Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Boston Manhunt Pushes CNN, Police Scanner Apps Into iTunes Top Ten As law enforcement officials continue their manhunt for one fugitive that’s suspected to have been involved in the Boston Marathon bombing this week, consumers looking for the latest news and information have pushed several news and scanner-type apps into the iOS top apps charts. As of about 11:30 am PT, CNN’s app has taken over [...] Survey: 92% Agree Ad Supported On [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: BlackBerry Z10 Gains, iPad Share Grows To 82% Two reports over the past two days from ad network Chitika shed light on adoption of the much anticipated BlackBerry Z10 touchscreen phone as well as the current state of tablets in North America. The new iOS and Android competitor is generating 5.3 percent of all BlackBerry traffic, which reflects a “doubling in usage share since [...] Email Marketing Metrics Study Identifies Top P [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Facebook Announces Cost-Per-Action Bidding Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about third-party data integration in ad targeting and offline conversion tracking are all part of that. And today, Facebook is introducing a new way to bid for ads on the site, on a cost-per-action (CPA) basis. Eventually, though the timing isn’t [...] Twitter Expands Keyword Ad Targeting To User Time [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Analytics Dashboard Gets 4 New Real-Time WidgetsGoogle announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first time real-time data has been possible in a dashboard widget. Allowing users to perform many types of real-time analysis at a glance, the widgets can be combined and customized with different filters to segment [...] Record Breaking Quarter: [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Battle Over Data: Disconnect 2 Lets Users Block Tracking On More Than 2,000 Websites It’s an ongoing challenge for marketers: Users say they don’t like to be tracked, but they also say they prefer getting relevant ads and messages as they use the web. This battle over data extends into several marketing areas — search, social media, email and more. Part of this mix is third-party tools that get [...] Study: Content Popularity Impac [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mobile Video Views Surge 300%; Tablets Fuel Growth And Engagement It’s no secret digital video consumption continues to increase as TV Everywhere expands and mobile audiences grow. The U.S. Digital Video Benchmark 2012 Review from Adobe looks at digital video trends and ways publishers and advertisers can make the most of their video content and campaigns. Adobe’s Digital Index team looked at 19.6 billion video [...] Political Ads On [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Federal Judge Expresses Anger Toward Apple, Motorola For Using Global Litigation “As A Business Strategy” In the original Star Trek series episode called ”Let That Be Your Last Battlefield,” two nearly identical aliens, inflamed by mutual hatred, beam down to their decimated planet to continue their fight, seemingly for eternity. That might also be a way to describe the Apple-Android global litigation: it goes on and on, seemingly [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Social Ad Revenue To Grow 18.6% By 2017 According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four [...] Surprising Twitter Stories Emerge At Conferences The season [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Update To Google Search App For iOS Fixes Bugs, But That’s About ItThe Google Search app for iOS has been updated with bug fixes and an improved voice search, but there’s no mention of Google Now included in the latest version of the app. Last month, the leaked video posted below suggested that Google Now would soon be available for iPhones and iPads via the Google Search [...] Google Closing Social Login Gap With Faceboo [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Why Are Banner Ads Showing Up On Popular Websites Like Apple.com & Bing.com? According to a recent Ars Technica article, two CMA Communications customers have reported banner ads being injected directly into webpages on popular websites, and they are blaming the ISP. Earlier this year, Robert Silvie and Zachary Henkel noticed banner ads running along the bottom of pages belonging to companies like Apple, Walmart, Target, Bing and [...] [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: SimilarWeb Competitive Analysis Tool Shows Traffic Insights By Source; Launching Pro Service SimilarWeb.com, the web traffic intelligence tool from SimilarGroup aims to set itself apart from other competitive intelligence and web ranking tools by harnessing the huge trove of clickstream data that comes from their browser plug-ins. Much has already been written already about SimilarGroup’s plans to unseat Alexa as the leader in web rankin [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Quantcast “Compare Sites” Feature Back Up With Expanded Options A couple of weeks ago Danny Sullivan noticed the Compare Sites feature in Quantcast had vanished. Today, we got word that the feature is back up and updated. The Quantcast Compare Site feature now allows site traffic comparisons of up to four publishers, instead of just two. The comparison view shows tabular graph results for uniques, people, [...] Analyst Firm Forecasts [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Instagram: After One Year, About Half Of Our Users Are On Android It’s been a year (exactly) since Instagram’s Android app launched, and the photo-sharing app has become just about as popular on that platform as on iOS. In a short blog post marking the anniversary, Instagram’s Philip McAllister says about half of all users are on Android: One year ago today we launched Instagram for Android. [...] Twitter Updates Its Mobile Apps To [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Shopping.com Rebrands As eBay Commerce Network: What It Means Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to e-commerce advertising platform, where scale is the goal. In an email notice to current Shopping.com merchants eBay VP, Gautam Thakar wrote, “This new name more accurately reflects who we are today. As an eBay company for [...] Unhappy Googl [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google’s New “Rounded Number” Policy For Special Logos Reacting to criticism that it ran a logo honoring the 86th birthday of farm worker activist Cesar Chavez rather than Easter, Google has announced a new “rounded number” policy for when it will make logos for special events. Google is well known for the special “Doodles” or custom logos it creates to recognize birthdays, anniversaries [...] Leak Reveals “Facebook Phone [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Vine Adds Video Embedding, Expands Social Sharing Even though there’ve already been some clever brand uses of Vine, the reality is that Twitter’s six-second video sharing app has had an extremely limited feature set. That’s starting to change today with a small-but-important update to Vine’s iOS app and its video post pages. Each video now has embed code for using on other [...] Marketing Biz: Bringing Order To Chaos The theme t [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study] Email is the most common activity that U.S. adults do on their smartphones, with web browsing and using Facebook a close second and third, respectively. That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and [...] Google Analytic [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Report: Twitter Will Near $1 Billion In Ad Revenue In 2014 In just 3 years it’s estimated that Twitter’s global ad revenue will have increased by nearly tenfold. In 2011 the popular social networking service raked in 139.5 million dollars while the newest projection from eMarketer is for 950 million in global revenue in 2014. While the revenue number is skyrocketing, the overall growth of Twitter [...] After You Capture A Lead, What [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Wolverine Film Director Premieres First Teaser On Twitter’s Vine Twitter’s fledgling Vine video app got a nice boost yesterday when James Mangold, director of the upcoming The Wolverine, premiered six seconds of the film as a Vine video. It seems to be the first time a major motion picture has used Vine to premiere film footage, bypassing the traditional release of a full-length trailer. [...] Study: PCs Are For Daytime While Tablets [...]

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Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Post-Android, Google’s Andy Rubin Has Been Busy On Facebook What did Andy Rubin do the day it was announced he was moving on from Android to a “new chapter” at Google? He made a nostalgic post about Android not on Twitter, not on Google+ but rather on Facebook, where he’s suddenly been busy. I know Rubin has had his Facebook account for at least several months, if [...] Facebook ‘Replies’ Brings Threaded Comments To Page Post [...]

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