Marketing Automation
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How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’
And what it could mean for the balance of power among the major marketing...
What’s more important than a B2B buyer’s lead score?
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its...
Oracle updates its Marketing Cloud
Enhancements include a revised Canvas for orchestrating multichannel journeys and new drag-and-drop A/B testing for mobile...
With brains like Einstein’s, who needs marketers?
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will...
Salesforce introduces Einstein — an AI layer for all its clouds
The company is going beyond its previous integrations of computer intelligence, making embedded predictive and other insights a standard part of...
How the ‘average user’ has ruined e-commerce experiences
Contributor Liad Agmon explains why the 'average user' is an outdated concept; instead, retailers need to identify the most valuable consumers...
Marketo adds native ABM capabilities to its platform
The company says the new account-oriented offerings are the most complete native functions by any major marketing...
Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
The new tool facilitates campaign spend and performance monitoring in a single dashboard, and data can be layered with other sources like...
Local SEO in 2017 and beyond: managed strategy vs. automation
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may...
Jivox launches dynamic personalization for video ads
Portions of video ads can be customized dynamically with images and copy depending on a viewer's location, weather conditions and...
Paid search management software: Is it right for your business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when...
Zeta Interactive acquires Acxiom’s marketing division, Impact
Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM...
Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”
Albert 2.0 offers more channels and capabilities for ads and emails than its earlier...
Flok wants to bring chatbots to the small business masses
Company's app enables bots to interact with consumers on behalf of SMBs....
Are you telling all your prospects the same story?
If you are, then it's time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help...
The evolution of marketing platforms: From automation to journeys
The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based...
Using automation to execute PPC strategy
Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right...
Leadpages buys SMB marketing automation platform Drip
This first acquisition by the Minneapolis-based landing page creator will be followed by others, CEO...
Marketing platform Kahuna applies its machine learning across customer journeys
Firm continues to expand its scope, this time with Experiences for message...
Salesforce Pardot opens up Engagement Studio for general release
Streamlined manager for B2B customer journeys, previously available only in a closed beta, also includes several new...
