactTarget, Marketing Cloud Andrew England, EVP and CMO, MillerCoors Carolyn Everson, VP, Global Marketing Solutions, Facebook James D. Farley, Jr., EVP, Global Marketing, Sales and Service and Lincoln, Ford Motor Co. They will be interviewed by Michael Kassan, chairman and CEO of MediaLink. We'll likely get going at 11:20am PT, immediately after the panel with Twitter and Publi [...]

Live Blog: Twitter CEO Costolo & Publicis CEO Levy Keynote Panel At #CES2014

Twitter logo Hello from Las Vegas and CES 2014. We're live blogging the Brand Matters keynote panel with Twitter CEO Dick Costolo and Publicis Groupe CEO Maurice Levy. Both will be interviewed at the same time by Michael Kassan, chairman and CEO of MediaLink. We'll get going at 11am PT. Then there will be a short break, and the panel will continue with execs from Salesforce, MillerCoors, Facebook and Ford. We'll be live blogging that separately here: Live Blog: Facebook, Salesforce, Ford & MillerCoors Keynote Panel #CES2014. The live blog is below: [...]

Marissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & More

In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer -- with help from various Yahoos -- announced new native ads for Tumblr powered by Yahoo Advertising, a Yahoo Audience Ads system to target ads across Yahoo and partner sites, as well as a new Yahoo Tech site, a Yahoo News Digest app and more. Below, our live blog of the event. We'll also have more detailed articles on some of these announcements to follow. Here are links to Yahoo announcements about them: Introducing the new Yahoo Advertising & Powering Tumblr Sponsored Posts We’re Cooking Up Somethi [...]

Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics

Peter Stringer Hello from Las Vegas. We're here at Marketing Land's SMX Social Media Marketing conference where Peter Stringer, senior director of digital media for the Boston Celtics, is having a keynote conversation with Marketing Land editor-in-chief Matt McGee about how the team uses social media for its promotional efforts. As Matt previewed, the talk -- which begins at 5pm PT -- will encompass these topics and more: How the team personalizes its relationship with a worldwide fan base Developing content for different social networks Converting online fans into ticket- or merchandise-buyi [...]

SMX East: Twitter’s Richard Alfonsi On Ad Products, Second Screen Experience & More

alfonsi-sullivan-keynote-featured Good morning from the Big Apple! Day two of our SMX East conference is about to begin with a keynote conversation where Marketing Land/Search Engine Land founding editor Danny Sullivan will be speaking with Twitter's Richard Alfonsi. Alfonsi is Twitter's vice president of global online sales for Twitter, and the conversation is sure to get into Twitter's expanding ad products, how the company is positioning itself as a default "second screen" for TV networks and viewers -- and advertisers, too -- and much more. It's due to get started at 9:00 am ET, so stay tuned and feel free to refresh [...]

Boots-On-The-Ground At #AWX: Coverage From Advertising Week 2013

AdWeek2013 Advertising Week, the world's premier annual gathering of marketing and communications leaders, has returned to New York City for its 2013 show. We're excited to announce that this year, our Community Editor, Lauren Litwinka (@beebow), will be in the field attending a variety of sessions to cover for Marketing Land. "The Week is a hybrid of thought leadership Seminars featuring the industry’s best and brightest and engaging special events which galvanize targeted constituencies," says This year's event is no exception, boasting an action-packed 4-day schedule and a st [...]

Live Blog: The Samsung Galaxy Gear Watch, Galaxy Note 3 & Galaxy Note 10.1 Event

Samsung Mobile - YouTube Are you ready to wear your phone on your wrist? Sort of? Because that's what's widely expected to be the focus of today's Samsung Unpacked event. We'll be live blogging it as things get started at 10am PT. NOTE: See our more formal coverage here: Samsung Announces Galaxy Gear, Apple iWatch Next Week The event is also being livestreamed from Berlin, and you can watch below: [youtube width="560" height="315"][/youtube] Postscript: See our follow-up coverage here: Samsung Announces Galaxy Gear, Apple iWatch Next Week [...]

Live Blog: The Facebook Android “Home” Phone Event

Facebook Invite Is it a Facebook Phone? That's what everyone is expecting, and we'll know soon enough. UPDATE: We've written up the top-level announcements from today's event in our article, Facebook Launches ‘Home’ – A New Android Home Screen Experience. At 10am PT, the Facebook "New Home on Android" event gets going -- and we'll be live blogging. Watch the space below: Here's a more complete list of our Facebook Home coverage: Facebook Launches 'Home' – A New Android Home Screen Experience Facebook Home Cover Feed Won't Have Ads, Yet Hands On With Facebook Home Cover Feed And Cha [...]

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