Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Enterprise Social Media Management Software: A Marketer’s GuideIf you’re responsible for social media for a large organization, odds are good that you either use automated tools or are giving serious thought to using them. At enterprise scale, it’s virtually impossible to manage an effective social program without some kind of software assistance. The good news is that over the past year, social [...] Facebook’s Mo [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Analytics Updates Goals Set-Up Flow, Adds New Templates & Offers A Verification Option Google Analytics announced a number of new updates today to Goals, including a new set-up process, new templates, and a new verification option. Goals are created at the profile level, and can be started by navigating to a user’s account, property, and profile from the admin tab. Once the correct profile is selected, a user [...] Twitter A [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Nutella Gives In, Allows Fan To Continue With “World Nutella Day” That was fast. After consumers protested against Nutella coming down on a fan-based “World Nutella Day” event, Ferrero — the maker of the popular hazelnut-spread — has resolved the issue, expressing “gratitude” and saying its cease-and-desist letter was caused by some “misuse” of the Nutella brand on the fan page. Nutella sent us a copy [...] How To Org [...]

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I have a couple of cool tools in my kitchen: The Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me accomplish a habitual practice I engage in each day. But, the Vitamix (a high speed blender) has shifted my understanding and approach to food. I’ve learned to use different types of raw foods to fuel whatever activity I’m about to engage in (tip: try kale for mental clarity). This shift has improved my performance and productivity both mentally and physically (some in my family even point to a sunnier dis [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Searching On Google Glass? See How In Glass Diary Part 3Search may become a common activity for Google Glass owners, but it’s a different kind of search to anything I’ve done before. Since Glass is a mobile device and has no Web browser, it’s currently built for informational searches. Transactional queries (like [buy seattle mariners tickets]) and navigational queries (like [facebook]) don’t work well because [...] [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google: “Game Changing” Features Will Boost Google+ Adoption Nearly two years after its launch, Google is still dealing with people who question why they should bother with Google+. But in recent weeks, the company has released what it considers “game changing” features that it feels will better enlist both marketers and developers to embrace its platform. “You’re now seeing us put out, on [...] Federal Appeals Court To Decid [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook Wants More App Developers Using Sections, Offers Best Practices & Adds New Analytics to App Insights In an effort to get more app developers on board using sections, the Facebook Developer blog released a list of best practices for creating customized sections and added section timeline analytics to their App Insight tool. After replacing aggregations with app sections last month, Facebook has rolled-out sections to everyone, [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Stream Gets Fresh New Look & Automatically-Added Hashtags At Google I/O Google announced a number of Google+ upgrades during the keynote presentation at today’s Google I/O, including a new responsive, multi-column layout for Google+ Stream. Now, users will see one, two, or three columns of content depending on their device’s screen size and orientation. Photos and videos have been enhanced as well, fitting the entire width [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Report: Online Video Ads To Eclipse $4 Billion In 2013 Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012′s numbers. The overall spends will continue to grow, with an [...]p> Report: Asia/Pacific Only Region To [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: The Hilarious In-Person Tour Of A Facebook Update [Video] The folks from sketch comedy group Extremely Decent have personified the frustration many users have felt upon seeing yet another update to the Facebook UI. Ready for your friends and friends-of-friends to have access to your music and photos? Want to find out about all the events you’ve been invited to? Take the tour! Here [...] Online Sales Tax: Why E-Commerce Companies Are On [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters According to a new report from comScore, retail e-commerce spending reached $50.2 billion for the first quarter of 2013, surpassing the $50 billion mark for the second consecutive quarter on record after reaching $56 billion in Q4 2012. This is the fourteenth consecutive quarter of year-over-year growth and tenth consecutive quarter [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: YouTube Launches (Ad-Free) Paid Subscription Channels YouTube officially launched its anticipated pilot program for paid subscription channels. The program debuts with 53 paid channels and subscription fees starting as low as $0.99 per month. All channels have a 14-day free trial with. And all are ad-free. Users subscribe to the channels from a computer, and then have access to their paid [...] Brands Wanting More Leverage On Pinterest S [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Glass Gets A Software Update That Tightens Ties To Google+ Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first reported, the Google Glass software is getting the “XE5″ update — XE stands for “Explorer edition” — and I’ll be able to check it out as soon as I get a chance to plug the device [...] Klout To Compete With Quora In Social Q&A Space With New � [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high “revenue per search” that was promised back when the alliance was made in 2009. That’s not going to happen. When the latest extension expires in a year, the expected RPS still won’t be [...] Study Finds Only 35% Of Google [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Celebrating A Decade’s Worth Of Professional Networking On Linkedin On the heels of announcing record level financial results and member engagement numbers for the first quarter of 2013, Linkedin is celebrating their 10th anniversary with more than 3,700 employees and 225 million members worldwide. Started in May of 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant, the founders initially [...] YouTub [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Cookie-Stuffing Could Land eBay’s Top Two Affiliates In Jail Business Insider has an interesting and in-depth article about the ongoing legal cases that could land eBay’s two biggest affiliates in jail soon on charges of wire fraud. If you’ve been in the online marketing industry for a while, you may recognize the names Shawn Hogan and Brian Dunning. They’re the two affiliates that eBay [...] March Mobile Market Share: Apple Gain [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth The weakened European economy has led eMarketer to revise its 2012 global media ad spending estimates down from close to $520 billion to just over $509 billion. The revision is based on ad spending figures from more than four dozen companies that track ad spending — including research firms, media buyers and investment banks — [...] [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: AOL’s New Initiatives To Put Digital Video On Par With TV In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several announcements yesterday at NewFronts that aim to put the company at the leading edge of the digital video boom — and at the head of the line to snag TV ad budgets. The questions of [...] Twitter Gets Best “Privacy Score” In Useful But Flawed EFF An [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: New: Real-Time Conversions Now Live In Google Analytics Google Analytics has launched Conversions to Real-Time reports. Spotted by @RossGraphitas, who says it went live in the UK around 8pm there today, the new report shows real-time activity for all Goal URLs set in your Google Analytics account. We’re seeing it live here in the U.S., as well. Anyone else seeing it in other [...] Twitter Rolls-Out Self-Service Ad Platform To All U.S. [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users Google’s “predictive search” service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full covera [...]

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