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Measuring Online Marketing To Offline Success: A Panel Discussion

How do you connect your online marketing efforts to offline sales and success? That’s the focus of a panel at iMedia Content...

Danny Sullivan | Mar 3, 2014 at 2:31 pm ET

What’s The Future Of The Consumer Experience & Social Media: A Panel Discussion

Where’s social media going in terms of social experience? Brand leaders are discussing this on a panel at iMedia Content Summit. Our live...

Danny Sullivan | Mar 3, 2014 at 1:27 pm ET

Hershey’s: “We’re Marketing In A Digital World” Not Doing “Digital Marketing”

Feeling lost in the world of digital marketing, with all the choices you have to make and how thing are constantly changing? Perhaps take a...

Danny Sullivan | Mar 3, 2014 at 12:34 pm ET

Tinder: Now Doing 750 Million Swipes & 10 Million Matches Per Day

Hot dating app Tinder is doing 750 million “swipes” per day that lead to 10 million introductions, up from 5 million matches in...

Danny Sullivan | Feb 27, 2014 at 12:54 pm ET

Live Blog: Facebook, Salesforce, Ford & MillerCoors Keynote Panel #CES2014

Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with execs from Facebook, Salesforce, Ford &...

Danny Sullivan | Jan 8, 2014 at 1:58 pm ET

Live Blog: Twitter CEO Costolo & Publicis CEO Levy Keynote Panel At #CES2014

Hello from Las Vegas and CES 2014. We’re live blogging the Brand Matters keynote panel with Twitter CEO Dick Costolo...

Danny Sullivan | Jan 8, 2014 at 1:55 pm ET

Marissa Mayer CES Keynote: Yahoo To Power Native Ads For Tumblr, Yahoo Audience Ads & More

In her keynote address at CES in Las Vegas today, Yahoo CEO Marissa Mayer — with help from various Yahoos — announced new native...

Danny Sullivan | Jan 7, 2014 at 3:53 pm ET

Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics

Hello from Las Vegas. We’re here at Marketing Land’s SMX Social Media Marketing conference where Peter Stringer, senior director of...

Danny Sullivan | Nov 20, 2013 at 7:45 pm ET

SMX East: Twitter’s Richard Alfonsi On Ad Products, Second Screen Experience & More

Good morning from the Big Apple! Day two of our SMX East conference is about to begin with a keynote conversation where Marketing Land/Search...

Matt McGee | Oct 2, 2013 at 8:51 am ET

Boots-On-The-Ground At #AWX: Coverage From Advertising Week 2013

Advertising Week, the world’s premier annual gathering of marketing and communications leaders, has returned to New York City for its 2013...

Lauren Donovan | Sep 23, 2013 at 8:35 pm ET

Live Blog: The Samsung Galaxy Gear Watch, Galaxy Note 3 & Galaxy Note 10.1 Event

Are you ready to wear your phone on your wrist? Sort of? Because that’s what’s widely expected to be the focus of today’s...

Danny Sullivan | Sep 4, 2013 at 12:51 pm ET

Live Blog: The Facebook Android “Home” Phone Event

Is it a Facebook Phone? That’s what everyone is expecting, and we’ll know soon enough. UPDATE: We’ve written up the top-level...

Danny Sullivan | Apr 4, 2013 at 12:34 pm ET

Second Screen “Big Deal” But Not Yet Integrated: TMZ’s Levin Talks TV Meets Internet At SXSW

TMZ executive producer Harvey Levin says that TV and the Internet are converging into a single box, and Hollywood is failing to understand that...

Danny Sullivan | Mar 9, 2013 at 5:25 pm ET

Live Blog: Arrested Development & Netflix At Dive Into Media

Been enjoying House Of Cards, the first original programming from Netflix? Next up is the much-awaited return of Arrested Development, and...

Danny Sullivan | Feb 12, 2013 at 5:10 pm ET

Kim Kardashian Talks Social Media: Loves Instagram, Twitter Is Fun, Facebook For Branding

Talking today at Webfest Global, Kim Kardashian expressed love for Instagram, found Twitter fun, saw Facebook as a great brand builder and,...

Danny Sullivan | Feb 6, 2013 at 1:49 pm ET

Salesforce’s Benioff: Customer Service & Being Connected Is “The New Marketing”

Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said Marc Benioff,...

Danny Sullivan | Jan 9, 2013 at 1:45 pm ET
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