Machine Learning & Artificial Intelligence
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Chatbots: Hype or the real deal?
Are you considering implementing chatbot technology for your business? Columnist Matt Silk explains when this technology might be appropriate...
Machine learning is marketing’s future
When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...
From algorithms to advertising: 7 steps to introducing AI to marketing
Contributor Tomer Naveh provides a simplified look at how artificial intelligence (AI) is applied to automate digital marketing programs from...
Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has...
3 ways artificial intelligence is transforming B2B marketing
It's not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own...
Dovetale launches tool for automatically finding influencers through photo-matching
A brand uploads an image with the desired look-and-feel, and the platform finds influencers who have posted similar...
AdParlor launches Intelligence Tags to better assess social ads’ performance
Using visual recognition and machine learning, the Tags automatically break down images into their constituent parts and then track their...
Why machine learning is critical to multi-touch attribution
Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of...
Report: Marketers like AI-based tools, but think they already have them
Forrester Consulting study confirms the idea that marketers want AI but don’t yet understand what it...
Kiss your personas goodbye (and say hello, AI)!
Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why...
IBM’s Watson joins H&R Block to explain taxes to humans
The cognitive computing platform is adding tax preparation to his seemingly endless resume of...
How machine learning impacts the need for quality content
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes...
Robots are the gatekeepers to your customers
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham...
How martech has made ABM-at-scale possible
Account-based marketing uses spears instead of marketing’s traditional wide nets to get new customers, and now tech is enabling armies of...
Amplero enlists machine learning to leverage influencer marketing
The optimization platform’s new feature makes tested offers to customers who have lots of friends and...
How IBM’s Watson scores the tone of Trump’s tweets
IBM's Watson measured @realDonaldTrump's tone as being primarily joyful, emotional, compassionate, thoughtful and not exerting certainty or...
Adobe Marketing Cloud adds features, partnerships to bring brick-and-mortar deeper into digital
The announcements highlight the continued evolution of ‘brick-and-bits’...
Four trends that will reshape marketing in 2017
What trends and technologies will keep marketers on their toes over the coming year? Contributor Russ Glass shares his...
In the age of intelligent agents, how does marketing work?
If consumers are surrounded by smart go-betweens, it’s not yet clear how marketing and advertising will get...
Report: Parents like the Internet of Things
Parenting site BabyCenter says parents find that sensors and connectivity in the devices/objects they use save time, provide control, and add...
